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Marketing Online Can Be Overwhelming For Small Businesses — But It Doesn’t Have to Be With These 6 Strategies
Small business owners often feel overwhelmed by the prospect of engaging with digital marketing techniques. The ever-growing range of expensive tools, platforms and agencies can be intimidating, but the shift to digital marketing actually provides small businesses with unique opportunities. With carefully focused strategies, small businesses can expand their marketing reach while maximizing their ROI.Traditional marketing vs. digital marketingTraditional marketing…
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Former Marine Turns Health Scare Into B2B Wellness Media Startup
Anthony Vennare tried to live a healthy lifestyle. As a former Marine and founder of multiple gyms, he meticulously tracked his workouts, supplements, and health data. "I was insanely fit, using every wearable, taking supplements,…
Netflix teams up with Yahoo DSP as it builds out ads tier
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.Netflix is once again beefing up its ad-tech partnerships.At Cannes Lions,…
The $3.1 Trillion in Value Companies Still Overlook
There's a reason the OECD slashed US growth outlook to an anemic 1.6% this year. Inflation forecasts have risen, major companies are warning of slower sales and tariffs have led to unprecedented trade uncertainty.Yet even…
Sisters’ Side Hustle Leads to Hundreds of Millions of Dollars
This Side Hustle Spotlight Q&A features Lee Mayer, co-founder with her sister Emily Motayed of interior design and home decorating company Havenly. Read more about how the Denver, Colorado-based entrepreneur turned a side project into…
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Age Is Just a Number — Here’s Why It’s Never Too Late to Start a Business
If you think you're "too old" to start your entrepreneurial journey, I have one thing to say to you: That's…
Are movies so back?
Picture this: It’s December 2019. Little Women has just come out, and Timothée Chalamet is still an artsy, French-leaning, burgeoning…
From ‘Side Project’ to 8-Figure Business: Left On Friday
When Laura Low Ah Kee and Shannon Savage met while working at Lululemon in 2005, the Vancouver, Canada-based athletic apparel…
How This Man Grew His Beverage Side Hustle From $1k a Month to 7 Figures
It's the era of the side hustle, and if you've ever considered starting one to earn some extra cash outside…
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Coworking with Priya Gill
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Priya Gill is global head of marketing at SurveyMonkey. Prior to joining SurveyMonkey, she spent nearly six years at Box, and she has also worked at HP and Boeing.Favorite project you’ve…
13 ways to fund your business (without a bank loan)
As many startups will tell you, getting a bank loan to expand your business can be tricky, especially if you don’t have much trading history.Luckily, there are plenty of other options out there, and thousands of UK entrepreneurs are looking for alternative sources of finance to get their business going.In…
How a Good Mentor Can Change the Trajectory of Your Business — and Make You Happier at Work
Whether you're starting a new phase in your professional journey or reflecting on decades of experiences, mentorship is critical to thriving in your career. Mentors inspire new talent to hone their unique skill set and capitalize on opportunity. As a professional grows, the former mentee becomes a mentor themselves, shaped…
Twitch CEO Talks Social Media, AI and the Creator Economy
Tech executives often come across as distant and a bit out of touch — Dan Clancy, CEO of Twitch, cuts a different figure. When I met with him at Amazon Studios in Los Angeles for The CEO Series, Clancy's authenticity was evident from the start. Dressed in a casual hat…
Substack Is Having a Moment—Again. But Time Is Running Out
Before June 8, the skilled and respected ABC News television journalist Terry Moran was neither a household name nor political lightning rod. That changed abruptly when Moran posted on X that Donald Trump’s deputy chief of staff Stephen Miller was “a world-class hater,” followed by an addendum that the president…
Coworking with Stephanie DiPisa
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Stephanie DiPisa is the founder and CEO of Solara Suncare. Prior to founding Solara, she worked with brands including Pampers, Hyatt, Gillette, and HP as a media and brand marketing strategist.Favorite…
Best five invoice factoring companies for small businesses
Running a small business is exhilarating, but waiting on unpaid invoices? Not so much.That’s where invoice factoring comes in, turning those pending payments into instant working capital. But with so many options, how do you choose the best invoice factoring company for your needs?We’ve assessed the very best options on…
Top 17 Events and Conferences to Help Grow Your Business
When you're an entrepreneur leading a multimillion-dollar business, the right events aren't just about inspiration but strategic alliances, high-level connections, and forward-looking growth. When you attend the right high-growth conferences, you can unlock your next phase of success, including scaling, raising capital, expanding globally or connecting with top business leaders.Here…
Here’s Why You Shouldn’t Obsess Over Metrics
Here's a fun thing that happens in product management. You wake up one morning and your daily active users are down 15%. Your conversion rate, though? Up 8%. Customer satisfaction scores just hit an all-time high, but your churn rate is creeping upward. Your metrics dashboard looks like a Jackson…
Disney Just Threw a Punch in a Major AI Fight
Michael Calore: So publishing is definitely at the top of the list of industries that have been worried about AI plagiarizing original work, and we should all know because we're all in the publishing industry. But then there's the content that is the opposite of thoughtful, human-made work, and that…
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How InMyExpertOpinion Is Battling AI Product Reviews
Frustrated by AI-generated product reviews flooding platforms and confusing consumers, four former colleagues came together…
Spotify’s head of global ad sales on the latest in programmatic audio
Podcasts have long been known for a very personal style of host-read ads that are…
Venture capital: how it works and how to attract it
When it comes to the world of business financing, venture capital has always been seen…
How to Turn Community Impact Into a Competitive Advantage
When Tiyale Hayes reflects on his journey from the DMV area — one of six…
How I Stopped Letting Emotion Sabotage My Leadership — And How You Can Too
For years, I let fear, ego, and loyalty influence my biggest decisions. It felt noble.…