What is crowdfunding?

Funding 10 Min Read

Often one of the biggest hurdles people face when they want to start a business is a lack of funding.Launching a new business doesn’t come cheap and if you don’t have a goldmine of personal savings to use, getting your head around business loans, grants and investors can be tricky.But what about crowdfunding? This innovative new way of funding a

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Startups 5 Min Read

This Tool Probes Frontier AI Models for Lapses in Intelligence

Executives at artificial intelligence companies may like to tell us that AGI is almost here, but the latest models still need some additional tutoring to help them be as clever as they can.Scale AI, a

Start A Business 11 Min Read

Ooni Pizza Oven: From Backyard Side Hustle to $200 Million

Like many successful entrepreneurs, Ooni founder Kristian Tapaninaho's light bulb moment came when he couldn't find the product he was looking for on the market. It was around 2010, and Tapaninaho and his wife and

Marketing 3 Min Read

Google and Roblox partner on ad deal

Google is getting deeper into gaming.The ad giant is partnering with the gaming platform Roblox in a deal that will let advertisers more easily buy Roblox gaming inventory, the companies announced Tuesday ahead of the

Funding 9 Min Read

Start Up Loans scheme explained

Desperate to encourage entrepreneurial activity and for the private sector to solve the ills of the UK economy, the government has backed several alternatives to business loans, including the Start Up Loans scheme, in the

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Special Features

How Women Are Shaping the Future of gamma.

As Global Creative Director at Apple Music — a chapter he calls one of the greatest of his career —

Coworking with Aman Sareen

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Aman

A no-nonsense SEIS guide for start-ups seeking investment

One of the reasons equity investment for start-ups is more available than ever before is that the government has been

What Business School Won’t Teach You About Entrepreneurship

Starting a business is exhilarating. You're building something from the ground up, shaping your vision and taking control of your

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Start A Business 7 Min Read

Every Business Needs to Solve a Pain Point — Does Yours?

Every successful business I've launched has had one important thing in common: They've solved a pain point.Back in college, when I was building a website for an on-campus association, I needed a membership system that allowed people to create profiles and browse others. That's how, long before social media became

Marketing 3 Min Read

Creators are seeking greater transparency in brand deals

Turns out, many creators want to be more than just mouthpieces. They want to be marketers.But a recent survey from influencer marketing agency Influencer, which sampled 500 creators primarily from the UK and North America, found that there are plenty of perception gaps that exist between brands and creators, including

Funding 9 Min Read

How to pitch to a Dragon: Deborah Meaden shares 5 quick-fire investment tips

The longest-serving female dragon in the Den, serial investor Deborah Meaden has graced our television screens for over 10 years now, hearing countless investment pitches along the way – and her appetite for investment shows no signs of stopping.An entrepreneur from a young age, Meaden made her fortune in the

Growing a Business 8 Min Read

Why Your Outdated Network is Costing Your Business Money

If you're like most business owners, you don't think about your company's network infrastructure until something goes wrong.That's a mistake.Bad networks are like slow leaks in a sinking ship — silent, persistent and expensive. They don't just cause occasional frustration for employees. They drag down productivity, inflate costs and quietly

Leadership 7 Min Read

Top 10 Mentors Shaping Today’s Entrepreneurs

In my journey as a venture investor and CEO, I've built, acquired and sold multiple businesses. While many decisions were made independently, the opportunity to collaborate with mentors has been invaluable. Engaging with CEO coaching and mentors I've found through venture investment communities has profoundly impacted my growth.The reality is

Start A Business 7 Min Read

E-Commerce Is Getting Tougher — Is Telehealth the Answer?

When my twin brother Eli and I first dove into e-commerce, we saw firsthand how dropshipping created a low-risk path to launching a business. We built and scaled multiple online brands successfully, but we also hit the wall with high competition, shrinking margins and the constant battle for customer retention.The

Marketing 5 Min Read

TV’s biggest adversary—and ally—is social media

The fragmented entertainment industry is only shattering further as social media creators and platforms continue to vie for consumer attention—but piecing those shards together could create a fuller picture.Traditional TV and movies are getting more expensive to make. Consumers are getting tired of spending more money on cable and streaming

Funding 6 Min Read

Can your company’s investors claim EIS relief on a convertible loan?

What are the EIS and SEIS schemes?The Enterprise Investment Scheme (EIS) is one of the most widely-known reliefs for private investors wishing to make a tax-efficient investment in a company. The scheme has been around for several years and gives benefits to the investor such as income tax relief of

Growing a Business 9 Min Read

This Framework Will Make Every Conversation You Have More Impactful

The most effective professionals don't just say what comes to mind the moment they think of it. Instead, they pause to make sure the right thing is said by the right person at the right time. In fast-moving discussions, that brief moment of reflection can mean the difference between a

Leadership 7 Min Read

4 Ways to Protect Your Business From AI Fraud

It has been a long time since we stopped believing everything we read in the media or on social networks. With the development of AI, we will soon stop believing what we see online as well. Seeing a fake Hollywood sign burning is heartbreaking. Still, deepfake photos of world leaders

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How These Founders Turned a YouTube Side Hustle Into a $75 Million Empire

A few years ago, Collin Castellaw was an art teacher earning just $25,000 a year

Did Disney’s ‘Snow White’ marketing campaign leave it to the wolves?

Mirror, mirror, on the wall, is Snow White not the fairest after all?When Disney’s latest

10 steps to structuring your funding pitch

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4 Business Lessons I’ve Learned from Women Entrepreneurs

As a former small business owner and now Chief Customer Officer at BILL, I'm constantly

This Kind of Leadership Is Key in Times of Low Worker Morale

In a world where employee disengagement is reaching alarming heights, the call for moral leadership