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Under the hood of the Williams F1 team’s 2026 rebrand
The F1 paddock is a colorful place—and we mean that literally. Ferrari is known for its iconic red. McLaren lives by papaya orange. And in 2026, the Williams team wants to become synonymous with its refreshed blue color palette.The team’s colors aren’t the only thing getting an update in the new year. Ahead of the 2026 F1 season, Williams, now…
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Why Blue Wire Podcasts shifted from influencers to athletes
In sports podcast company Blue Wire’s younger years, TikTokers and other influencer podcast hosts were integral in building the network’s audience and advertiser base.Now, a few years later, with about 20 million monthly listeners and…
The Dollar Is Facing an End to Its Dominance
2026 will be the year when US dollar dilution—the quiet erosion of its global dominance as countries trade and pay in alternatives—starts to build momentum. The more Washington uses the dollar as a weapon, the…
Our Third Place, a networking group, is courting women in media and advertising
Katherine Naylor Pullman knows the advertising world. She’s had advertising roles at the fan engagement platform Cameo, Reese Witherspoon-founded production company Hello Sunshine, and at the now-defunct streaming platform Quibi, where she spent roughly two…
Sports helps boost streamer sign-ups, but subscribers don’t always stick around: Report
Sports programming’s availability on subscription streaming platforms is leading to new sign-ups, but that doesn’t always translate to retention, according to new data shared in Antenna’s State of Subscriptions: Sports & Streaming report.During the NFL’s…
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Why Oakley is betting on girls’ flag football
Oakley has been a recognizable brand in the football world since the ’90s, when former NFL players like Mel Gray…
Apple’s App Course Runs $20,000 a Student. Is It Really Worth It?
Two years ago, Lizmary Fernandez took a detour from studying to be an immigration attorney to join a free Apple…
Behind the scenes of Bush’s college football bowl…of beans
It’s College Football Playoff season, and the postseason bowl games have become a platform for some of the zaniest marketing…
Pinterest Users Are Tired of All the AI Slop
For five years, Caitlyn Jones has used Pinterest on a weekly basis to find recipes for her son. In September,…
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The next big thing in fitness sponsorships: Hyrox
People do some pretty crazy things in the gym. But none feels quite as crazy as competing in a Hyrox race.Some fitness enthusiasts might already be familiar with the format: Competitors run one kilometer, then complete a workout station including sled pushes and pulls, burpee broad jumps, and wall balls.…
Goodbye, Upside Down: Marketers are mourning the end of ‘Stranger Things’
As Stranger Things fans theorize about what will happen to their favorite characters and prepare to memorialize the long-running show, brand marketers are saying goodbye to a nearly decade-long marketing opportunity that has few rivals.Since Netflix’s nostalgic sci-fi mystery series premiered in 2016, the miniseries-turned-juggernaut has become an increasingly powerful…
How Elon Musk Won His No Good, Very Bad Year
What a weird time to be Elon Musk.This year opened with the businessman turned political operator throwing what appeared, to Nazis at least, to be a Sieg heil.This spring, activists frequently congregated outside the showrooms of his automaker, Tesla, to protest his foray into the US federal government and cozy…
NBCU plans expanded ad offerings ahead of ‘legendary’ winter sports lineup
While it’s hard to top NBCUniversal ad sales chief Mark Marshall’s pink-sequined entrance onstage at the company’s May upfronts presentation, the media giant is looking to give its advertising options some additional sparkle heading into a sports programming-packed 2026.At a briefing at 30 Rock a few weeks ahead of CES,…
WIRED Roundup: The 5 Tech and Politics Trends That Shaped 2025
Zoë Schiffer: Yeah, that was another executive order that came out. I think it was literally titled something around eliminating data silos. Another thing that on its surface sounds good: data silos, inefficient, sounds bad, but there's a really good reason to keep a lot of this information separate. You…
Simple sampling and being OK with haters: CMOs on 2025’s most overlooked marketing strategies
It’s safe to say that AI got plenty of hype in and out of the advertising industry this year—but there were plenty of other marketing tactics that didn’t get nearly as much attention.Marketing Brew talked to CMOs and other top marketers at major brands like Dr. Squatch, BetterHelp, and Mint…
Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI,…
AMD CEO Lisa Su Says Concerns About an AI Bubble Are Overblown
Earlier this year, WIRED said that AMD CEO Lisa Su was “out for Nvidia’s blood.” The American chipmaker is still small compared to the juggernaut that is Nvidia—their market caps are $353 billion and $4.4 trillion, respectively—but Su’s company is gaining steam. Today, when Su took the stage at WIRED’s…
Chasing trends and AI as a strategy: CMOs on 2025’s most overhyped marketing trends
A trend is exciting—until everyone and their mother jumps on it, at which point it just feels overdone. That sentiment is true whether it’s happening on TikTok or in the marketing industry at large.As 2025 comes to a close, we asked CMOs and other top marketers from brands like Chili’s,…
6 Scary Predictions for AI in 2026
When OpenAI declared a “code red” this month to refocus its teams on competing with Google, I couldn’t help but think back to December three years ago when the companies’ roles were reversed. Google was the one blasting the sirens to catch up to OpenAI. What followed the next month,…
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Coworking with Keisha Taylor Starr
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…
Terrifying New Photos Emerge From the Jeffrey Epstein Estate
A New York Times spokesperson told WIRED in a statement that Brooks “regularly attends events…
What happens when the ragebait marketing machine runs its course?
Brands try to reflect culture, and in 2025, culture was prone to getting riled up.…
OpenAI Rolls Back ChatGPT’s Model Router System for Most Users
OpenAI has quietly reversed a major change to how hundreds of millions of people use…
TikTok signs deal to spin off US operations
A few days after the latest TikTok ban extension deadline passed, it seems we may…