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Blended and branded: The business behind Erewhon smoothie collabs
If there’s one thing Erewhon is known for, it’s a spendy smoothie.The California-based gourmet grocery store’s drink collabs began in 2021 with influencers like Christina Najjar, who is known online as Tinx, and Marianna Hewitt, co-founder of skin-care brand Summer Fridays. But it was Hailey Bieber who really kickstarted Erewhon’s celeb smoothie craze with a co-branded Strawberry Glaze Skin Smoothie…
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Europe Is Bending the Knee to the US on Tech Policy
Almost everything is on hiatus. The EU AI Act, Digital Services Act, and Digital Markets Act are all at risk. The European Commission is preparing to end the year with virtually no movement on its…
Exclusive: Google and McLaren extend partnership deal
Google is extending its partnership with the McLaren Formula 1 Team, execs from the companies shared exclusively with Marketing Brew.The announcement comes the day before the start of the Las Vegas Grand Prix weekend, where…
There Is Only One AI Company. Welcome to the Blob
It all began, as many things do, with Elon Musk. In the early 2010s he realized that AI was on a track to become perhaps the most powerful technology of all time. But he had…
Jim Beam is taking its American roots to global fans with sports sponsorships
It’s hard to overstate the role of leagues like the NFL and NBA in American culture, but a few other sports have been giving them a run for their money: Soccer is on the rise,…
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This Home Robot Clears Tables and Loads the Dishwasher All by Itself
Memo may not be the world’s fastest barista, but it is impressive—for a robot.I recently watched as Memo, a new…
The most marketable college athletes in winter sports: report
It’s not really peak college basketball season until March, but winter is coming, and marketers might be thinking about their…
‘Odd Lots’ Cohost Joe Weisenthal Has Predictions About How the AI Bubble Will Burst
If you read any of WIRED’s recent AI edition, you know that lots of people are spending lots of time…
How ‘Barbie’ ushered in the era of the brand movie
It took more than 10 years to bring Mattel’s fashion doll brand Barbie to the big screen, but boy, was…
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A $100 Million AI Super PAC Targeted New York Democrat Alex Bores. He Thinks It Backfired
It turns out that when an AI-friendly super PAC with $100 million in backing from Silicon Valley bigwigs identifies you as its first target, it ends up generating a lot of attention.“I want to thank for their partnership in raising up the issue of how we regulate an incredibly powerful…
Why CarMax is switching up its messaging but sticking with sports
In the basketball marketing world, CarMax is something of a fixture. It’s been an official sponsor of the NBA and WNBA for half a decade, and has for years used superstars from both leagues, like Stephen Curry and Sue Bird, in its ads, some of which have gone viral.In the…
Coworking with Sierra Ripoly
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Sierra Ripoly is the head of integrated communication at Flamingo, a body-care brand. She has also worked in marketing and social media strategy at brands including Danessa Myricks Beauty, Ring Concierge,…
Inside a Wild Bitcoin Heist: Five-Star Hotels, Cash-Stuffed Envelopes, and Vanishing Funds
As Kent Halliburton stood in a bathroom at the Rosewood Hotel in central Amsterdam, thousands of miles from home, running his fingers through an envelope filled with €10,000 in crisp banknotes, he started to wonder what he had gotten himself into.Halliburton is the cofounder and CEO of Sazmining, a company…
Netflix House invites fans to come in—and hopefully come back
Wanna come over and Netflix and chill? And also do a VR experience and solve an escape room and play mini-golf?That’s the question Netflix executives are hoping consumers will say yes to. Netflix House, the first of three planned immersive complexes based on its popular IP, opened its first set…
Inside the Multimillion-Dollar Plan to Make Mobile Voting Happen
Joe Kiniry, a security expert specializing in elections, was attending an annual conference on voting technology in Washington, DC, when a woman approached him with an unusual offer. She said she represented a wealthy client interested in funding voting systems that would encourage bigger turnouts. Did he have any ideas?…
ESPN plans more NBA, NFL alt casts as it looks for more ways to innovate sports viewing
At the ESPN Edge Innovation Conference in New York last week, Disney unveiled a holiday surprise.Dunk the Halls, a holiday-themed animated NBA game alt cast that first premiered last year , will be returning this year on Christmas Day. Last year’s alt cast, which featured a game between the New…
OpenAI’s Fidji Simo Plans to Make ChatGPT Way More Useful—and Have You Pay For It
In case OpenAI’s structure couldn’t get any weirder—a nonprofit in charge of a for-profit that’s become a public benefit corporation—it now has two CEOs. There’s Sam Altman, chief executive of the whole company, who manages research and compute. And as of this summer, there’s Fidji Simo, the former CEO of…
The secret sauce behind Taco Bell’s sustained social engagement
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to move brands forward—making work that works.This story is the latest in a series exploring how…
Coworking with Justine Melman
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Justine Melman is CMO at Optimum Retailing, a retail management software company. She has held senior leadership roles at brands including BMO, Clearco, Postmedia, and Flybits.What’s your favorite project you’ve worked…
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Apple Pulls China’s Top Gay Dating Apps After Government Order
Apple has removed two of the most popular gay dating apps in China from the…
Bot activity amplified unproven link between autism and Tylenol on X: report
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their…
The Former Staffer Calling Out OpenAI’s Erotica Claims
When the history of AI is written, Steven Adler may just end up being its…
Why fan edits are movie marketing magic
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their…
OpenAI’s Open-Weight Models Are Coming to the US Military
When OpenAI unveiled its first open-weight models in years this August, it wasn’t just tech…