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Netflix buys Warner Bros. Discovery in deal valued at $83 billion
Netflix acquiring one of its foremost entertainment rivals? Stranger things have happened.The largest subscription streaming service in the world is set to acquire Warner Bros. Discovery’s film and TV studio, streaming business (including HBO Max), and HBO, in a deal valued at $82.7 billion, it announced Friday morning.The deal, which is expected to close sometime after the third quarter of…
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The Rare Earth Metal Driving Tensions Between the US and China
The alarm hasn't yet reached the general public, but tension is beginning to build in the corridors of the aerospace industry, in microchip laboratories, and in government offices. For months, an element almost invisible to…
What’s happening with social media bans?
As talk of social media platform bans mount for various reasons, social media marketers may be wondering where they—or their audiences—will soon be able to post or not post. Here’s the latest.What’s going on with…
Flock Uses Overseas Gig Workers to Build Its Surveillance AI
Flock, the automatic license plate reader and AI-powered camera company, uses overseas workers from Upwork to train its machine learning algorithms, with training material telling workers how to review and categorize footage including images people…
Why Cinemark is testing an industry-first brand campaign
A film buff could probably rattle off their favorite movie trailers without much effort—but could they name their top movie theater trailer? And no, the in-theater AMC ad starring Nicole Kidman doesn’t count!Outside of the…
Special Features
There Is Only One AI Company. Welcome to the Blob
It all began, as many things do, with Elon Musk. In the early 2010s he realized that AI was on…
Jim Beam is taking its American roots to global fans with sports sponsorships
It’s hard to overstate the role of leagues like the NFL and NBA in American culture, but a few other…
WIRED Roundup: Gemini 3 Release, Nvidia Earnings, Epstein Files Fallout
Zoë Schiffer: Yeah, I think that one thing that everyone can agree on is that Nvidia is undoubtedly one of…
To promote “Bugonia,” Focus Features invited fans to step into the world of alien conspiracists
If alien activity has been of concern lately, good news! All suspicions of extraterrestrial life can be collected and discussed…
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How brands are aiming to build ‘algorithmic trust’ ahead of an AI agent-powered Black Friday
Whether you’ve got your eyes on the latest pair of Meta Ray-Ban shades, a cozy sweater from The Row, or a Ms. Rachel stuffed plushie, shopping may look a little different this holiday season.While consumers aren’t entirely relying on AI to handle their shopping this gift-giving season, some brands are…
The US Will Prioritize Visa Processing for Fans With World Cup Tickets
Gianni Infantino, the president of FIFA, visited the White House this week to announce with an initiative with Donald Trump that would give priority to World Cup ticket holders next year to process a US visa. This initiative is called “FIFA Pass.”“FIFA Pass is a prioritized appointment scheduling system,” Infantino…
Is ‘Black November’ a problem?
It used to be that the frenzy of Black Friday and Cyber Monday was tied to a set few days at the end of November.That’s no longer the case.The window for holiday-timed sales has crept up earlier and earlier, with major brands like Ulta, Lowe’s, and Best Buy pitching preliminary…
This Home Robot Clears Tables and Loads the Dishwasher All by Itself
Memo may not be the world’s fastest barista, but it is impressive—for a robot.I recently watched as Memo, a new home robot from a company called Sunday Robotics, made coffee in an open-plan kitchen in Mountain View, California.Memo looks like something out of Wall-E, with a gleaming white body, two…
The most marketable college athletes in winter sports: report
It’s not really peak college basketball season until March, but winter is coming, and marketers might be thinking about their NIL portfolios in the winter sports space sooner rather than later.Basketball players dominated the NIL platform Out2Win’s list of the top 50 most marketable college athletes in winter sports, with…
‘Odd Lots’ Cohost Joe Weisenthal Has Predictions About How the AI Bubble Will Burst
If you read any of WIRED’s recent AI edition, you know that lots of people are spending lots of time talking about how the technology is revolutionizing pretty much everything—from coding to writing to accounting. You’ve also probably heard by now, from us or somebody else, that we might very…
How ‘Barbie’ ushered in the era of the brand movie
It took more than 10 years to bring Mattel’s fashion doll brand Barbie to the big screen, but boy, was it worth it.Barbie, the live-action film based on the toy of the same name and co-written and directed by Greta Gerwig, became 2023’s highest-grossing movie globally with $1.44 billion earned…
A $100 Million AI Super PAC Targeted New York Democrat Alex Bores. He Thinks It Backfired
It turns out that when an AI-friendly super PAC with $100 million in backing from Silicon Valley bigwigs identifies you as its first target, it ends up generating a lot of attention.“I want to thank for their partnership in raising up the issue of how we regulate an incredibly powerful…
Why CarMax is switching up its messaging but sticking with sports
In the basketball marketing world, CarMax is something of a fixture. It’s been an official sponsor of the NBA and WNBA for half a decade, and has for years used superstars from both leagues, like Stephen Curry and Sue Bird, in its ads, some of which have gone viral.In the…
Coworking with Sierra Ripoly
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Sierra Ripoly is the head of integrated communication at Flamingo, a body-care brand. She has also worked in marketing and social media strategy at brands including Danessa Myricks Beauty, Ring Concierge,…
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Inside a Wild Bitcoin Heist: Five-Star Hotels, Cash-Stuffed Envelopes, and Vanishing Funds
As Kent Halliburton stood in a bathroom at the Rosewood Hotel in central Amsterdam, thousands…
Netflix House invites fans to come in—and hopefully come back
Wanna come over and Netflix and chill? And also do a VR experience and solve…
Inside the Multimillion-Dollar Plan to Make Mobile Voting Happen
Joe Kiniry, a security expert specializing in elections, was attending an annual conference on voting…
ESPN plans more NBA, NFL alt casts as it looks for more ways to innovate sports viewing
At the ESPN Edge Innovation Conference in New York last week, Disney unveiled a holiday…
OpenAI’s Fidji Simo Plans to Make ChatGPT Way More Useful—and Have You Pay For It
In case OpenAI’s structure couldn’t get any weirder—a nonprofit in charge of a for-profit that’s…