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How sportsbooks plan to turn bracket-mania into long-term betting interest
Nothing says March Madness like a bracket—the image is quite literally part of the official NCAA logo for the tournament.But with bracket busts all but inevitable, participation usually free, and picks just as likely made based on favorite mascots as team records, the event exists somewhat on the periphery of the sports-betting world.Still, some traditional sportsbooks see March Madness as…
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OpenClaw Agents Can Be Guilt-Tripped Into Self-Sabotage
Last month, researchers at Northeastern University invited a bunch of OpenClaw agents to join their lab. The result? Complete chaos.The viral AI assistant has been widely heralded as a transformative technology—as well as a potential…
NewFronts leaned into CTV performance offerings this year
While performance marketing is being souped up with generative AI, it’s suffering from a lack of robust measurement of CTV marketing spend, which only continues to grow.That can make proving performance marketing’s worth a challenge.…
At Palantir’s Developer Conference, AI Is Built to Win Wars
It’s a chilly March morning in the undisclosed mid-Atlantic hotel hosting Palantir’s developer conference. The defense contractors, military officers, and corporate executives in attendance are unprepared for the weather; they’d assumed the previous day’s mid-70s…
How Ancestry is using America’s 250th birthday as a ‘backdrop’ to tell lesser-known stories
American history is rife with stories of important figures. Some of those stories are legends, told so many times that it’s impossible to hear a historical figure’s name without thinking of a tale that goes…
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Yann LeCun Raises $1 Billion to Build AI That Understands the Physical World
Advanced Machine Intelligence (AMI), a new Paris-based startup cofounded by Meta’s former chief AI scientist Yann LeCun, announced Monday it…
Is creator TV the next era of television?
TV has transformed before our eyes: A medium that was first dominated by networks and then cable companies has fast…
Iran Warns US Tech Firms Could Become Targets as War Expands
Major US technology companies have been named as potential targets as the war between Iran, Israel, and the United States…
Want your brand to stand out? Consider breaking a world record
It’s generally frowned upon to create ad campaigns or fudge campaign numbers with the primary purpose of winning industry awards.…
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Palantir Demos Show How the Military Could Use AI Chatbots to Generate War Plans
When the user asks “What enemy military unit is in the region?” the AIP Assistant guesses that it’s “likely an armor attack battalion based on the pattern of the equipment.” This prompts the analyst to request a MQ-9 Reaper drone to survey the scene. They then ask the AIP Assistant…
‘The tide has turned’: Why the era of the Madison Avenue holding company is on its way out
Is it time to ring the death knell for the holding company model?It’d be easy to think so. Last month, as WPP revealed restructuring plans, CEO Cindy Rose stated that WPP was “no longer a holding company.” Instead, WPP will be a single operating company with four divisions: WPP Media,…
China’s OpenClaw Boom Is a Gold Rush for AI Companies
George Zhang thought OpenClaw could make him rich, even though he didn’t really understand how the viral AI agent software worked. But he saw a video of a Chinese social media influencer demonstrating how it could be deployed to manage stock portfolios and make investment decisions autonomously. Zhang, who works…
Why Hyundai locked up a jersey sponsorship with Boston Legacy FC early
Boston sports fandom is legendary, but it’s been almost a decade since women’s soccer fans in the city had a hometown team to root for.With a record-setting crowd of more than 30,000 at its debut game last weekend, it’s safe to say that fans are excited to welcome Boston Legacy…
Google Is Not Ruling Out Ads in Gemini
Second is advertiser tools. If you’re a small business, you’re not thinking about all the queries people are going to type in. AI is great at figuring out which keywords to use, what’s the optimal creative, and generating all of that.The third piece is the most nascent: ads in new…
NWSL kicks off 14th season with new marketing strategy
The NWSL season kicked off on Friday with two new teams and a new approach to marketing.The league’s fourth annual marketing campaign, “Imagine Missing This,” will be targeted more narrowly than campaigns from previous years, though it’s still geared toward top-of-funnel goals like awareness and brand building as the NWSL…
Nvidia Will Spend $26 Billion to Build Open-Weight AI Models, Filings Show
Nvidia will spend $26 billion over the next five years to build open source artificial intelligence models, according to a 2025 financial filing. Executives confirmed the news, which has not been previously reported, in interviews with WIRED.The sizable investment could see Nvidia evolve from a chipmaker with an impressive software…
Creators were all over SXSW. What does that mean for the industry?
The line between creators and traditional Hollywood is so blurry these days that even those with perfect vision are squinting.At SXSW this year, creator chat wasn’t hard to come by. Whether it was at the Creator Academy activation hosted by Sam’s Club (a major sponsor of the festival), on a…
The Iran War Is Throwing Global Shipping Into Chaos
After years of chaos in the global supply chain, Ryan Petersen, CEO of the logistics company Flexport, felt 2026 might offer some modicum of order. The pandemic was firmly in the rearview mirror. Red Sea shipping channels—which had been closed due to the Gaza crisis—were finally opening. The Supreme Court…
After a tax credit shakeup, clean energy marketing strategies are pivoting
When it comes to successful marketing, nothing closes a sale like a good discount. And over the last few years, the clean energy industry boomed thanks to discounts—or rather, tax credits—that the government offered to those who invested in and produced green power.But the One Big Beautiful Bill Act’s passage…
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In a tougher market, the auto industry may need to change EV marketing messages
Actors Timothée Chalamet and Larsen Thompson are stranded on the side of a highway with…
The War on Iran Puts Global Chip Supplies and AI Expansion at Risk
South Korean officials have warned that the US-Israel war with Iran could hit the global…
How Togethxr helped change women’s sports in its first five years
Everyone knows the “Everyone Watches Women’s Sports” T-shirt.The original was introduced by media and e-commerce…
Apple Blocks US Users From Downloading ByteDance’s Chinese Apps
“Pursuant to the Protecting Americans from Foreign Adversary Controlled Applications Act, apps developed by ByteDance…
An AI avatar of Andy Cohen will start name-dropping brands on Peacock this summer
If your TikTok feed isn’t inundated with videos of Rob Rausch from the Traitors finale…