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Europe Is Bending the Knee to the US on Tech Policy
Almost everything is on hiatus. The EU AI Act, Digital Services Act, and Digital Markets Act are all at risk. The European Commission is preparing to end the year with virtually no movement on its most important tech policy initiatives. Many measures may even be reversed.In particular, a series of changes threatens to weaken the entire framework of the EU…
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Jim Beam is taking its American roots to global fans with sports sponsorships
It’s hard to overstate the role of leagues like the NFL and NBA in American culture, but a few other sports have been giving them a run for their money: Soccer is on the rise,…
WIRED Roundup: Gemini 3 Release, Nvidia Earnings, Epstein Files Fallout
Zoë Schiffer: Yeah, I think that one thing that everyone can agree on is that Nvidia is undoubtedly one of the companies that has gone all in during this AI acceleration moment. For better or…
To promote “Bugonia,” Focus Features invited fans to step into the world of alien conspiracists
If alien activity has been of concern lately, good news! All suspicions of extraterrestrial life can be collected and discussed on a website made for that very purpose.Bugonia, the latest film from Oscar-nominated director Yorgos…
How brands are aiming to build ‘algorithmic trust’ ahead of an AI agent-powered Black Friday
Whether you’ve got your eyes on the latest pair of Meta Ray-Ban shades, a cozy sweater from The Row, or a Ms. Rachel stuffed plushie, shopping may look a little different this holiday season.While consumers…
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How ‘Barbie’ ushered in the era of the brand movie
It took more than 10 years to bring Mattel’s fashion doll brand Barbie to the big screen, but boy, was…
A $100 Million AI Super PAC Targeted New York Democrat Alex Bores. He Thinks It Backfired
It turns out that when an AI-friendly super PAC with $100 million in backing from Silicon Valley bigwigs identifies you…
Why CarMax is switching up its messaging but sticking with sports
In the basketball marketing world, CarMax is something of a fixture. It’s been an official sponsor of the NBA and…
Coworking with Sierra Ripoly
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Sierra…
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Inside a Wild Bitcoin Heist: Five-Star Hotels, Cash-Stuffed Envelopes, and Vanishing Funds
As Kent Halliburton stood in a bathroom at the Rosewood Hotel in central Amsterdam, thousands of miles from home, running his fingers through an envelope filled with €10,000 in crisp banknotes, he started to wonder what he had gotten himself into.Halliburton is the cofounder and CEO of Sazmining, a company…
Netflix House invites fans to come in—and hopefully come back
Wanna come over and Netflix and chill? And also do a VR experience and solve an escape room and play mini-golf?That’s the question Netflix executives are hoping consumers will say yes to. Netflix House, the first of three planned immersive complexes based on its popular IP, opened its first set…
Inside the Multimillion-Dollar Plan to Make Mobile Voting Happen
Joe Kiniry, a security expert specializing in elections, was attending an annual conference on voting technology in Washington, DC, when a woman approached him with an unusual offer. She said she represented a wealthy client interested in funding voting systems that would encourage bigger turnouts. Did he have any ideas?…
ESPN plans more NBA, NFL alt casts as it looks for more ways to innovate sports viewing
At the ESPN Edge Innovation Conference in New York last week, Disney unveiled a holiday surprise.Dunk the Halls, a holiday-themed animated NBA game alt cast that first premiered last year , will be returning this year on Christmas Day. Last year’s alt cast, which featured a game between the New…
OpenAI’s Fidji Simo Plans to Make ChatGPT Way More Useful—and Have You Pay For It
In case OpenAI’s structure couldn’t get any weirder—a nonprofit in charge of a for-profit that’s become a public benefit corporation—it now has two CEOs. There’s Sam Altman, chief executive of the whole company, who manages research and compute. And as of this summer, there’s Fidji Simo, the former CEO of…
The secret sauce behind Taco Bell’s sustained social engagement
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to move brands forward—making work that works.This story is the latest in a series exploring how…
Coworking with Justine Melman
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Justine Melman is CMO at Optimum Retailing, a retail management software company. She has held senior leadership roles at brands including BMO, Clearco, Postmedia, and Flybits.What’s your favorite project you’ve worked…
Apple Pulls China’s Top Gay Dating Apps After Government Order
Apple has removed two of the most popular gay dating apps in China from the App Store after receiving an order from China’s main internet regulator and censorship authority, WIRED has learned. The move comes as reports of Blued and Finka disappearing from the iOS App Store and several Android…
Bot activity amplified unproven link between autism and Tylenol on X: report
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to move brands forward—making work that works.Tylenol may have a bot problem.In late September, President Trump…
The Former Staffer Calling Out OpenAI’s Erotica Claims
When the history of AI is written, Steven Adler may just end up being its Paul Revere—or at least, one of them—when it comes to safety.Last month Adler, who spent four years in various safety roles at OpenAI, wrote a piece for The New York Times with a rather alarming…
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Why fan edits are movie marketing magic
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their…
OpenAI’s Open-Weight Models Are Coming to the US Military
When OpenAI unveiled its first open-weight models in years this August, it wasn’t just tech…
How Teton Ridge is roping in new fans for rodeo and Western sports
Feeling the inexplicable urge to shout “yeehaw” or rock a pair of cowboy boots? You’re…
The long game: Why Athletic Brewing is doubling down on endurance sponsorships
If a product is good enough for the athletes who compete in Ironman races—grueling, 140.6-mile…
Tesla Shareholders Approve Elon Musk’s $1 Trillion Pay Package
On Thursday, Tesla shareholders approved an unprecedented $1 trillion pay package for CEO Elon Musk.…