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Meta Claims Downloaded Porn at Center of AI Lawsuit Was for ‘Personal Use’
Further, that alleged activity can’t even reliably be linked to any Meta employee, Meta claims.Strike 3 “does not identify any of the individuals who supposedly used these Meta IP addresses, allege that any were employed by Meta or had any role in AI training at Meta, or specify whether (and which) content allegedly downloaded was used to train any particular…
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Inside ‘On Brand’ with the show’s very first winner
Bianca Fernandez, a former pre-law student turned digital marketer, never thought she’d be on a reality TV show—let alone win one.Fernandez is the inaugural champion of On Brand with Jimmy Fallon, a competition reality series…
Coworking with Lisa Hurst
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Lisa Hurst is chief client officer of Amp (Advantage Marketing Partners). She was previously at Upshot,…
China Dives in on the World’s First Wind-Powered Undersea Data Center
The project is environmentally sustainable in other ways. More than 95 percent of its electricity comes from offshore wind turbines. Overall, the designers estimate that this reduces energy consumption by 22.8 percent. Huang Dinan, president…
United is capitalizing on the growing link between fashion and football
The tunnels of major sports venues have come to be known as fashion runways. For its latest campaign, United Airlines is turning tarmacs into very literal runways for athletes.United, which serves as the official airline…
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MLB swings at international, young baseball fans during record World Series
MLB is having a record postseason, and not just because Game 3 of the World Series went on for 18…
Extropic Aims to Disrupt the Data Center Bonanza
Extropic, a startup developing an exotic new kind of computer chip that handles probabilistic bits, has produced its first working…
How Cadillac is riding the US F1 boom to drive fandom
Between Drive to Survive and this summer’s F1: The Movie starring Brad Pitt, there are a lot of new Formula…
Sephora has 1,000 creator storefronts. What does that mean for affiliate marketing?
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with…
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Spit On, Sworn At, and Undeterred: What It’s Like to Own a Cybertruck
Then I got my wife the Model S for Christmas. I started driving that around, and I'm like, I kind of like this. I put an order back in for the Cybertruck and I started building the excitement after that.How do you feel about it now?Oh, I love it. Now,…
Coworking with Victoria Bachan
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Victoria Bachan is SVP, creators,…
Melania Trump Used as ‘Window-Dressing’ in Elaborate Memecoin Fraud, Legal Filing Claims
A cryptocurrency promoted in January by US first lady Melania Trump was part of a sophisticated fraud that “leveraged celebrity association and ‘borrowed fame’ to sell legitimacy to unsuspecting investors,” a new legal filing has alleged.In April, crypto investors brought a federal class action lawsuit against Benjamin Chow, cofounder of…
Inside Clif Bar’s return to its running roots
For years, Clif Bars have featured instantly recognizable packaging showing rock climbers clinging precariously to overhangs. But the company has plenty of history with athletes who prefer to challenge themselves on solid ground.Founded in 1992, Clif Bar & Company has been involved in running since its inception, especially during its…
WIRED Roundup: Satellites Data Leak, Cybertrucks, Politicized Federal Workers
Zoë Schiffer: Yeah, I mean, I was talking to someone before these recent layoffs who'd worked at the CDC previously and had been pretty involved in efforts to study the impact of certain diseases or pandemics specifically on pregnant populations, and this person had told me a while ago, that…
Inside the making of Ramp’s viral livestream with Brian Baumgartner
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.The staff at Dunder Mifflin Paper, the fictional company at the center of The Office, aren’t exactly known for being star employees. For the…
Google Has a Bedbug Infestation in Its New York Offices
Google employees working at the company’s Chelsea campus in New York City received a notice on Sunday alerting them to a possible bedbug outbreak at the office. Exterminators arrived at the scene with a sniffer dog “and found credible evidence of their presence,” according to an email obtained by WIRED.…
How Cava is building brand love (and real love) on Instagram
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.We found love in a hopeless slop-bowl place.Earlier this year, Andrew Downing, director of social media at Cava, tasked his team with coming up…
AI Models Get Brain Rot, Too
AI models may be a bit like humans, after all.A new study from the University of Texas at Austin, Texas A&M, and Purdue University shows that large language models fed a diet of popular but low-quality social media content experience a kind of “brain rot” that may be familiar to…
Netflix reports ‘best ad-sales quarter ever’ despite earnings miss
Netflix may have had its “best ad-sales quarter ever,” but its Q3 was not entirely smooth sailing.The streamer missed Wall Street expectations, registering a lower-than-expected operating margin due to a dispute with Brazilian tax authorities, Spence Neumann, Netflix CFO, said Tuesday on the company’s earnings call.“It’s a unique tax,” Neumann…
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Creators prepare for takeoff as YouTube content comes to Delta planes
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate,…
New Rules Could Force Tesla to Redesign Its Door Handles. That’s Harder Than It Sounds
The issues could cascade beyond the design. The auto manufacturing industry operates on strict production…
Why Huggies is promoting the FIFA World Cup exactly nine months out
Huggies has a message for those in the midst of family planning: Get busy right…
Programming in Assembly Is Brutal, Beautiful, and Maybe Even a Path to Better AI
Rollercoaster Tycoon wasn’t the most fashionable computer game out there in 1999. But if you…
Coworking with Michael Lamp
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate,…