By using this site, you agree to the Privacy Policy and Terms of Use.
Accept

Your #1 guide to start a business and grow it the right way…

InSmartBudget

  • Home
  • Startups
  • Start A Business
    • Business Plans
    • Branding
    • Business Ideas
    • Business Models
    • Fundraising
  • Growing a Business
  • Funding
  • More
    • Tax Preparation
    • Leadership
    • Marketing
Subscribe
Aa
InSmartBudgetInSmartBudget
  • Startups
  • Start A Business
  • Growing a Business
  • Funding
  • Leadership
  • Marketing
  • Tax Preparation
Search
  • Home
  • Startups
  • Start A Business
    • Business Plans
    • Branding
    • Business Ideas
    • Business Models
    • Fundraising
  • Growing a Business
  • Funding
  • More
    • Tax Preparation
    • Leadership
    • Marketing
Made by ThemeRuby using the Foxiz theme Powered by WordPress
InSmartBudget > Start A Business > Business Ideas > This Startup Is Reinventing the Yellow School Bus. Here’s Its Playbook for Winning Over the Hardest Customers (Like Public Schools).

This Startup Is Reinventing the Yellow School Bus. Here’s Its Playbook for Winning Over the Hardest Customers (Like Public Schools).

News Room By News Room September 19, 2023 2 Min Read
Share

How do you drive a big yellow school bus with 70 kids goofing around in the back every day? “You just gotta tune out the noise,” shrugs Marllury Urbina, who’s been doing it in and around San Francisco for 22 years.

She’s always loved the job, but it’s come with stress. Out the door at 4:50 a.m. every day, she got used to maneuvering hilly city streets with one hand on the wheel while the other held a sheet of paper with directions for changing routes. There were student names to memorize, and antsy moms and dads to please. People always wanted to know — was she late? Did she already come and go? She had no way to communicate with parents, so she just started getting out of the bus and drawing an X in chalk on the ground, as if to say, Yes, the bus was here.

Urbina saw the world start to change. Uber coordinated fleets of cars. Google Maps made directions easy. But the school bus industry was stuck using paper and chalk-drawn X’s. And then, finally, it seemed progress would come for the buses too — or maybe not?

Read the full article here

News Room September 19, 2023 September 19, 2023
Share This Article
Facebook Twitter Copy Link Print
Previous Article How Restaurant365 CEO Tony Smith Uses Data to Make Better Decisions
Next Article Startup Advances Employee Productivity Measurement, Captures Attention of Global Leaders
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Wake up with our popular morning roundup of the day's top startup and business stories

Stay Updated

Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
Subscribe

Top Picks

Brands are using generative AI to make fun of generative AI
January 29, 2026
China’s Renewable Energy Revolution Is a Huge Mess That Might Save the World
January 28, 2026
How a trade org is using a conservation icon to promote battery recycling
January 28, 2026
Meta Seeks to Bar Mentions of Mental Health—and Zuckerberg’s Harvard Past—From Child Safety Trial
January 27, 2026
New York Road Runners rebrands amid a swelling interest in running
January 27, 2026

You Might Also Like

3 Ways to Start Your Startup On The Right Foot

Business Ideas

Chris Hemsworth Used to Bomb Auditions. Then This Mindset Shift Made Him a Movie Star, and the Founder of a $200 Million Startup.

Business Ideas

Retired Couple Shares Side Hustle That Brings in Thousands a Month

Business Ideas

Understanding the Latest Trends in the Global Energy Industry

Business Ideas

© 2023 InSmartBudget. All Rights Reserved.

Helpful Links

  • Privacy Policy
  • Terms of use
  • Press Release
  • Advertise
  • Contact

Resources

  • Start A Business
  • Funding
  • Growing a Business
  • Leadership
  • Marketing

Popuplar

How Claude Code Is Reshaping Software—and Anthropic
Netflix crosses 325 million paid subscribers as it closes in on Warner Bros.
As Sundance takes its last bow in Utah, marketer interest in the festival continues to grow

We provide daily business and startup news, benefits information, and how to grow your small business, follow us now to get the news that matters to you.

Welcome Back!

Sign in to your account

Lost your password?