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Elon Musk’s Grok ‘Undressing’ Problem Isn’t Fixed
Elon Musk’s X has introduced new restrictions stopping people from editing and generating images of real people in bikinis or other “revealing clothing.” The change in policy on Wednesday night follows global outrage at Grok being used to generate thousands of harmful nonconsensual “undressing” photos of women and sexualized images of apparent minors on X.However, while it appears that some…
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Why brands are hitting the slopes for the 2026 Winter Games
Nothing beats the feeling of taking off ski boots after a day on the slopes. But ahead of the 2026 Winter Olympics and Paralympics in Milan and ski resort town Cortina d’Ampezzo, some marketers are…
Thousands of Companies Are Driving China’s AI Boom. A Government Registry Tracks Them All
When DeepSeek burst onto the global stage in January 2025, it seemed to appear out of nowhere. But the large language model was just one of the thousands of generative AI tools that have been…
For some impacted by layoffs, content creation is a new safety net
Paul Butler had long dreamed of moving to New York City. So when he finally had the chance to move for work, only to find out a week later that his social marketing position at…
After 10 years in retirement, Dos Equis’s Most Interesting Man is back
He’s baaaaccckkk.After 10 years in retirement, Dos Equis’s iconic character, the Most Interesting Man, is making his return. While the Heineken-owned beer brand has been setting up the return of the Most Interesting Man with…
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AI’s Hacking Skills Are Approaching an ‘Inflection Point’
Vlad Ionescu and Ariel Herbert-Voss, cofounders of the cybersecurity startup RunSybil, were momentarily confused when their AI tool, Sybil, alerted…
Strength over size: How Omnicom is pitching the holding company post-IPG acquisition
A Madison Avenue makeover capped off 2025, with Omnicom becoming the largest holding company in the world after acquiring IPG.…
Why Jeni’s Splendid Ice Creams is rolling out not one, but two new flavors tied to ‘Bridgerton’
Dearest gentle reader, prepare your finest silverware, for your dessert spoons are soon to be graced with ice cream fit…
Why Are Grok and X Still Available in App Stores?
Elon Musk’s AI chatbot Grok is being used to flood X with thousands of sexualized images of adults and apparent…
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‘We all hate ads’: How Liquid Death is keeping social marketers on their toes
Nothing’s being watered down here.Liquid Death, which began as a canned-water company in 2017, has amassed more than 14 million followers across TikTok and Instagram, which Dan Murphy, the brand’s SVP of marketing, attributes to a commitment to making people laugh. In recent years, the brand has put out memorable…
Steve Jobs’ Early Apple Items Are Going Up for Auction—Along With His Bow Ties
Coincidentally, that original partnership agreement between Jobs, Wozniak, and Ronald Wayne, signed on April 1, 1976, is also up for bid this month at Christie’s. (Wayne got cold feet shortly after the signing and sold his 10 percent stake to the Steves for $800.) It's among the “works of art,…
Why creators are taking the reins on event hosting
You’ve heard of celebrity meet and greets. Welcome to the era of the creator meet-and-greet.In the last year, creators across industries have taken it upon themselves to get out into the world and engage with their fandoms IRL, ranging from podcast tapings to book tours and run clubs.“It feels like…
Billion-Dollar Data Centers Are Taking Over the World
When Sam Altman said one year ago that OpenAI’s Roman Empire is the actual Roman Empire, he wasn’t kidding. In the same way that the Romans gradually amassed an empire of land spanning three continents and one-ninth of the Earth’s circumference, the CEO and his cohort are now dotting the…
Disney nearly sold out of ad inventory for college football championship
With less than two weeks to go until the College Football Playoff (CFP) National Championship, the ad sales team at Disney, which holds the exclusive media rights to the CFP, is “damn close” to selling out, according to Jim Minnich, SVP of revenue and yield management.Even in a calendar period…
AI Devices Are Coming. Will Your Favorite Apps Be Along for the Ride?
Silicon Valley giants like Amazon, Meta, and OpenAI are racing to develop “operating systems” for AI-powered devices—and 2026 is likely the year these efforts will start to take off. The devices are largely built around a future where AI agents can take actions on a user’s behalf, without requiring them…
Disney details vertical video efforts and AI-aided media planning for 2026
At CES, it’s the most wonderful (read: busiest) start to the year. And just like it has in years past, Disney didn’t hold back with a slew of ad innovations at its Global Tech & Data Showcase in Las Vegas on Wednesday.While last year’s showcase touted capabilities like gamified ads…
Games, AI recommendations, and multicams: NBCU’s plans to boost engagement ahead of a sports-packed winter
Ahead of the Winter Olympics, NBCUniversal is raking it in. The company sold out of ad inventory for the 2026 Milan Cortina Games this week, with more than 100 new advertisers joining the fray and marketing the most linear and digital revenue the broadcaster has brought in in Winter Olympics…
Google Gemini Is Taking Control of Humanoid Robots on Auto Factory Floors
For several decades, Boston Dynamics has pioneered the development of advanced robots, including humanoids and four-legged systems tested by the military as a way to carry supplies over rough terrain. The company was sold to Google in 2013 and was bought by SoftBank in 2017. In 2021, Hyundai acquired a…
‘AI hasn’t changed the principles of marketing’: Through the hype, marketers vie for the human touch
At CES, what’s happening in the hotel suites above the conference is just as interesting as the panels happening below—perhaps even more so.But corralling execs to get to those meetings is no small feat, which is probably why companies like Netflix, Google, Instacart, Yahoo, and UTA typically opt to conduct…
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Under the hood of the Williams F1 team’s 2026 rebrand
The F1 paddock is a colorful place—and we mean that literally. Ferrari is known for…
AI Labor Is Boring. AI Lust Is Big Business
I’m fully convinced a generative AI bubble will pop in the not-so-distant future. Not everything…
Coworking with Steve Rotter
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…
Why Blue Wire Podcasts shifted from influencers to athletes
In sports podcast company Blue Wire’s younger years, TikTokers and other influencer podcast hosts were…
The Dollar Is Facing an End to Its Dominance
2026 will be the year when US dollar dilution—the quiet erosion of its global dominance…