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Why Workforce Efficiency Isn’t Just Code for Layoffs
When we see high-profile leaders in government and industry promising to boost efficiency, the automatic association might be that workforce efficiency equals cutting jobs. But that's rarely the case.Across-the-board layoffs are not, in and of themselves, a recipe for efficiency. In fact, they could lead to exactly the opposite: loss of high performers or critical talent.That said, efficiency is having…
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Airbnb adds additional booking options, taking aim at the hotel experience
Airbnb is going out of home—but not in its advertising.The company known for its short-term home rentals is adding two new(ish) bespoke travel services, it announced at its Summer Release event on Tuesday. Fittingly called…
Femtech CEO on Leadership: Don’t ‘Need More Masculine Energy’
"I've been thinking a lot about leadership models," Sarah O'Leary, CEO of femtech company Willow, tells Entrepreneur. " There's been a lot of noise and news around, 'We need more masculine energy in the workplace.' It…
Why Fast CEOs Win and Silent Ones Fade
Tariffs are no longer just economic tools. They are branding tests, exposing which CEOs think two moves ahead and which ones stand frozen like a deer in the headlights.Birkenstock's CEO, Oliver Reichert, knew better. He…
Coworking with Brandon Mikolaski
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.How would you describe your job to someone who doesn't work in marketing? I feel like…
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How Angie of Angie’s List Became the Face of the Brand
Before this interview, I told my wife that I was talking to Angie from Angie's List. And she asked, "That's…
Former Trader Joe’s Employee Grew Her Side Hustle to $20M
This Side Hustle Spotlight Q&A features siblings Jaime Holm and Matt Hannula. Holm is the founder and VP of design,…
My X Account Was Hijacked to Sell a Fake WIRED Memecoin. Then Came the Backlash
In theory, the more prominent the X account, the greater the potential return on the pump-and-dump, because many more people…
How to Unlock Your Brand’s Potential Through Engaging Content
If you're reading this, chances are, you're juggling about a million things already. Product launches, customer emails and team meetings?…
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Sports, trailers, and Jimmy Kimmel: Inside Disney’s upfront playbook
Disney’s 2025 upfront presentation started with a bang.The House of Mouse kicked off its 80-minute presentation to advertisers Tuesday evening with a performance from the Brooklyn United Drumline. Drum Major Mickey Mouse himself even made an appearance, and he was hardly the only recognizable face to take the stage at…
The Costly Mistake Franchise Recruiters Need to Avoid
While it's widely accepted that there are as many as 4,000 different franchise concepts in the U.S. today. That means the quest to find quality candidates is becoming an ever-increasing, hyper-competitive fight. And let's be honest, while almost every franchisor in every industry claims to focus on finding quality candidates,…
How to Develop a ‘C-Suite Mindset’ for Success, From 5 Leaders Who’ve Done It
Have you ever watched a senior leader speak and thought, "How do they always know what to say and do?" They make big decisions look effortless and handle unexpected situations like it's no big deal. For many of us, it feels like magic — but it's not. It's the result…
Buy Now or Pay More Later? ‘Macroeconomic Uncertainty’ Has Shoppers Anxious
Buying something before you absolutely need it isn't always affordable. But if there were ever a time to consider making an early investment, this would be it. President Donald Trump's tariffs are beginning to nudge prices higher on products from high-end strollers to cheap smartphone chargers.The Trump administration has suggested…
Why Buying a Retiring Business Is the Smartest Move for Young Entrepreneurs
An upheaval is reshaping the small business landscape, but contrary to popular belief, it's not necessarily a destructive force — it could be your golden opportunity. Financial experts are calling it the "silver tsunami": the wave of small business ownership transfers triggered by the retirement of the Baby Boomer generation,…
Amazon flaunts its size in second-ever upfront
For the second year in a row, Amazon joined the upfronts line-up and made the case to advertisers that bigger is, in fact, better.Over the course of its nearly hour-and-a-half pitch Monday night, the company put its full platform suite on display, from Prime Video to Amazon Music, Wondery, Twitch,…
Why AI Makes Your Brand Voice More Valuable Than Ever
The volume is deafening.We're living in a content gold rush. Blog posts, sales decks, video scripts, entire product launch campaigns — AI can produce them all in seconds. It's tempting to think we've solved the problem of content creation. But a harder truth is emerging for anyone paying attention: Sameness…
Singapore’s Vision for AI Safety Bridges the US-China Divide
The government of Singapore released a blueprint today for global collaboration on artificial intelligence safety following a meeting of AI researchers from the US, China, and Europe. The document lays out a shared vision for working on AI safety through international cooperation rather than competition.“Singapore is one of the few…
She Quit Corporate Life to Run an 8-Figure Side Hustle
It's the era of the side hustle, and if you've ever considered starting one to earn some extra cash outside of your 9-5, you're in good company. These days, more than one-third of U.S. adults have side hustles, and their supplemental gigs make an average of $891 a month, according…
Coworking with Katy Kelley
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Katy Kelley is SVP, marketing and brand, at Codeword. She’s also worked in senior roles at Ruder Finn, Cohn & Wolfe, and Carrot Creative.How would you describe your job to someone…
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Rage Applying Won’t Fix Your Career — Here’s What Will
Several years ago, I was so unhappy in a job that I started "rage applying."…
Inside Emptio Home Decor’s Shopkeeping Success
When Eileen Carew decided to open her own home decor store a year ago, she…
This upfronts season, NBCU is focused on making ‘existing media work harder’
Upfronts season is officially upon us, and on Monday, NBCU talent and execs are slated…
We Must End the Hidden Growth Tax on U.S. Small Businesses
There are over 33 million small businesses in the United States, according to the U.S.…
Why This Kevin Hart-Backed Energy Brand is Booming
Energy is one of the biggest industries in the world today — and I'm not…