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So Long, GPT-5. Hello, Qwen
On a drizzly and windswept afternoon this summer, I visited the headquarters of Rokid, a startup developing smart glasses in Hangzhou, China. As I chatted with engineers, their words were swiftly translated from Mandarin to English, and then transcribed onto a tiny translucent screen just above my right eye using one of the company’s new prototype devices.Rokid’s high-tech spectacles use…
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In Cryptoland, Memecoin Fever Gives Way to a Stablecoin Boom
When US president Donald Trump launched his own meme cryptocurrency on January 17, days before his return to the White House, I was halfway up a Swiss alp, attending a crypto conference in the town…
Why Oakley is betting on girls’ flag football
Oakley has been a recognizable brand in the football world since the ’90s, when former NFL players like Mel Gray and Warrick Dunn wore Oakley sunglasses under their helmets before visors were common.A few decades…
Apple’s App Course Runs $20,000 a Student. Is It Really Worth It?
Two years ago, Lizmary Fernandez took a detour from studying to be an immigration attorney to join a free Apple course for making iPhone apps. The Apple Developer Academy in Detroit launched as part of…
Behind the scenes of Bush’s college football bowl…of beans
It’s College Football Playoff season, and the postseason bowl games have become a platform for some of the zaniest marketing moments in recent memory. We’re looking at you, Pop-Tarts mascot sacrifice and Cheez-It wedding.This month,…
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WIRED Roundup: The 5 Tech and Politics Trends That Shaped 2025
Zoë Schiffer: Yeah, that was another executive order that came out. I think it was literally titled something around eliminating…
Simple sampling and being OK with haters: CMOs on 2025’s most overlooked marketing strategies
It’s safe to say that AI got plenty of hype in and out of the advertising industry this year—but there…
Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing…
AMD CEO Lisa Su Says Concerns About an AI Bubble Are Overblown
Earlier this year, WIRED said that AMD CEO Lisa Su was “out for Nvidia’s blood.” The American chipmaker is still…
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Chasing trends and AI as a strategy: CMOs on 2025’s most overhyped marketing trends
A trend is exciting—until everyone and their mother jumps on it, at which point it just feels overdone. That sentiment is true whether it’s happening on TikTok or in the marketing industry at large.As 2025 comes to a close, we asked CMOs and other top marketers from brands like Chili’s,…
6 Scary Predictions for AI in 2026
When OpenAI declared a “code red” this month to refocus its teams on competing with Google, I couldn’t help but think back to December three years ago when the companies’ roles were reversed. Google was the one blasting the sirens to catch up to OpenAI. What followed the next month,…
Coworking with Keisha Taylor Starr
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Keisha Taylor Starr is CMO of The E.W. Scripps Company and GM of Scripps Networks. She’s also held high-level marketing roles at media companies including Recount Media, Turner Broadcasting, and CNN.How…
Terrifying New Photos Emerge From the Jeffrey Epstein Estate
A New York Times spokesperson told WIRED in a statement that Brooks “regularly attends events to speak with noted and important business leaders to inform his columns” and that Brooks had no contact with Epstein before or after attending the 2011 dinner where the photo was taken.A representative for the…
What happens when the ragebait marketing machine runs its course?
Brands try to reflect culture, and in 2025, culture was prone to getting riled up. Don’t believe it? Just look at Oxford University Press’s word of the year. That’s right. It’s “ragebait.”Throughout the year, brands like American Eagle, Skims, e.l.f., Dunkin’, Swatch, and The Ordinary, to name a few, made…
OpenAI Rolls Back ChatGPT’s Model Router System for Most Users
OpenAI has quietly reversed a major change to how hundreds of millions of people use ChatGPT.On a low-profile blog that tracks product changes, the company said that it rolled back ChatGPT’s model router—an automated system that sends complicated user questions to more advanced “reasoning” models—for users on its Free and…
TikTok signs deal to spin off US operations
A few days after the latest TikTok ban extension deadline passed, it seems we may finally have an answer to whether the sale is, in fact, going through.According to multiple reports, TikTok CEO Shou Zi Chew informed employees on Thursday in a memo that as of next month, the company’s…
Coworking with Irina Katsnelson
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Irina Katsnelson is the SVP of enterprise sales at the ad-tech company Nexxen, where she is focused on growing adoption of the company’s demand-side platform (DSP). She’s previously worked at companies…
Why SpaceX Is Finally Gearing Up to Go Public
SpaceX is planning to raise tens of billions of dollars through an initial public offering next year, multiple outlets have reported, and Ars can confirm. This represents a major change in thinking from the world’s leading space company and its founder, Elon Musk.The Wall Street Journal and The Information first…
Our favorite (and least favorite) brand collaborations of 2025
Marketing may not be a math-heavy field, but there sure are a lot of Xs.From Chili’s x Tecovas to Wicked: For Good x just about any brand you can think of, 2025 was filled to the brim with collabs. It’s no secret that marketers love a crossover moment, but do…
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OpenAI’s Chief Communications Officer Is Leaving the Company
OpenAI’s chief communications officer, Hannah Wong, announced internally on Monday that she is leaving the…
‘Something super bingeable’: why Maybelline released a holiday microdrama
Lacey Chabert is harboring a Christmastime secret—and this time, it’s not that the actress is…
Carnival Cruise Line leans on Nick Offerman to pitch real-world fun
Want a respite from the constant scrolling and nonstop notifications? Looking for some good, old-fashioned…
Crypto Magnate Do Kwon Sentenced to 15 Years in Prison
South Korean crypto entrepreneur and prosecuted fraudster Do Kwon was sentenced to 15 years in…
Why Sun Cruiser tapped its first athlete partner during her offseason
Nothing says “offseason” quite like cracking open a cold drink. That’s why, for its first…