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California Suspends Enforcement of Law Requiring VCs to Report Diversity Data
Under a new state regulation, venture capital firms operating in California were supposed to submit demographic data about their portfolio companies, including the gender and race of startup founders they backed. But amid public criticism from some tech leaders, the California agency administering the new requirement suspended it just before the Wednesday deadline for firms to make their first disclosures.“The…
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How soccer orgs and sponsors are putting local spins on World Cup campaigns
With 16 host cities across three countries, it’s safe to say there’s no one-size-fits-all marketing plan for this summer’s FIFA Men’s World Cup.Given the scope of the tournament, the leagues, host committees, media rights partners,…
OpenAI Acquires Tech Talk Show ‘TBPN’—and Buys Itself Some Positive News
OpenAI announced Thursday that it had acquired the online business talk show TBPN for an undisclosed sum. The move comes as OpenAI struggles with its public image, which has taken a significant hit in recent…
How The Trade Desk is aiming to remain ‘king of the open web’
It’s been more than 10 years since The Trade Desk was named to Forbes’s list of America’s Most Promising Companies. This year, despite industry-wide challenges and a belief among some in the industry of a…
AI Research Is Getting Harder to Separate From Geopolitics
The world’s top AI research conference, the Conference on Neural Information Processing Systems—better known as NeurIPS—became the latest organization this week to become embroiled in a growing clash between geopolitics and global scientific collaboration. The…
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John Perry Barlow, JFK Jr., and a Night of Grief I Can’t Forget
Watching the wildly popular television series Love Story took me back to a strange week in my past. One day…
Welcome to the era of the college jersey patch
Think you’ve seen a logo on every inch of sports stadium and uniform imaginable? Think again.Earlier this year, the NCAA’s…
Where should retail media networks make their pitch for ad dollars?
Retail media is in a liminal space.WPP’s 2025 forecast has retail media accounting for almost a fifth of total ad…
‘Uncanny Valley’: Nvidia’s ‘Super Bowl of AI,’ Tesla Disappoints, and Meta’s VR Metaverse ‘Shutdown’
This week on Uncanny Valley, hosts Brian Barrett and Zoë Schiffer discuss the highlights from Nvidia’s annual developer conference, and…
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Hockey-stick growth: The year of the PWHL
Women’s hockey found massive success on the international stage this year, with record-breaking viewership of the overtime Olympic gold-medal game between Team USA and Team Canada.But until last weekend, the Professional Women’s Hockey League (PWHL) had never had a nationally televised game in the US.PWHL games air on regional sports…
Kalshi Has Been Temporarily Banned in Nevada
Kalshi has been temporarily banned in Nevada, marking the latest escalation in the widening regulatory war over prediction markets. The First Judicial District Court of Nevada issued a 14-day restraining order, effective immediately, barring the company from “offering a derivatives exchange and prediction market which offers event-based contracts relating to…
Tech companies are churning out agentic AI tools, but agencies are still scratching their heads
Super Bowl viewers who were able to peel their eyes away from the spectacle of a brunette Guy Fieri in the Bosch ad may have noticed a trend in the commercials this year. Not that one— a lot of them were from AI companies.With 125 million people tuning into the…
‘A Rigged and Dangerous Product’: The Wildest Week for Prediction Markets Yet
Kalshi CEO Tarek Mansour posted a video on Wednesday of six men decked out in business casual doing push-ups on the sidewalk. “This is how Kalshi Q1 board meeting ended,” he wrote on X. The board members are laughing and smiling in the video after their impromptu cardio session, and…
How Paramount+’s ‘Dutton Ranch’ came blazing to life at SXSW
Since 2023, Paramount+ has taken up residence at South by Southwest with The Lodge, an interactive, multilevel popup that shows off its latest titles. This year, one particular show got an extra special treatment.Dutton Ranch, a Taylor Sheridan-helmed Yellowstone spinoff that stars Kelly Reilly and Cole Hauser as Beth Dutton…
Livestream Replay: The War Machine
The defense tech industry has been supercharged under President Trump. Our panel of experts will help make sense of Big Tech's role in various military operations unfolding across the world—including the federal government's occupation of Minnesota, the bombings of boats in the Caribbean, and the war in Iran and it's…
How InStyle is reaching the next gen with its original social series
This story is the latest in a series exploring how brands craft standout social media strategies. If you’d like to chat about how your brand is approaching social, Katie Hicks wants to hear about it. Reach out to her at [email protected] mouse in the office. A fish fillet in the…
OpenAI Enters Its Focus Era by Killing Sora
OpenAI said Tuesday it would discontinue Sora, its AI video app, roughly six months after launch. The company also said it would shutter the Sora API that allowed developers and Hollywood studios to access the text-to-video model.The move shows how the ChatGPT-maker is trying to focus its efforts ahead of…
Coworking with Grace Teng
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Grace Teng is partner and chief media officer at the ad agency Zambezi and its media agency, Scale by Zambezi. She has spent more than 20 years in politics and advertising.How…
A New Game Turns the H-1B Visa System Into a Surreal Simulation
More than half of the nine developers who worked on the game have either obtained a US visa or tried and failed to do so. Most of them are from China, but the team also intentionally recruited talent from other countries in the hopes of incorporating more diverse immigrant perspectives.“Everybody…
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How sportsbooks plan to turn bracket-mania into long-term betting interest
Nothing says March Madness like a bracket—the image is quite literally part of the official…
Google Shakes Up Its Browser Agent Team Amid OpenClaw Craze
Google is shaking up the team behind Project Mariner, its AI agent that can navigate…
YouTube touts Gemini-infused creator tools suite at NewFronts
If there were three takeaways from YouTube’s 2026 NewFronts announcements this year, we’d boil it…
OpenClaw Agents Can Be Guilt-Tripped Into Self-Sabotage
Last month, researchers at Northeastern University invited a bunch of OpenClaw agents to join their…
NewFronts leaned into CTV performance offerings this year
While performance marketing is being souped up with generative AI, it’s suffering from a lack…