8 Winning Strategies for Succeeding in a Hyper-Competitive Market

Growing a Business 9 Min Read

It's certainly enviable to have minimal competition in a hot space, but in the real world, this scenario is seldom the case. Even for category creators, those who introduce a new product or service that creates a new market, it's only a matter of time before someone else comes along and tries to do the same thing better, cheaper and

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Start A Business 9 Min Read

Our CTO Gave Us an Unexpected Ultimatum — and It Was Every Tech CEO’s Worst Nightmare. Here’s How We Handled It.

While vision is important to success, execution matters most. Startups can succumb to multiple points of failure — people, products, competition and legal challenges, to name a few. These issues can be interconnected, compounding the

Marketing 9 Min Read

The business of tradwives—and why brands keep working with them

On social media, it’s relatively easy to find breadwinners cosplaying as homemakers.Call it the rise of the “tradwife” on social media, where women have, in recent years, grown huge followings posting content showing themselves participating

Growing a Business 19 Min Read

Want to Close More Sales? Learn the 3 Types of ‘No.’

I began my career as a door-to-door salesman. It was hard. I would barely get my first sentence out, and their response would be, "Not interested!" — followed by a slammed door.These days, I'm a

Leadership 6 Min Read

3 Ways to Optimize Your Marketing Budget and Get Results in 2025

Marketing executives normally devote between 7% and 10% of their companies' revenues to marketing. Out of that, at least 72% of their overall marketing budget goes to digital marketing channels.Digital marketing spending is also on

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Mira Murati’s AI Startup Makes First Hires, Including Former OpenAI Executive

Jonathan Lachman, the previous head of special projects at OpenAI, recently left to join a new artificial intelligence research lab

Supreme Court upholds TikTok ban law

TikTok is on the clock—and it seems that the party will, in fact, stop.After years of bipartisan efforts to ban

The Top Tax Strategies for 2025, According to a CPA

Millions of Americans were in a holding pattern in 2024, waiting to make major decisions on business expansion, buying equipment,

5 Ways Women Can Close the Talent Gap Within STEM Fields

Despite significant growth in recent years, women are still a notable minority within STEM fields. Women make up an estimated

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Start A Business 8 Min Read

The Investment Market Is More Competitive Than Ever — Here’s How Startups Can Still Secure Funding

The past few years have seemed like a bad TV romance between the U.S. market and the Federal Reserve. There's been so much talk of "will they, won't they" on interest rate cuts and trying to read the tea leaves that it can drive a person mad.This has created a

Marketing 2 Min Read

Tubi will stream the Super Bowl for free

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The big game just got a little bigger, at least in terms of where viewers can see

Leadership 9 Min Read

3 Ways to Build a Business in an Uncontested Market

When you set out to solve a problem that only a few people fully understand — let alone know they have — you step into a space where the rules are still being written. That's both the thrill and the risk of a "Blue Ocean" opportunity. For me, this meant

Startups 4 Min Read

Nvidia’s $3,000 ‘Personal AI Supercomputer’ Will Let You Ditch the Data Center

Nvidia already sells boatloads of computer chips to every major company building proprietary artificial intelligence models. But now, at a moment when public interest in open source and do-it-yourself AI is soaring, the company announced it will also begin offering a “personal AI supercomputer” later this year, starting at $3,000,

Start A Business 1 Min Read

Her Facebook Marketplace Side Hustle Grew to $25,000 a Month

It's the era of the side hustle, and if you've ever considered starting one to earn some extra cash outside of your 9-5, you're in good company. These days, more than one-third of U.S. adults have side hustles, and their supplemental gigs make an average of $891 a month, according

Marketing 3 Min Read

RedNote leans into app store ads as TikTok users look for alternative platforms

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Creators and users mourning the expected end of TikTok are flocking to RedNote—and it looks like the

Growing a Business 7 Min Read

Stop Blindly Following ‘the Customer Is Always Right’ — Here’s What to Do Instead For the Sake of Your Employees

A couple of months ago, I visited a well-known establishment in Miami for dinner. Even though it was a regular weeknight — not nearly as busy as a weekend rush — I noticed one of the staff members seemed completely overwhelmed. The table next to me was making endless demands,

Startups 4 Min Read

Demystifying the Department of Government Efficiency

Zoë Schiffer: It must have been a long walk.Lauren Goode: I mean, I heard a lot about jujitsu. 56 minutes of that show was taken up on jujitsu, and then it was also like, "Also, how to live forever." I don't know. Yeah.Michael Calore: I really want to hear that,

Start A Business 8 Min Read

You’ll Want to Know About These New Franchise Concepts

To view our entire 2025 Franchise 500 list, including category rankings, click HEREThere's a misconception that owning a franchise is for people who want to follow someone else's playbook. But that notion doesn't take into account all of the unique, quirky and fun franchises that are popping up all the

Marketing 4 Min Read

FAST channels continue catching on—and fast

In a bygone era, kids could access children’s educational programming like Mister Rogers’ Neighborhood, Sesame Street, Reading Rainbow, or Arthur through their local PBS affiliate on linear TV. But as kids (and the adults in their lives) largely turn to streaming, PBS has been hard at work trying to reach

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Dine with Purpose at Immigrant Food in Washington, D.C.

Immigrant Food is a restaurant group with its flagship location nestled in the heart of

How Small and Medium-Sized Businesses Can Compete with Large Corporations

The world's small and medium-sized business enterprises are up against some serious competition against multinational

With a TikTok Ban Looming, Users Flee to Chinese App ‘RedNote’

"Hello everyone, my name is Ryan. I'm a TikTok refugee. The American government is banning

These Emerging Franchises are Poised to Grow in 2025

Want to spot the hottest new trends in franchising? You need to look in a

The Trade Desk buys ad-tech intelligence firm Sincera

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest