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Inside OpenAI’s Raid on Thinking Machines Lab
If someone ever makes an HBO Max series about the AI industry, the events of this week will make quite the episode.On Wednesday, OpenAI’s CEO of applications, Fidji Simo, announced the company had rehired Barret Zoph and Luke Metz, cofounders of Mira Murati’s AI startup, Thinking Machines Lab. Zoph and Metz had left OpenAI in late 2024.We reported last night…
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Tech Workers Are Condemning ICE Even as Their CEOs Stay Quiet
Since Donald Trump returned to the White House last January, the biggest names in tech have mostly fallen in line with the new regime, attending dinners with officials, heaping praise upon the administration, presenting the…
Coworking with Vanessa Chin
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Vanessa Chin is SVP of marketing at System1, a UK-based market research platform that measures creative…
AI’s Hacking Skills Are Approaching an ‘Inflection Point’
Vlad Ionescu and Ariel Herbert-Voss, cofounders of the cybersecurity startup RunSybil, were momentarily confused when their AI tool, Sybil, alerted them to a weakness in a customer’s systems last November.Sybil uses a mix of different…
Strength over size: How Omnicom is pitching the holding company post-IPG acquisition
A Madison Avenue makeover capped off 2025, with Omnicom becoming the largest holding company in the world after acquiring IPG. At the first big ad industry event of the year, the company leaned on its…
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Billion-Dollar Data Centers Are Taking Over the World
When Sam Altman said one year ago that OpenAI’s Roman Empire is the actual Roman Empire, he wasn’t kidding. In…
Disney nearly sold out of ad inventory for college football championship
With less than two weeks to go until the College Football Playoff (CFP) National Championship, the ad sales team at…
AI Devices Are Coming. Will Your Favorite Apps Be Along for the Ride?
Silicon Valley giants like Amazon, Meta, and OpenAI are racing to develop “operating systems” for AI-powered devices—and 2026 is likely…
Disney details vertical video efforts and AI-aided media planning for 2026
At CES, it’s the most wonderful (read: busiest) start to the year. And just like it has in years past,…
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Games, AI recommendations, and multicams: NBCU’s plans to boost engagement ahead of a sports-packed winter
Ahead of the Winter Olympics, NBCUniversal is raking it in. The company sold out of ad inventory for the 2026 Milan Cortina Games this week, with more than 100 new advertisers joining the fray and marketing the most linear and digital revenue the broadcaster has brought in in Winter Olympics…
Google Gemini Is Taking Control of Humanoid Robots on Auto Factory Floors
For several decades, Boston Dynamics has pioneered the development of advanced robots, including humanoids and four-legged systems tested by the military as a way to carry supplies over rough terrain. The company was sold to Google in 2013 and was bought by SoftBank in 2017. In 2021, Hyundai acquired a…
‘AI hasn’t changed the principles of marketing’: Through the hype, marketers vie for the human touch
At CES, what’s happening in the hotel suites above the conference is just as interesting as the panels happening below—perhaps even more so.But corralling execs to get to those meetings is no small feat, which is probably why companies like Netflix, Google, Instacart, Yahoo, and UTA typically opt to conduct…
Under the hood of the Williams F1 team’s 2026 rebrand
The F1 paddock is a colorful place—and we mean that literally. Ferrari is known for its iconic red. McLaren lives by papaya orange. And in 2026, the Williams team wants to become synonymous with its refreshed blue color palette.The team’s colors aren’t the only thing getting an update in the…
AI Labor Is Boring. AI Lust Is Big Business
I’m fully convinced a generative AI bubble will pop in the not-so-distant future. Not everything will be wiped out, but things will shift. My prediction? San Francisco’s techno-idealist vision of an economy overhauled by an AI workforce will fade away, but one queer byproduct of the great AI surge will…
Coworking with Steve Rotter
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Steve Rotter is CMO of DeepL, an AI-powered translation service. He has also served as CMO at the software companies FourKites, OutSystems, and Acrolinx.Favorite project you’ve worked on? By far, it’s…
Why Blue Wire Podcasts shifted from influencers to athletes
In sports podcast company Blue Wire’s younger years, TikTokers and other influencer podcast hosts were integral in building the network’s audience and advertiser base.Now, a few years later, with about 20 million monthly listeners and viewers across dozens of shows covering everything from Nascar to fantasy football to women’s boxing,…
The Dollar Is Facing an End to Its Dominance
2026 will be the year when US dollar dilution—the quiet erosion of its global dominance as countries trade and pay in alternatives—starts to build momentum. The more Washington uses the dollar as a weapon, the more the world builds ways to circumvent it.America’s share of global trade has fallen from…
Our Third Place, a networking group, is courting women in media and advertising
Katherine Naylor Pullman knows the advertising world. She’s had advertising roles at the fan engagement platform Cameo, Reese Witherspoon-founded production company Hello Sunshine, and at the now-defunct streaming platform Quibi, where she spent roughly two years each.But in her experience, companies didn’t always have the time or resources to invest…
Sports helps boost streamer sign-ups, but subscribers don’t always stick around: Report
Sports programming’s availability on subscription streaming platforms is leading to new sign-ups, but that doesn’t always translate to retention, according to new data shared in Antenna’s State of Subscriptions: Sports & Streaming report.During the NFL’s 2023 and 2024 seasons, Paramount+ saw an average of 117,000 daily sign-ups, a 41% higher…
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Exclusive: Comscore rolls out expanded social reporting and streaming audio measurement
Comscore is wrapping up 2025 with a new set of capabilities: streaming audio measurement and…
So Long, GPT-5. Hello, Qwen
On a drizzly and windswept afternoon this summer, I visited the headquarters of Rokid, a…
Coworking with Michael Daum
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…
Some of the most popular sports posts of 2025
In times of turbulence—like, uh, most of 2025—people search for escapes in their favorite pastimes,…
In Cryptoland, Memecoin Fever Gives Way to a Stablecoin Boom
When US president Donald Trump launched his own meme cryptocurrency on January 17, days before…