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Coworking with Irina Katsnelson
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Irina Katsnelson is the SVP of enterprise sales at the ad-tech company Nexxen, where she is focused on growing adoption of the company’s demand-side platform (DSP). She’s previously worked at companies including Viant Technology, Juice Mobile, News Corp, and Evolve Media.Favorite…
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OpenAI’s Chief Communications Officer Is Leaving the Company
OpenAI’s chief communications officer, Hannah Wong, announced internally on Monday that she is leaving the company in January, WIRED has learned. In a statement to WIRED, OpenAI spokesperson Kayla Wood confirmed the departure.“Hannah has played…
‘Something super bingeable’: why Maybelline released a holiday microdrama
Lacey Chabert is harboring a Christmastime secret—and this time, it’s not that the actress is dating a snowman-turned-hot-man, a lá her role in the holiday rom-com Hot Frosty. But if your interest is piqued, you’ll…
Carnival Cruise Line leans on Nick Offerman to pitch real-world fun
Want a respite from the constant scrolling and nonstop notifications? Looking for some good, old-fashioned fun? Go on a cruise—specifically a Carnival cruise.That’s the message of Carnival Cruise Line’s latest campaign from TBWAChiatDay NY. The…
Crypto Magnate Do Kwon Sentenced to 15 Years in Prison
South Korean crypto entrepreneur and prosecuted fraudster Do Kwon was sentenced to 15 years in prison by a US federal judge in the Southern District of New York on Thursday.Kwon cut a solemn figure as…
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As Omnicom subsumes IPG, a new, stratified reality for Madison Avenue emerges
The makeover of Madison Avenue continues apace.In case you somehow missed it: Omnicom’s deal to buy IPG closed late last…
Here’s What You Should Know About Launching an AI Startup
Julie Bornstein thought it would be a cinch to implement her idea for an AI startup. Her résumé in digital…
Amid marketing’s AI obsession, some consumers are ‘excited for reality’
The current cultural obsession with all things AI may have caused a boomerang effect—a true appreciation for something real.Filmmakers Luke…
OpenAI, Anthropic, and Block Are Teaming Up to Make AI Agents Play Nice
OpenAI, Anthropic, and Block have cofounded a new open source organization—the Agentic AI Foundation—to promote standards for artificial intelligence agents.The…
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Total global ad revenue grew to $1.14 trillion in 2025: WPP Media
The economy might not be great, but advertising is still growing like gangbusters.Total global ad revenue (excluding political advertising) is projected to increase 8.8% in 2025 to $1.14 trillion and is projected to grow another 7.1% in 2026, according to a new forecast from WPP Media. (In North America, total…
Coworking with Darcy Kurtz
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Darcy Kurtz is CMO of WP Engine, a webhosting company, where she leads corporate marketing, product marketing, revenue marketing, and marketing operations. She has held key marketing and revenue roles at…
It’s Time to Save Silicon Valley From Itself
Alex Komoroske has always been at odds with Big Tech’s darker side. Though he cut his product-management teeth at Google and Stripe, he was never comfortable with the industry’s increasing prioritization of profits over people. Once during his time at Google, he extolled the societal benefits of a project only…
How MotoGP plans to rev up US motorcycle racing fandom in 2026
Is Formula 1 fueling fandom for all kinds of motorsports in the US?For MotoGP, the motorcycle racing series that’s primarily popular in European countries like Spain, Italy, and France, the appetite for racing stateside seems to extend to vehicles on two wheels. Fandom has been on the rise, up 37%…
Anthropic’s Daniela Amodei Believes the Market Will Reward Safe AI
The Trump administration may think regulation is crippling the AI industry, but one of the industry’s biggest players doesn’t agree.At WIRED’s Big Interview event on Thursday, Anthropic president and cofounder Daniela Amodei told WIRED editor at large Steven Levy that even though Trump’s AI and crypto czar, David Sacks, may…
‘Search is everywhere’: How JBL is retooling its search efforts for AI
Gaining “algorithmic trust” is top of mind for many marketers, especially as shoppers turn to AI for assistance in their search for the perfect gift or deal this holiday season. But gaining said trust can be harder than it might seem—and some brands are seeking outside help.Audio brand JBL has…
Netflix buys Warner Bros. Discovery in deal valued at $83 billion
Netflix acquiring one of its foremost entertainment rivals? Stranger things have happened.The largest subscription streaming service in the world is set to acquire Warner Bros. Discovery’s film and TV studio, streaming business (including HBO Max), and HBO, in a deal valued at $82.7 billion, it announced Friday morning.The deal, which…
Ruby Is Not a Serious Programming Language
My little theory is that the concept of “imprinting” in psychology can just as easily be applied to programming: Much as a baby goose decides that the first moving life-form it encounters is its parent, embryonic programmers form ineradicable attachments to the patterns and quiddities of their first formative language.For…
Spotify Wrapped is for advertisers, too
If there’s one thing that’s a sure bet at the end of the year, it’s the promise of being read for filth by Spotify Wrapped—and that’s not just true for listeners, but the app’s advertisers, too.This week, the audio streamer released its annual user data year-in-review alongside a version for…
The Rare Earth Metal Driving Tensions Between the US and China
The alarm hasn't yet reached the general public, but tension is beginning to build in the corridors of the aerospace industry, in microchip laboratories, and in government offices. For months, an element almost invisible to the world—yttrium—has become the silent center of a new global dispute. Supplies are thinning, prices…
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What’s happening with social media bans?
As talk of social media platform bans mount for various reasons, social media marketers may…
Flock Uses Overseas Gig Workers to Build Its Surveillance AI
Flock, the automatic license plate reader and AI-powered camera company, uses overseas workers from Upwork…
Why Cinemark is testing an industry-first brand campaign
A film buff could probably rattle off their favorite movie trailers without much effort—but could…
Blended and branded: The business behind Erewhon smoothie collabs
If there’s one thing Erewhon is known for, it’s a spendy smoothie.The California-based gourmet grocery…
Sam Bankman-Fried Goes on the Offensive
“It’s a PR campaign, obviously,” claims Joshua Naftalis, a former prosecutor, now a partner at…