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Wall Street Has AI Psychosis
Before last week the name Alap Shah didn’t ring a bell for many people. The 45-year-old financial analyst and tech entrepreneur had spent the past two decades working in relative obscurity. Then last weekend he coauthored a blog with the research firm Citrini titled “The 2028 Global Intelligence Crisis.” It was a “thought exercise” about the impacts of artificial intelligence,…
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A Former Top Trump Official Is Going After Prediction Markets
Mick Mulvaney wants to be clear: He really likes gambling. “You're talking to the only former member of Congress who's won a poker tournament in Las Vegas,” he tells WIRED. When he was representing South…
How the NHL plans keep Olympic fans hooked through the Stanley Cup
It’s been one heck of a year for hockey fandom. Whether it’s longtime NHL fans, anyone glued to games during Team USA’s dual gold medal run during the Olympics, or Heated Rivalry die-hards, the sport…
Iranian Ayatollah Khamenei’s Death Sparks Revolt Among Kalshi Customers
In the lead-up to the United States and Israel’s attack on Iran, prediction markets saw a frenzy of activity tied to the conflict. Speculators rushed to guess when the first missile strikes would begin and…
NPR’s new brand campaign wants you to ask questions
Everyone has questions. Few get to spend their days seeking answers.That’s where National Public Radio comes in: The nonprofit news organization has answers people want.At least, that’s the conceit for NPR’s new brand campaign, “For…
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Why Sierra the Supercomputer Had to Die
Supercomputers can be measured in several ways, but the vital statistic is their ability to perform floating-point operations per second,…
How Good Good Golf is carving out its place in golf history
For much of its recent history, golf has had a reputation for being somewhat of an old man’s sport. That’s…
Kalshi Suspended a California Politician and a YouTuber for Insider Trading
A former candidate in the 2026 race for governor of California and a popular YouTuber have been kicked off Kalshi’s…
David Protein isn’t afraid to defy category norms
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how…
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AI Safety Meets the War Machine
When Anthropic last year became the first major AI company cleared by the US government for classified use—including military applications—the news didn’t make a major splash. But this week a second development hit like a cannonball: The Pentagon is reconsidering its relationship with the company, including a $200 million contract,…
Paramount set to acquire WBD after Netflix pulls out
That’s all, folks?It appears that Paramount Skydance is poised to acquire Warner Bros. Discovery, a stunning turn of events after Netflix’s bid for the company was announced late last year.In a message to shareholders Thursday, WBD announced that Paramount Skydance’s latest offer to acquire the storied studio and TV company…
Say Goodbye to the Undersea Cable That Made the Global Internet Possible
Sharks are innocent. Or at least they’re not eating the internet. As a family of cartilaginous fish, sharks are collectively not guilty of most, if not all, charges of biting, chomping, chewing, or otherwise attacking the underwater network of fiber-optic cables. The people who build and maintain the nearly 600 subsea…
‘Data is what we do’: Why Mastercard entered the commerce media race
For a few years, it seemed like every company that could create a retail media network would—so much so that retail media outgrew its original moniker and instead became known as commerce media.Why not try to get a bigger piece of the pie when, per WPP’s 2025 forecast, commerce media…
How Figs pivoted its Lindsey Vonn Winter Olympics campaign
When the marketers at Figs first started planning their Winter Olympics campaign, the story of alpine skiing legend Lindsey Vonn jumped out.The mission behind the scrubs and medical apparel brand, which is the official outfitter of Team USA’s medical staff, is about supporting healthcare professionals, CMO Bené Eaton told us,…
An FBI ‘Asset’ Helped Run a Dark Web Site That Sold Fentanyl-Laced Drugs for Years
“Lin cannot seriously dispute that the decision to allow opioid sales on Incognito was his own,” the prosecution's filing reads. “And, Lin made that decision knowing full well that encouraging opioids is tantamount to welcoming fentanyl poisonings.”Yet portions of the defense's memos related to Lin's sentencing point to several specific…
To build connection with its audience, MCoBeauty is taking escapism to a whole new level
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the first click. Read the report.Why settle for prestige beauty products when the hunt for an…
Supreme Court Rules Most of Donald Trump’s Tariffs Are Illegal
The US Supreme Court on Friday overturned most of President Donald Trump’s tariffs, which could lead to more than $175 billion in tariff refunds for American companies. In a 6-3 decision, the justices ruled that the International Emergency Economic Powers Act (IEEPA)—the law that the Trump administration used to justify…
All things AI with Dan Gardner
Dan Gardner is the co-founder of Code and Theory. He’s set to speak at Marketing Brew’s upcoming event, The Art and Science of AI in Marketing, on February 25.Ahead of the event, we caught up with him over email to hear how he and his teams use AI for social…
Mark Zuckerberg Tries to Play It Safe in Social Media Addiction Trial Testimony
Zuckerberg repeatedly fell back on accusing Lanier of "mischaracterizing" his previous statements. When it came to emails, Zuckerberg typically objected based on how old the message was or his lack of familiarity with the Meta employees involved. “I don’t think so, no,” he replied when directed to clarify whether he…
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Budweiser clocks another Super Bowl ad win in recall report
In the days immediately following the Super Bowl, ad industry chatter is all about which…
Inside the Rolling Layoffs at Jack Dorsey’s Block
After hundreds of workers were laid off in early February from Jack Dorsey’s Block, some…
Around half of consumers don’t mind AI-made ads: report
Remember that movie Her, where a man falls in love with an AI operating system…
Code Metal Raises $125 Million to Rewrite the Defense Industry’s Code With AI
Code Metal, a Boston-based startup that uses AI to write code and translate it into…
TNT Sports, Sephora partner on Unrivaled ‘glam room’ experience
Several days a week, the women of Unrivaled—the player-founded, 3-on-3 basketball league—sweat it out in…