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AMD CEO Lisa Su Says Concerns About an AI Bubble Are Overblown
Earlier this year, WIRED said that AMD CEO Lisa Su was “out for Nvidia’s blood.” The American chipmaker is still small compared to the juggernaut that is Nvidia—their market caps are $353 billion and $4.4 trillion, respectively—but Su’s company is gaining steam. Today, when Su took the stage at WIRED’s Big Interview conference in San Francisco, she had something else…
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Coworking with Keisha Taylor Starr
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Keisha Taylor Starr is CMO of The E.W. Scripps Company and GM of Scripps Networks. She’s…
Terrifying New Photos Emerge From the Jeffrey Epstein Estate
A New York Times spokesperson told WIRED in a statement that Brooks “regularly attends events to speak with noted and important business leaders to inform his columns” and that Brooks had no contact with Epstein…
What happens when the ragebait marketing machine runs its course?
Brands try to reflect culture, and in 2025, culture was prone to getting riled up. Don’t believe it? Just look at Oxford University Press’s word of the year. That’s right. It’s “ragebait.”Throughout the year, brands…
OpenAI Rolls Back ChatGPT’s Model Router System for Most Users
OpenAI has quietly reversed a major change to how hundreds of millions of people use ChatGPT.On a low-profile blog that tracks product changes, the company said that it rolled back ChatGPT’s model router—an automated system…
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‘Something super bingeable’: why Maybelline released a holiday microdrama
Lacey Chabert is harboring a Christmastime secret—and this time, it’s not that the actress is dating a snowman-turned-hot-man, a lá…
Carnival Cruise Line leans on Nick Offerman to pitch real-world fun
Want a respite from the constant scrolling and nonstop notifications? Looking for some good, old-fashioned fun? Go on a cruise—specifically…
Crypto Magnate Do Kwon Sentenced to 15 Years in Prison
South Korean crypto entrepreneur and prosecuted fraudster Do Kwon was sentenced to 15 years in prison by a US federal…
Why Sun Cruiser tapped its first athlete partner during her offseason
Nothing says “offseason” quite like cracking open a cold drink. That’s why, for its first athlete partnership, vodka iced tea…
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Operation Bluebird Wants to Bring ‘Twitter’ Back to Life
A Virginia startup calling itself Operation Bluebird announced this week that it has filed a formal petition with the US Patent and Trademark Office, asking the federal agency to cancel X Corporation’s trademarks of the words “Twitter” and “tweet” since X has allegedly abandoned them.“The TWITTER and TWEET brands have…
This holiday season, more brands are mixing affiliate arrangements into their creator deals
Rockin’ around the Linktree, or so it goes.Whether it’s a creator rounding up the best Black Friday sales or sharing a gift guide on what to buy for friends and family, the holidays have become ripe for affiliate content across social platforms. This November, affiliate holiday content was 17% higher…
Trump Signs Executive Order That Threatens to Punish States for Passing AI Laws
President Donald Trump signed a highly anticipated executive order on Thursday that sets in motion a plan to establish a national regulatory framework for artificial intelligence while undercutting states’ abilities to enact their own rules.The order, titled “Ensuring a National Policy Framework for Artificial Intelligence,” creates an AI litigation task…
The social marketing trends that took over our feeds in 2025
2025: the year when TikTok was banned for approximately one (1) day in January before countless delays and sales talks left the ultimate fate of the platform up in the air. It was also the year when brands grew more silent on social issues and louder on just about everything…
As Omnicom subsumes IPG, a new, stratified reality for Madison Avenue emerges
The makeover of Madison Avenue continues apace.In case you somehow missed it: Omnicom’s deal to buy IPG closed late last month, meaning that two of the biggest ad agency holding companies have now, finally, become one. The $13.5 billion deal is the latest in a long line of agency consolidations,…
Here’s What You Should Know About Launching an AI Startup
Julie Bornstein thought it would be a cinch to implement her idea for an AI startup. Her résumé in digital commerce is impeccable: VP of ecommerce at Nordstrom, COO of the startup Stitch Fix, and founder of a personalized shopping platform acquired by Pinterest. Fashion has been her obsession since…
Amid marketing’s AI obsession, some consumers are ‘excited for reality’
The current cultural obsession with all things AI may have caused a boomerang effect—a true appreciation for something real.Filmmakers Luke Barnett and Noam Kroll recognized it last month when they rolled out a spec ad for Pepsi. The spot, which they initially shared on X shortly after Coca-Cola released its…
OpenAI, Anthropic, and Block Are Teaming Up to Make AI Agents Play Nice
OpenAI, Anthropic, and Block have cofounded a new open source organization—the Agentic AI Foundation—to promote standards for artificial intelligence agents.The three companies are also transferring ownership of some widely used agentic technologies over to the foundation. This includes Anthropic’s Model Context Protocol (MCP), which allows agents to connect and interact;…
Total global ad revenue grew to $1.14 trillion in 2025: WPP Media
The economy might not be great, but advertising is still growing like gangbusters.Total global ad revenue (excluding political advertising) is projected to increase 8.8% in 2025 to $1.14 trillion and is projected to grow another 7.1% in 2026, according to a new forecast from WPP Media. (In North America, total…
Coworking with Darcy Kurtz
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Darcy Kurtz is CMO of WP Engine, a webhosting company, where she leads corporate marketing, product marketing, revenue marketing, and marketing operations. She has held key marketing and revenue roles at…
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It’s Time to Save Silicon Valley From Itself
Alex Komoroske has always been at odds with Big Tech’s darker side. Though he cut…
How MotoGP plans to rev up US motorcycle racing fandom in 2026
Is Formula 1 fueling fandom for all kinds of motorsports in the US?For MotoGP, the…
Anthropic’s Daniela Amodei Believes the Market Will Reward Safe AI
The Trump administration may think regulation is crippling the AI industry, but one of the…
‘Search is everywhere’: How JBL is retooling its search efforts for AI
Gaining “algorithmic trust” is top of mind for many marketers, especially as shoppers turn to…
Netflix buys Warner Bros. Discovery in deal valued at $83 billion
Netflix acquiring one of its foremost entertainment rivals? Stranger things have happened.The largest subscription streaming…