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Terrifying New Photos Emerge From the Jeffrey Epstein Estate
A New York Times spokesperson told WIRED in a statement that Brooks “regularly attends events to speak with noted and important business leaders to inform his columns” and that Brooks had no contact with Epstein before or after attending the 2011 dinner where the photo was taken.A representative for the Gates Foundation did not immediately respond to a request for…
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TikTok signs deal to spin off US operations
A few days after the latest TikTok ban extension deadline passed, it seems we may finally have an answer to whether the sale is, in fact, going through.According to multiple reports, TikTok CEO Shou Zi…
Coworking with Irina Katsnelson
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Irina Katsnelson is the SVP of enterprise sales at the ad-tech company Nexxen, where she is…
Why SpaceX Is Finally Gearing Up to Go Public
SpaceX is planning to raise tens of billions of dollars through an initial public offering next year, multiple outlets have reported, and Ars can confirm. This represents a major change in thinking from the world’s…
Our favorite (and least favorite) brand collaborations of 2025
Marketing may not be a math-heavy field, but there sure are a lot of Xs.From Chili’s x Tecovas to Wicked: For Good x just about any brand you can think of, 2025 was filled to…
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Operation Bluebird Wants to Bring ‘Twitter’ Back to Life
A Virginia startup calling itself Operation Bluebird announced this week that it has filed a formal petition with the US…
This holiday season, more brands are mixing affiliate arrangements into their creator deals
Rockin’ around the Linktree, or so it goes.Whether it’s a creator rounding up the best Black Friday sales or sharing…
Trump Signs Executive Order That Threatens to Punish States for Passing AI Laws
President Donald Trump signed a highly anticipated executive order on Thursday that sets in motion a plan to establish a…
The social marketing trends that took over our feeds in 2025
2025: the year when TikTok was banned for approximately one (1) day in January before countless delays and sales talks…
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As Omnicom subsumes IPG, a new, stratified reality for Madison Avenue emerges
The makeover of Madison Avenue continues apace.In case you somehow missed it: Omnicom’s deal to buy IPG closed late last month, meaning that two of the biggest ad agency holding companies have now, finally, become one. The $13.5 billion deal is the latest in a long line of agency consolidations,…
Here’s What You Should Know About Launching an AI Startup
Julie Bornstein thought it would be a cinch to implement her idea for an AI startup. Her résumé in digital commerce is impeccable: VP of ecommerce at Nordstrom, COO of the startup Stitch Fix, and founder of a personalized shopping platform acquired by Pinterest. Fashion has been her obsession since…
Amid marketing’s AI obsession, some consumers are ‘excited for reality’
The current cultural obsession with all things AI may have caused a boomerang effect—a true appreciation for something real.Filmmakers Luke Barnett and Noam Kroll recognized it last month when they rolled out a spec ad for Pepsi. The spot, which they initially shared on X shortly after Coca-Cola released its…
OpenAI, Anthropic, and Block Are Teaming Up to Make AI Agents Play Nice
OpenAI, Anthropic, and Block have cofounded a new open source organization—the Agentic AI Foundation—to promote standards for artificial intelligence agents.The three companies are also transferring ownership of some widely used agentic technologies over to the foundation. This includes Anthropic’s Model Context Protocol (MCP), which allows agents to connect and interact;…
Total global ad revenue grew to $1.14 trillion in 2025: WPP Media
The economy might not be great, but advertising is still growing like gangbusters.Total global ad revenue (excluding political advertising) is projected to increase 8.8% in 2025 to $1.14 trillion and is projected to grow another 7.1% in 2026, according to a new forecast from WPP Media. (In North America, total…
Coworking with Darcy Kurtz
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Darcy Kurtz is CMO of WP Engine, a webhosting company, where she leads corporate marketing, product marketing, revenue marketing, and marketing operations. She has held key marketing and revenue roles at…
It’s Time to Save Silicon Valley From Itself
Alex Komoroske has always been at odds with Big Tech’s darker side. Though he cut his product-management teeth at Google and Stripe, he was never comfortable with the industry’s increasing prioritization of profits over people. Once during his time at Google, he extolled the societal benefits of a project only…
How MotoGP plans to rev up US motorcycle racing fandom in 2026
Is Formula 1 fueling fandom for all kinds of motorsports in the US?For MotoGP, the motorcycle racing series that’s primarily popular in European countries like Spain, Italy, and France, the appetite for racing stateside seems to extend to vehicles on two wheels. Fandom has been on the rise, up 37%…
Anthropic’s Daniela Amodei Believes the Market Will Reward Safe AI
The Trump administration may think regulation is crippling the AI industry, but one of the industry’s biggest players doesn’t agree.At WIRED’s Big Interview event on Thursday, Anthropic president and cofounder Daniela Amodei told WIRED editor at large Steven Levy that even though Trump’s AI and crypto czar, David Sacks, may…
‘Search is everywhere’: How JBL is retooling its search efforts for AI
Gaining “algorithmic trust” is top of mind for many marketers, especially as shoppers turn to AI for assistance in their search for the perfect gift or deal this holiday season. But gaining said trust can be harder than it might seem—and some brands are seeking outside help.Audio brand JBL has…
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Netflix buys Warner Bros. Discovery in deal valued at $83 billion
Netflix acquiring one of its foremost entertainment rivals? Stranger things have happened.The largest subscription streaming…
Ruby Is Not a Serious Programming Language
My little theory is that the concept of “imprinting” in psychology can just as easily…
Spotify Wrapped is for advertisers, too
If there’s one thing that’s a sure bet at the end of the year, it’s…
The Rare Earth Metal Driving Tensions Between the US and China
The alarm hasn't yet reached the general public, but tension is beginning to build in…
What’s happening with social media bans?
As talk of social media platform bans mount for various reasons, social media marketers may…