It's certainly enviable to have minimal competition in a hot space, but in the real world, this scenario is seldom the case. Even for category creators, those who introduce a new product or service that creates a new market, it's only a matter of time before someone else comes along and tries to do the same thing better, cheaper and…
While vision is important to success, execution matters most. Startups can succumb to multiple points of failure — people, products, competition and legal challenges, to name a few. These issues can be interconnected, compounding the…
On social media, it’s relatively easy to find breadwinners cosplaying as homemakers.Call it the rise of the “tradwife” on social media, where women have, in recent years, grown huge followings posting content showing themselves participating…
I began my career as a door-to-door salesman. It was hard. I would barely get my first sentence out, and their response would be, "Not interested!" — followed by a slammed door.These days, I'm a…
Marketing executives normally devote between 7% and 10% of their companies' revenues to marketing. Out of that, at least 72% of their overall marketing budget goes to digital marketing channels.Digital marketing spending is also on…
Jonathan Lachman, the previous head of special projects at OpenAI, recently left to join a new artificial intelligence research lab…
TikTok is on the clock—and it seems that the party will, in fact, stop.After years of bipartisan efforts to ban…
Millions of Americans were in a holding pattern in 2024, waiting to make major decisions on business expansion, buying equipment,…
Despite significant growth in recent years, women are still a notable minority within STEM fields. Women make up an estimated…
The past few years have seemed like a bad TV romance between the U.S. market and the Federal Reserve. There's been so much talk of "will they, won't they" on interest rate cuts and trying to read the tea leaves that it can drive a person mad.This has created a…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The big game just got a little bigger, at least in terms of where viewers can see…
When you set out to solve a problem that only a few people fully understand — let alone know they have — you step into a space where the rules are still being written. That's both the thrill and the risk of a "Blue Ocean" opportunity. For me, this meant…
Nvidia already sells boatloads of computer chips to every major company building proprietary artificial intelligence models. But now, at a moment when public interest in open source and do-it-yourself AI is soaring, the company announced it will also begin offering a “personal AI supercomputer” later this year, starting at $3,000,…
It's the era of the side hustle, and if you've ever considered starting one to earn some extra cash outside of your 9-5, you're in good company. These days, more than one-third of U.S. adults have side hustles, and their supplemental gigs make an average of $891 a month, according…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Creators and users mourning the expected end of TikTok are flocking to RedNote—and it looks like the…
A couple of months ago, I visited a well-known establishment in Miami for dinner. Even though it was a regular weeknight — not nearly as busy as a weekend rush — I noticed one of the staff members seemed completely overwhelmed. The table next to me was making endless demands,…
Zoë Schiffer: It must have been a long walk.Lauren Goode: I mean, I heard a lot about jujitsu. 56 minutes of that show was taken up on jujitsu, and then it was also like, "Also, how to live forever." I don't know. Yeah.Michael Calore: I really want to hear that,…
To view our entire 2025 Franchise 500 list, including category rankings, click HEREThere's a misconception that owning a franchise is for people who want to follow someone else's playbook. But that notion doesn't take into account all of the unique, quirky and fun franchises that are popping up all the…
In a bygone era, kids could access children’s educational programming like Mister Rogers’ Neighborhood, Sesame Street, Reading Rainbow, or Arthur through their local PBS affiliate on linear TV. But as kids (and the adults in their lives) largely turn to streaming, PBS has been hard at work trying to reach…
Immigrant Food is a restaurant group with its flagship location nestled in the heart of…
The world's small and medium-sized business enterprises are up against some serious competition against multinational…
"Hello everyone, my name is Ryan. I'm a TikTok refugee. The American government is banning…
Want to spot the hottest new trends in franchising? You need to look in a…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest…
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