By using this site, you agree to the Privacy Policy and Terms of Use.
Accept

Your #1 guide to start a business and grow it the right way…

InSmartBudget

  • Home
  • Startups
  • Start A Business
    • Business Plans
    • Branding
    • Business Ideas
    • Business Models
    • Fundraising
  • Growing a Business
  • Funding
  • More
    • Tax Preparation
    • Leadership
    • Marketing
Subscribe
Aa
InSmartBudgetInSmartBudget
  • Startups
  • Start A Business
  • Growing a Business
  • Funding
  • Leadership
  • Marketing
  • Tax Preparation
Search
  • Home
  • Startups
  • Start A Business
    • Business Plans
    • Branding
    • Business Ideas
    • Business Models
    • Fundraising
  • Growing a Business
  • Funding
  • More
    • Tax Preparation
    • Leadership
    • Marketing
Made by ThemeRuby using the Foxiz theme Powered by WordPress
InSmartBudget > Marketing > Cannes 2025: Au revoir

Cannes 2025: Au revoir

News Room By News Room June 21, 2025 4 Min Read
Share

AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.

Happy Friday, and long time, no see! It’s the last day of the festival, and we’ve still got a lot of ground to cover—much like anyone who had back-to-back engagements on opposite sides of the Croisette.

On Thursday, I left my Mercedes hat at home and headed back to Sport Beach to see McLaren driver Oscar Piastri, McLaren Racing CEO Zak Brown, and CMO Louise McEwen speak about building the McLaren brand on and off the track. It was an interesting discussion, especially given that McLaren is among the oldest and most historic teams on the grid, but went 26 years without winning a Constructors’ Championship before ending the streak last year.

Of course, I couldn’t end the week without talking about women’s sports, so I had lunch with Stagwell brand consultancy Redscout’s CEO Ivan Kayser and CMO Ashley Shaffer to talk about their work with teams including Seattle Reign FC. I also sat down with Stephanie Martin, the chief marketing and communications officer of League One Volleyball (LOVB), and Rosie Spaulding, president of LOVB’s pro division.

LOVB announced a new ownership group for its Austin team this week that includes Spurs Sports & Entertainment, and Spaulding told me sponsorship interest has been strong. The pro league had 30 brands on board before it even played its first season this year, she said, with more to be announced—and, ideally, even more to come as a result of conversations in Cannes.

“Our fan base is female-forward, very digitally oriented,” Martin said, adding that “people really want to connect with” that kind of consumer.

Despite my best efforts, I couldn’t put off talking about AI any longer, and I discussed some of its potential use cases for gathering and implementing consumer data for personalization with Mark Abraham, North American leader for Boston Consulting Group’s marketing, sales, and pricing practice. Unsurprisingly, he noted that AI was a topic CEOs were expecting to learn more about throughout the week.

MVP(s) of the day: VaynerX, for cocktails and macarons to end Day 4, and the Female Quotient, for an inspiring sports panel featuring Olympic gymnast Jordan Chiles, US Women’s National Soccer Team head coach Emma Hayes, and F1 Academy driver Alisha Palmowski. I guess I was a little starstruck (or exhausted, or dehydrated, or all of the above), because I walked out of the Female Quotient’s event space without my laptop. Special shoutout to the FQ’s chief commercial officer (and former Morning Brewer) Jason Schulweis for the save.

Least valuable player: Me, again, for losing my laptop. I also made a few other rookie mistakes this week, including thinking I wouldn’t get blisters (I did, even in sneakers) and not packing enough clothes to allow myself 2–3 showers per day. Also, everyone who RSVPed to events you didn’t make it to…So, basically, all of us.

Make sure to keep reading Marketing Brew in the coming weeks for more stories about all the sports marketing talk that went down in the south of France. Now, time to do what I’ve been dreaming of since the beginning of the week and finally go for a swim.

Read the full article here

News Room June 21, 2025 June 21, 2025
Share This Article
Facebook Twitter Copy Link Print
Previous Article How to Harness Your Inner Athlete and Reach Peak Performance
Next Article Mom’s Side Hustle Made $30k in 2 Months, Then $500k a Year
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Wake up with our popular morning roundup of the day's top startup and business stories

Stay Updated

Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
Subscribe

Top Picks

Coworking with Stephanie DiPisa
July 1, 2025
Best five invoice factoring companies for small businesses
June 30, 2025
Top 17 Events and Conferences to Help Grow Your Business
June 30, 2025
Here’s Why You Shouldn’t Obsess Over Metrics
June 30, 2025
Disney Just Threw a Punch in a Major AI Fight
June 30, 2025

You Might Also Like

Coworking with Stephanie DiPisa

Marketing

Spotify’s head of global ad sales on the latest in programmatic audio

Marketing

How Carvel created the first ice cream–dispensing billboard

Marketing

Should your brand open a coffee shop?

Marketing

© 2023 InSmartBudget. All Rights Reserved.

Helpful Links

  • Privacy Policy
  • Terms of use
  • Press Release
  • Advertise
  • Contact

Resources

  • Start A Business
  • Funding
  • Growing a Business
  • Leadership
  • Marketing

Popuplar

How InMyExpertOpinion Is Battling AI Product Reviews
Spotify’s head of global ad sales on the latest in programmatic audio
Venture capital: how it works and how to attract it

We provide daily business and startup news, benefits information, and how to grow your small business, follow us now to get the news that matters to you.

Welcome Back!

Sign in to your account

Lost your password?