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In a tougher market, the auto industry may need to change EV marketing messages
Actors Timothée Chalamet and Larsen Thompson are stranded on the side of a highway with a broken-down motorcycle in EV startup Lucid’s 2025 “Driven” ad campaign.They sneak into a nearby warehouse and abscond with Lucid’s Gravity SUV in the action movie-style commercial that highlights the vehicle’s performance, technology, and range.“Holy sh—!,” Thompson exclaims as Chalamet leads them on a high-speed…
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Apple Blocks US Users From Downloading ByteDance’s Chinese Apps
“Pursuant to the Protecting Americans from Foreign Adversary Controlled Applications Act, apps developed by ByteDance Ltd. and its subsidiaries—including TikTok, CapCut, Lemon8, and others—will no longer be available for download or updates on the App…
An AI avatar of Andy Cohen will start name-dropping brands on Peacock this summer
If your TikTok feed isn’t inundated with videos of Rob Rausch from the Traitors finale last month, there will soon be another place to see America’s favorite snake-catching overalls-wearer.Beginning this summer, Peacock is rolling out…
Missile Attacks Are Overwhelming the Gulf. Delivery Drivers Are Still on the Roads
Uber’s delivery service, which is not operational in the region but reflects common payment schemes, pays for every pickup and drop-off as well as a per-mile rate, along with any tips given by customers. In…
Why Coca-Cola made March Madness a moment for BodyArmor
Powerade has been a sponsor of the NCAA for nearly every year since 2010. This year, though, that sponsorship, including the designation as the official sports drink of March Madness, is going to a sister…
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ESPN never had one official brand identity—until now
Everyone knows the ESPN logo: Bright red color, slightly angled uppercase letters, and a horizontal line cutting through the middle.But…
Wall Street Has AI Psychosis
Before last week the name Alap Shah didn’t ring a bell for many people. The 45-year-old financial analyst and tech…
How marketers are using AI beyond buzzwords
It’s no secret that brands have grown their investment in AI and are now experimenting with agentic use cases. At…
Why a pet food company went all-in on the Olympics and Paralympics
Athletes are known for being meticulous about their health, whether that’s counting calories, tracking macros, or skipping spirits. Some are…
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A Former Top Trump Official Is Going After Prediction Markets
Mick Mulvaney wants to be clear: He really likes gambling. “You're talking to the only former member of Congress who's won a poker tournament in Las Vegas,” he tells WIRED. When he was representing South Carolina in the US House of Representatives, he pushed for the state to allow sports…
How the NHL plans keep Olympic fans hooked through the Stanley Cup
It’s been one heck of a year for hockey fandom. Whether it’s longtime NHL fans, anyone glued to games during Team USA’s dual gold medal run during the Olympics, or Heated Rivalry die-hards, the sport seems to have suddenly become part of everyone’s daily conversations.The NHL wants to seize the…
Iranian Ayatollah Khamenei’s Death Sparks Revolt Among Kalshi Customers
In the lead-up to the United States and Israel’s attack on Iran, prediction markets saw a frenzy of activity tied to the conflict. Speculators rushed to guess when the first missile strikes would begin and who might be impacted, placing trades worth hundreds of millions of dollars in total. There…
NPR’s new brand campaign wants you to ask questions
Everyone has questions. Few get to spend their days seeking answers.That’s where National Public Radio comes in: The nonprofit news organization has answers people want.At least, that’s the conceit for NPR’s new brand campaign, “For your right to be curious,” by Mischief @ No Fixed Address. In the campaign, NPR’s…
The Data Centers Have Arrived at the Edge of the Arctic Circle
On the bank of the river that runs through the Swedish town of Borlänge, construction is underway on a sprawling new data center. The site previously housed a paper mill. When the developer, EcoDataCenter, broke ground in September, its CEO Peter Michelson declared, “The facility once produced paper, the raw…
Is ‘Bridgerton’ set to become the next ‘Stranger Things’?
This social season’s most swoon-worthy pairing? My dear reader, it simply must be Bridgerton and its roster of brand collaborations.Late last month, the hit Netflix and Shondaland-produced show dropped the second half of Season 4’s episodes, finishing the tale of Benedict Bridgerton’s journey to finding love with housemaid-turned-Cinderella Sophie Baek.…
Can humans and robots coexist in harmony? TD Bank thinks so
Sometimes 2026 feels like a dystopian nightmare. When tech leaders make remarks comparing the energy it takes to “train” a human compared to LLMs and Amazon reportedly has plans to use robots over 600,000 human hires, it’s hard not to feel like that nightmare is a reality.But the reality isn’t…
Trump Imposes New Tariffs to Sidestep Supreme Court Ruling
President Trump is adding a new 10 percent tariff on nearly all imports to the United States, following a Supreme Court ruling that overturned most of the levies imposed by the US government last year.In an executive order signed Friday evening, Trump outlined a few exceptions, including imports of critical…
Marketing around the cost-of-living crisis? Maybe think again
There’s no question that the cost of living is on the rise, and many consumers have felt it most acutely at the grocery store.As people have struggled to keep up with the costs of food, which according to the consumer price index is predicted to increase 3% this year, some…
Why Sierra the Supercomputer Had to Die
Supercomputers can be measured in several ways, but the vital statistic is their ability to perform floating-point operations per second, or flops. Flopping as fast as possible is what makes you successful. At her peak, Sierra could hit 94.64 petaflops—94.64 quadrillion floating-point operations—per second. El Capitan, at 1.809 exaflops, is…
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How Good Good Golf is carving out its place in golf history
For much of its recent history, golf has had a reputation for being somewhat of…
Kalshi Suspended a California Politician and a YouTuber for Insider Trading
A former candidate in the 2026 race for governor of California and a popular YouTuber…
David Protein isn’t afraid to defy category norms
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars…
AI Safety Meets the War Machine
When Anthropic last year became the first major AI company cleared by the US government…
Paramount set to acquire WBD after Netflix pulls out
That’s all, folks?It appears that Paramount Skydance is poised to acquire Warner Bros. Discovery, a…