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Brands are using generative AI to make fun of generative AI
Have your slop and eat it, too. At least, that seems to be the strategy for some brands using generative AI.In recent months, brands like Dollar Shave Club, Almond Breeze, and Equinox have all used AI-generated content while also making fun of AI “slop” in creative campaigns. Almond Breeze and Equinox specifically took aim at the often outrageous results of…
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Meta Seeks to Bar Mentions of Mental Health—and Zuckerberg’s Harvard Past—From Child Safety Trial
As Meta heads to trial in the state of New Mexico for allegedly failing to protect minors from sexual exploitation, the company is making an aggressive push to have certain information excluded from the court…
New York Road Runners rebrands amid a swelling interest in running
New York Road Runners, the nonprofit that puts on the TCS New York City Marathon and dozens of other races every year, is hitting the ground running with a new look.This week, the organization rolled…
How Claude Code Is Reshaping Software—and Anthropic
Engineers in Silicon Valley have been raving about Anthropic’s AI coding tool, Claude Code, for months. But recently, the buzz feels as if it’s reached a fever pitch.Earlier this week, I sat down with Boris…
Netflix crosses 325 million paid subscribers as it closes in on Warner Bros.
Hollywood has been in a frenzy about the potential demise of the theatrical business if Netflix acquires Warner Bros. Discovery, but during the streamer’s Q4 2025 earnings call on Tuesday, Netflix co-CEO Ted Sarandos sought…
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Elon Musk’s Grok ‘Undressing’ Problem Isn’t Fixed
Elon Musk’s X has introduced new restrictions stopping people from editing and generating images of real people in bikinis or…
Wikipedia’s 25th anniversary is a celebration of human knowledge
Wikipedia is, in many ways, the backbone of the internet. The free encyclopedia boasts more than 66 million articles in…
Former USDS Leaders Launch Tech Reform Project to Fix What DOGE Broke
The past year has been traumatic for many of the volunteer tech warriors of what was once called the United…
Why brands are hitting the slopes for the 2026 Winter Games
Nothing beats the feeling of taking off ski boots after a day on the slopes. But ahead of the 2026…
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Thousands of Companies Are Driving China’s AI Boom. A Government Registry Tracks Them All
When DeepSeek burst onto the global stage in January 2025, it seemed to appear out of nowhere. But the large language model was just one of the thousands of generative AI tools that have been released in China since 2023—and there’s a public archive of every single one of them.The…
For some impacted by layoffs, content creation is a new safety net
Paul Butler had long dreamed of moving to New York City. So when he finally had the chance to move for work, only to find out a week later that his social marketing position at Amazon was being eliminated, he said it felt like a “rug was pulled out from…
After 10 years in retirement, Dos Equis’s Most Interesting Man is back
He’s baaaaccckkk.After 10 years in retirement, Dos Equis’s iconic character, the Most Interesting Man, is making his return. While the Heineken-owned beer brand has been setting up the return of the Most Interesting Man with teasers since earlier this month, the full story and campaign are dropping Monday during the…
Inside OpenAI’s Raid on Thinking Machines Lab
If someone ever makes an HBO Max series about the AI industry, the events of this week will make quite the episode.On Wednesday, OpenAI’s CEO of applications, Fidji Simo, announced the company had rehired Barret Zoph and Luke Metz, cofounders of Mira Murati’s AI startup, Thinking Machines Lab. Zoph and…
Coworking with Shereen Ladha
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Shereen Ladha is VP, head of strategy, North America, at Sid Lee, an international creative services firm founded in Montréal. She has also worked at Hill+Knowlton Strategies, Rethink, and McCann WorldGroup…
The biggest agentic AI announcements from CES and NRF
January always starts off with a bang for marketers and brand execs getting back into office after the holidays, with both CES and the National Retail Federation (NRF) annual show held in the first two weeks of the month.During this year’s conferences, innovations around AI were inescapable, and agentic AI…
Tech Workers Are Condemning ICE Even as Their CEOs Stay Quiet
Since Donald Trump returned to the White House last January, the biggest names in tech have mostly fallen in line with the new regime, attending dinners with officials, heaping praise upon the administration, presenting the president with lavish gifts, and pleading for Trump’s permission to sell their products to China.…
Coworking with Vanessa Chin
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Vanessa Chin is SVP of marketing at System1, a UK-based market research platform that measures creative effectiveness. She was previously marketing director and in-house studio lead at Aldi US, and she…
AI’s Hacking Skills Are Approaching an ‘Inflection Point’
Vlad Ionescu and Ariel Herbert-Voss, cofounders of the cybersecurity startup RunSybil, were momentarily confused when their AI tool, Sybil, alerted them to a weakness in a customer’s systems last November.Sybil uses a mix of different AI models—as well as a few proprietary technical tricks—to scan computer systems for issues that…
Strength over size: How Omnicom is pitching the holding company post-IPG acquisition
A Madison Avenue makeover capped off 2025, with Omnicom becoming the largest holding company in the world after acquiring IPG. At the first big ad industry event of the year, the company leaned on its combined strength to pitch the new and improved Omnicom to advertising clients.At CES this month,…
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Why Jeni’s Splendid Ice Creams is rolling out not one, but two new flavors tied to ‘Bridgerton’
Dearest gentle reader, prepare your finest silverware, for your dessert spoons are soon to be…
Why Are Grok and X Still Available in App Stores?
Elon Musk’s AI chatbot Grok is being used to flood X with thousands of sexualized…
‘We all hate ads’: How Liquid Death is keeping social marketers on their toes
Nothing’s being watered down here.Liquid Death, which began as a canned-water company in 2017, has…
Steve Jobs’ Early Apple Items Are Going Up for Auction—Along With His Bow Ties
Coincidentally, that original partnership agreement between Jobs, Wozniak, and Ronald Wayne, signed on April 1,…
Why creators are taking the reins on event hosting
You’ve heard of celebrity meet and greets. Welcome to the era of the creator meet-and-greet.In…