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How brands are aiming to build ‘algorithmic trust’ ahead of an AI agent-powered Black Friday
Whether you’ve got your eyes on the latest pair of Meta Ray-Ban shades, a cozy sweater from The Row, or a Ms. Rachel stuffed plushie, shopping may look a little different this holiday season.While consumers aren’t entirely relying on AI to handle their shopping this gift-giving season, some brands are working to make themselves visible to AI and agentic AI…
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This Home Robot Clears Tables and Loads the Dishwasher All by Itself
Memo may not be the world’s fastest barista, but it is impressive—for a robot.I recently watched as Memo, a new home robot from a company called Sunday Robotics, made coffee in an open-plan kitchen in…
The most marketable college athletes in winter sports: report
It’s not really peak college basketball season until March, but winter is coming, and marketers might be thinking about their NIL portfolios in the winter sports space sooner rather than later.Basketball players dominated the NIL…
‘Odd Lots’ Cohost Joe Weisenthal Has Predictions About How the AI Bubble Will Burst
If you read any of WIRED’s recent AI edition, you know that lots of people are spending lots of time talking about how the technology is revolutionizing pretty much everything—from coding to writing to accounting.…
How ‘Barbie’ ushered in the era of the brand movie
It took more than 10 years to bring Mattel’s fashion doll brand Barbie to the big screen, but boy, was it worth it.Barbie, the live-action film based on the toy of the same name and…
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Inside the Multimillion-Dollar Plan to Make Mobile Voting Happen
Joe Kiniry, a security expert specializing in elections, was attending an annual conference on voting technology in Washington, DC, when…
ESPN plans more NBA, NFL alt casts as it looks for more ways to innovate sports viewing
At the ESPN Edge Innovation Conference in New York last week, Disney unveiled a holiday surprise.Dunk the Halls, a holiday-themed…
OpenAI’s Fidji Simo Plans to Make ChatGPT Way More Useful—and Have You Pay For It
In case OpenAI’s structure couldn’t get any weirder—a nonprofit in charge of a for-profit that’s become a public benefit corporation—it…
The secret sauce behind Taco Bell’s sustained social engagement
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and…
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Coworking with Justine Melman
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Justine Melman is CMO at Optimum Retailing, a retail management software company. She has held senior leadership roles at brands including BMO, Clearco, Postmedia, and Flybits.What’s your favorite project you’ve worked…
Apple Pulls China’s Top Gay Dating Apps After Government Order
Apple has removed two of the most popular gay dating apps in China from the App Store after receiving an order from China’s main internet regulator and censorship authority, WIRED has learned. The move comes as reports of Blued and Finka disappearing from the iOS App Store and several Android…
Bot activity amplified unproven link between autism and Tylenol on X: report
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to move brands forward—making work that works.Tylenol may have a bot problem.In late September, President Trump…
The Former Staffer Calling Out OpenAI’s Erotica Claims
When the history of AI is written, Steven Adler may just end up being its Paul Revere—or at least, one of them—when it comes to safety.Last month Adler, who spent four years in various safety roles at OpenAI, wrote a piece for The New York Times with a rather alarming…
Why fan edits are movie marketing magic
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to move brands forward—making work that works.Only a true fan could dream up the singularly effective…
OpenAI’s Open-Weight Models Are Coming to the US Military
When OpenAI unveiled its first open-weight models in years this August, it wasn’t just tech companies that were paying attention. The release also excited US military and defense contractors, which saw a chance to use them for highly secure operations.Initial results show that OpenAI’s tools lag behind competitors in desired…
How Teton Ridge is roping in new fans for rodeo and Western sports
Feeling the inexplicable urge to shout “yeehaw” or rock a pair of cowboy boots? You’re not the only one.Due perhaps in part to the rise of popular Western-themed shows, from Paramount’s Yellowstone to Netflix’s Ransom Canyon, the Wild, Wild West has had plenty of screentime, and there’s about to be…
The long game: Why Athletic Brewing is doubling down on endurance sponsorships
If a product is good enough for the athletes who compete in Ironman races—grueling, 140.6-mile triathlons that take place around the world—then it’s probably good enough for just about anyone.That’s the message that the marketing team at Athletic Brewing, the non-alcoholic beer company that has been an official Ironman sponsor…
Tesla Shareholders Approve Elon Musk’s $1 Trillion Pay Package
On Thursday, Tesla shareholders approved an unprecedented $1 trillion pay package for CEO Elon Musk. The full compensation plan will go into effect by 2035—assuming Musk and the company successfully hit ambitious financial and production targets. If that happens, Musk will also get control of some 25 percent of the…
Behind the scenes of the branding for the two newest PWHL teams
Before hockey takes center stage—or center rink—during the Winter Olympics in February, the puck will drop for the third season of the Professional Women’s Hockey League later this month.This season, the league is welcoming two expansion teams from Seattle and Vancouver, whose additions were first announced in April. Their brand…
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Trump’s CZ Pardon Has the Crypto World Bracing for Impact
Changpeng Zhao, the multibillionaire founder of crypto exchange Binance, spent four months last year locked…
DoorDash was the fastest growing brand of the year: report
Americans, it seems, have been desperate for delivery this year.According to Morning Consult’s annual Fastest…
Scam Ads Are Flooding Social Media. These Former Meta Staffers Have a Plan
When billionaire Dutch TV producer John de Mol sued Facebook in 2019 over its alleged…
Meta has reportedly been raking in billions from scammy ads
Meta has been raking in the cash from scammy ads, according to new reporting from…
Mark Zuckerberg Opened an Illegal School at His Palo Alto Compound. His Neighbors Revolted
The email also asks the Zuckerbergs to, “ideally stop—but at a minimum give us extended…