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How Elon Musk Won His No Good, Very Bad Year
What a weird time to be Elon Musk.This year opened with the businessman turned political operator throwing what appeared, to Nazis at least, to be a Sieg heil.This spring, activists frequently congregated outside the showrooms of his automaker, Tesla, to protest his foray into the US federal government and cozy relationship with President Trump. They argued that his so-called Department…
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Simple sampling and being OK with haters: CMOs on 2025’s most overlooked marketing strategies
It’s safe to say that AI got plenty of hype in and out of the advertising industry this year—but there were plenty of other marketing tactics that didn’t get nearly as much attention.Marketing Brew talked…
Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote…
AMD CEO Lisa Su Says Concerns About an AI Bubble Are Overblown
Earlier this year, WIRED said that AMD CEO Lisa Su was “out for Nvidia’s blood.” The American chipmaker is still small compared to the juggernaut that is Nvidia—their market caps are $353 billion and $4.4…
Chasing trends and AI as a strategy: CMOs on 2025’s most overhyped marketing trends
A trend is exciting—until everyone and their mother jumps on it, at which point it just feels overdone. That sentiment is true whether it’s happening on TikTok or in the marketing industry at large.As 2025…
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TikTok signs deal to spin off US operations
A few days after the latest TikTok ban extension deadline passed, it seems we may finally have an answer to…
Coworking with Irina Katsnelson
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Irina…
Why SpaceX Is Finally Gearing Up to Go Public
SpaceX is planning to raise tens of billions of dollars through an initial public offering next year, multiple outlets have…
Our favorite (and least favorite) brand collaborations of 2025
Marketing may not be a math-heavy field, but there sure are a lot of Xs.From Chili’s x Tecovas to Wicked:…
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OpenAI’s Chief Communications Officer Is Leaving the Company
OpenAI’s chief communications officer, Hannah Wong, announced internally on Monday that she is leaving the company in January, WIRED has learned. In a statement to WIRED, OpenAI spokesperson Kayla Wood confirmed the departure.“Hannah has played a defining role in shaping how people understand OpenAI and the work we do,” said…
‘Something super bingeable’: why Maybelline released a holiday microdrama
Lacey Chabert is harboring a Christmastime secret—and this time, it’s not that the actress is dating a snowman-turned-hot-man, a lá her role in the holiday rom-com Hot Frosty. But if your interest is piqued, you’ll need to watch five short, dramatic episodes to find out what it is.For Maybelline’s holiday…
Carnival Cruise Line leans on Nick Offerman to pitch real-world fun
Want a respite from the constant scrolling and nonstop notifications? Looking for some good, old-fashioned fun? Go on a cruise—specifically a Carnival cruise.That’s the message of Carnival Cruise Line’s latest campaign from TBWAChiatDay NY. The campaign, which stars Nick Offerman, leans into the actor’s tough-yet-genial persona to showcase how fun…
Crypto Magnate Do Kwon Sentenced to 15 Years in Prison
South Korean crypto entrepreneur and prosecuted fraudster Do Kwon was sentenced to 15 years in prison by a US federal judge in the Southern District of New York on Thursday.Kwon cut a solemn figure as he was escorted into the courtroom by US Marshals, his head bowed, his cheeks sunken…
Why Sun Cruiser tapped its first athlete partner during her offseason
Nothing says “offseason” quite like cracking open a cold drink. That’s why, for its first athlete partnership, vodka iced tea brand Sun Cruiser chose to work with a player who’s not currently on the court.The brand, which was introduced by owner Boston Beer Company last year, tapped Indiana Fever guard…
Operation Bluebird Wants to Bring ‘Twitter’ Back to Life
A Virginia startup calling itself Operation Bluebird announced this week that it has filed a formal petition with the US Patent and Trademark Office, asking the federal agency to cancel X Corporation’s trademarks of the words “Twitter” and “tweet” since X has allegedly abandoned them.“The TWITTER and TWEET brands have…
This holiday season, more brands are mixing affiliate arrangements into their creator deals
Rockin’ around the Linktree, or so it goes.Whether it’s a creator rounding up the best Black Friday sales or sharing a gift guide on what to buy for friends and family, the holidays have become ripe for affiliate content across social platforms. This November, affiliate holiday content was 17% higher…
Trump Signs Executive Order That Threatens to Punish States for Passing AI Laws
President Donald Trump signed a highly anticipated executive order on Thursday that sets in motion a plan to establish a national regulatory framework for artificial intelligence while undercutting states’ abilities to enact their own rules.The order, titled “Ensuring a National Policy Framework for Artificial Intelligence,” creates an AI litigation task…
The social marketing trends that took over our feeds in 2025
2025: the year when TikTok was banned for approximately one (1) day in January before countless delays and sales talks left the ultimate fate of the platform up in the air. It was also the year when brands grew more silent on social issues and louder on just about everything…
As Omnicom subsumes IPG, a new, stratified reality for Madison Avenue emerges
The makeover of Madison Avenue continues apace.In case you somehow missed it: Omnicom’s deal to buy IPG closed late last month, meaning that two of the biggest ad agency holding companies have now, finally, become one. The $13.5 billion deal is the latest in a long line of agency consolidations,…
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Here’s What You Should Know About Launching an AI Startup
Julie Bornstein thought it would be a cinch to implement her idea for an AI…
Amid marketing’s AI obsession, some consumers are ‘excited for reality’
The current cultural obsession with all things AI may have caused a boomerang effect—a true…
OpenAI, Anthropic, and Block Are Teaming Up to Make AI Agents Play Nice
OpenAI, Anthropic, and Block have cofounded a new open source organization—the Agentic AI Foundation—to promote…
Total global ad revenue grew to $1.14 trillion in 2025: WPP Media
The economy might not be great, but advertising is still growing like gangbusters.Total global ad…
Coworking with Darcy Kurtz
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…