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5 AI Models Tried to Scam Me. Some of Them Were Scary Good
I recently witnessed how scary-good artificial intelligence is getting at the human side of computer hacking, when the following message popped up on my laptop screen:Hi Will,I’ve been following your AI Lab newsletter and really appreciate your insights on open-source AI and agent-based learning—especially your recent piece on emergent behaviors in multi-agent systems.I’m working on a collaborative project inspired by…
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Advertisers are optimistic about Netflix’s dynamic ad options
World Cup season hasn’t started yet, but Netflix is already looking ahead to 2027. The streamer is offering advertisers the option to buy dynamically inserted ads during its broadcast of the Women’s World Cup next…
Ad spend on YouTube, Google Search, Amazon Sponsored Products is growing: report
Meta’s push into vertical video continues to seem like it’s paying off. Reels now account for a third of all Instagram ad impressions, although the push has driven down pricing growth on the platform, according…
Nobody Knows How to File Taxes on Prediction Market Wins
How do you file taxes on prediction market profits? It seems like the type of straightforward question any halfway decent bookkeeper should be able to answer. Right now, though, it’s a conundrum for tax experts…
How marketers are making experiences worth clipping
You might not watch an entire 72-hour live stream. But you might watch clips of it.That’s something TBWAChiatDay Chicago’s Skittles team understood when planning a content strategy around a recent effort involving the “Skittles Gaming…
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Meta’s AI push has made its way into ad creative. Not all marketers are happy about it
Something was off.Last summer, the clothing brand Snag Tights began noticing some AI-generated tweaks to its Meta ad creative, Brie…
Allbirds Is Pivoting to AI Compute. Sure, Why Not
On April 7, Allbirds sent out a press release celebrating its new “canvas cruiser” collection and a partnership with Pantone,…
Sydney Sweeney is back for another American Eagle campaign
Syd’s back, tell a friend.On Wednesday, American Eagle unveiled its newest Sydney Sweeney campaign, continuing a top-dollar partnership from last…
China Is Cracking Down on Scams. Just Not the Ones Hitting Americans
Governments around the world have been struggling to address the rise of industrial-scale scamming operations based in countries like Laos,…
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How Gen Alpha is changing the in-store experience
For years, malls have been on the verge of death. Could online fatigue change that?Older generations grew up watching many facets of life shift from IRL to online, including shopping. But as younger generations search for places outside of home and school to hang out and watch as creators encourage…
The 70-Person AI Image Startup Taking on Silicon Valley’s Giants
Standing inside the HumanX conference in San Francisco’s Moscone Center, it’s hard not to feel like you’re at the center of the AI universe. Technology leaders swarm the building, and the headquarters of OpenAI and Anthropic are just down the block. But a 70-person startup headquartered 5,000 miles away in…
What’s up with those Museum of Sex bus ads?
If you’ve walked down any street in New York City recently, chances are high that you’ve seen an MTA bus and, with it, an ad for the Museum of Sex.Across the city, more than 3,000 buses are running with the museum’s logo plastered across the front, which has led to…
The US Army Is Building Its Own Chatbot for Combat
The US Army is developing AI models trained on data from real missions, with the goal of deploying a chatbot specifically for soldiers.“We have all of these lessons learned from missions like the Ukraine-Russia War and Operation Epic Fury,” says Alex Miller, the Army’s chief technology officer, in an interview…
How New York City FC got its pigeon mascot
On a Sunday in late March, MLS fans packed into Yankee Stadium—the temporary home of New York City FC—to watch Thiago Martins, Aiden O’Neill, and the rest of the home team take on Inter Miami FC and Leo Messi.Before the players took the pitch, though, all eyes were on the…
This Startup Wants You to Pay Up to Talk With AI Versions of Human Experts
The company isn’t exactly breaking new ground. The idea of a chatbot standing in for a human is fairly common. As is the idea of cashing in on it. For instance, Manhattan psychologist Becky Kennedy has built a parenting advice business that features a chatbot named Gigi trained on her…
Axe asks soccer fans to go out on a limb for World Cup tickets
What would you do for a pair of World Cup tickets? Put on a ridiculous outfit and ask someone out on a date, the marketing team at Axe is hoping.The men’s grooming brand, owned by FIFA sponsor Unilever, is activating against the tournament with a campaign encouraging soccer fans to…
Mondelēz taps soccer stars to get people snacking during World Cup
Sports and snacks go hand in hand, and Mondelēz International has a wealth of experience with both. For the World Cup this summer, the food and beverage giant is leveraging its portfolio of products and its athlete partners to get people snacking.Sports fans are no stranger to Mondelēz snacks: It…
Robotaxi Outage in China Leaves Passengers Stranded on Highways
An unknown technical problem caused a number of robotaxis owned by the Chinese tech giant Baidu to freeze on Tuesday in the middle of traffic, trapping some passengers in the vehicles for more than an hour.In Wuhan, a city in central China where Baidu has deployed hundreds of its Apollo…
Merrell’s pitch to non-outdoorsy consumers: Go outside instead
Touching grass is good for you, and it’s actually not that hard. At least, not according to Merrell.The 45-year-old hiking footwear brand, which is owned by Wolverine Worldwide, recently debuted a spot titled “It Starts Outside” as part of a new brand platform encouraging exploration of the world outside. The…
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Duolingo’s Luis von Ahn Wants to Delete the Blockchain
Luis von Ahn could have retired to a beach somewhere years ago. Best known as…
Meet the newest ‘Running Point’ character: Jake from State Farm
Like a good neighbor, State Farm is there—“there” being the Netflix show Running Point.Today, the…
California Suspends Enforcement of Law Requiring VCs to Report Diversity Data
Under a new state regulation, venture capital firms operating in California were supposed to submit…
All things creator marketing with Tiffany Rivers
Tiffany Rivers is VP of emerging media and influencer marketing at Media Cause. She’s set…
Iran Threatens to Start Attacking Major US Tech Firms on April 1
Iran’s Islamic Revolutionary Guard Corps warned Tuesday that it plans to begin attacking more than…