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Pinterest Users Are Tired of All the AI Slop
For five years, Caitlyn Jones has used Pinterest on a weekly basis to find recipes for her son. In September, Jones spotted a creamy chicken and broccoli slow-cooker recipe, sprinkled with golden cheddar and a pop of parsley. She quickly looked at the ingredients and added them to her grocery list. But just as she was about to start cooking,…
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How Elon Musk Won His No Good, Very Bad Year
What a weird time to be Elon Musk.This year opened with the businessman turned political operator throwing what appeared, to Nazis at least, to be a Sieg heil.This spring, activists frequently congregated outside the showrooms…
NBCU plans expanded ad offerings ahead of ‘legendary’ winter sports lineup
While it’s hard to top NBCUniversal ad sales chief Mark Marshall’s pink-sequined entrance onstage at the company’s May upfronts presentation, the media giant is looking to give its advertising options some additional sparkle heading into…
WIRED Roundup: The 5 Tech and Politics Trends That Shaped 2025
Zoë Schiffer: Yeah, that was another executive order that came out. I think it was literally titled something around eliminating data silos. Another thing that on its surface sounds good: data silos, inefficient, sounds bad,…
Simple sampling and being OK with haters: CMOs on 2025’s most overlooked marketing strategies
It’s safe to say that AI got plenty of hype in and out of the advertising industry this year—but there were plenty of other marketing tactics that didn’t get nearly as much attention.Marketing Brew talked…
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Terrifying New Photos Emerge From the Jeffrey Epstein Estate
A New York Times spokesperson told WIRED in a statement that Brooks “regularly attends events to speak with noted and…
What happens when the ragebait marketing machine runs its course?
Brands try to reflect culture, and in 2025, culture was prone to getting riled up. Don’t believe it? Just look…
OpenAI Rolls Back ChatGPT’s Model Router System for Most Users
OpenAI has quietly reversed a major change to how hundreds of millions of people use ChatGPT.On a low-profile blog that…
TikTok signs deal to spin off US operations
A few days after the latest TikTok ban extension deadline passed, it seems we may finally have an answer to…
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Coworking with Irina Katsnelson
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Irina Katsnelson is the SVP of enterprise sales at the ad-tech company Nexxen, where she is focused on growing adoption of the company’s demand-side platform (DSP). She’s previously worked at companies…
Why SpaceX Is Finally Gearing Up to Go Public
SpaceX is planning to raise tens of billions of dollars through an initial public offering next year, multiple outlets have reported, and Ars can confirm. This represents a major change in thinking from the world’s leading space company and its founder, Elon Musk.The Wall Street Journal and The Information first…
Our favorite (and least favorite) brand collaborations of 2025
Marketing may not be a math-heavy field, but there sure are a lot of Xs.From Chili’s x Tecovas to Wicked: For Good x just about any brand you can think of, 2025 was filled to the brim with collabs. It’s no secret that marketers love a crossover moment, but do…
OpenAI’s Chief Communications Officer Is Leaving the Company
OpenAI’s chief communications officer, Hannah Wong, announced internally on Monday that she is leaving the company in January, WIRED has learned. In a statement to WIRED, OpenAI spokesperson Kayla Wood confirmed the departure.“Hannah has played a defining role in shaping how people understand OpenAI and the work we do,” said…
‘Something super bingeable’: why Maybelline released a holiday microdrama
Lacey Chabert is harboring a Christmastime secret—and this time, it’s not that the actress is dating a snowman-turned-hot-man, a lá her role in the holiday rom-com Hot Frosty. But if your interest is piqued, you’ll need to watch five short, dramatic episodes to find out what it is.For Maybelline’s holiday…
Carnival Cruise Line leans on Nick Offerman to pitch real-world fun
Want a respite from the constant scrolling and nonstop notifications? Looking for some good, old-fashioned fun? Go on a cruise—specifically a Carnival cruise.That’s the message of Carnival Cruise Line’s latest campaign from TBWAChiatDay NY. The campaign, which stars Nick Offerman, leans into the actor’s tough-yet-genial persona to showcase how fun…
Crypto Magnate Do Kwon Sentenced to 15 Years in Prison
South Korean crypto entrepreneur and prosecuted fraudster Do Kwon was sentenced to 15 years in prison by a US federal judge in the Southern District of New York on Thursday.Kwon cut a solemn figure as he was escorted into the courtroom by US Marshals, his head bowed, his cheeks sunken…
Why Sun Cruiser tapped its first athlete partner during her offseason
Nothing says “offseason” quite like cracking open a cold drink. That’s why, for its first athlete partnership, vodka iced tea brand Sun Cruiser chose to work with a player who’s not currently on the court.The brand, which was introduced by owner Boston Beer Company last year, tapped Indiana Fever guard…
Operation Bluebird Wants to Bring ‘Twitter’ Back to Life
A Virginia startup calling itself Operation Bluebird announced this week that it has filed a formal petition with the US Patent and Trademark Office, asking the federal agency to cancel X Corporation’s trademarks of the words “Twitter” and “tweet” since X has allegedly abandoned them.“The TWITTER and TWEET brands have…
This holiday season, more brands are mixing affiliate arrangements into their creator deals
Rockin’ around the Linktree, or so it goes.Whether it’s a creator rounding up the best Black Friday sales or sharing a gift guide on what to buy for friends and family, the holidays have become ripe for affiliate content across social platforms. This November, affiliate holiday content was 17% higher…
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Trump Signs Executive Order That Threatens to Punish States for Passing AI Laws
President Donald Trump signed a highly anticipated executive order on Thursday that sets in motion…
The social marketing trends that took over our feeds in 2025
2025: the year when TikTok was banned for approximately one (1) day in January before…
As Omnicom subsumes IPG, a new, stratified reality for Madison Avenue emerges
The makeover of Madison Avenue continues apace.In case you somehow missed it: Omnicom’s deal to…
Here’s What You Should Know About Launching an AI Startup
Julie Bornstein thought it would be a cinch to implement her idea for an AI…
Amid marketing’s AI obsession, some consumers are ‘excited for reality’
The current cultural obsession with all things AI may have caused a boomerang effect—a true…