By using this site, you agree to the Privacy Policy and Terms of Use.
Accept

Your #1 guide to start a business and grow it the right way…

InSmartBudget

  • Home
  • Startups
  • Start A Business
    • Business Plans
    • Branding
    • Business Ideas
    • Business Models
    • Fundraising
  • Growing a Business
  • Funding
  • More
    • Tax Preparation
    • Leadership
    • Marketing
Subscribe
Aa
InSmartBudgetInSmartBudget
  • Startups
  • Start A Business
  • Growing a Business
  • Funding
  • Leadership
  • Marketing
  • Tax Preparation
Search
  • Home
  • Startups
  • Start A Business
    • Business Plans
    • Branding
    • Business Ideas
    • Business Models
    • Fundraising
  • Growing a Business
  • Funding
  • More
    • Tax Preparation
    • Leadership
    • Marketing
Made by ThemeRuby using the Foxiz theme Powered by WordPress
InSmartBudget > Marketing > Cannes 2023: AI and influencers take center stage

Cannes 2023: AI and influencers take center stage

News Room By News Room July 2, 2023 3 Min Read
Share

Day Two of Cannes was, in a word, windy. It took all my strength not to get choked by my press-badge lanyard.

It’s true what they say: Even by day two, you really do start running into the same people consistently. That goes for famous people too. I’ve seen Paris Hilton twice now.

At MediaLink Beach, I saw Kevin Hart (for the first time) at a panel and spoke with UTA’s co-head of marketing, David Anderson, who said the influencer presence at Cannes is second only to AI in terms of hot topics this year, comparing the two to the barbell theory.

“I think we’re hearing a lot about efficiency on one end, and how something like AI can bring that forward,” he said. On the other end, he said they’re also hearing about how brands can double down on relationships with creators.

Earlier in the day, I visited Meta Beach, where I spoke with Nicola Mendelsohn, head of Meta’s global business group, about (you guessed it!) AI. Originally a TikToker, Rod was also on the scene for a panel on how creators are using Reels. We respect the hustle.

I also stopped by the Next Level Climate Summit, where a small group gathered off the Boulevard de la Croisette for a panel to watch Rob McFaul of Purpose Disruptors discuss agency campaigns tackling climate change. Also present at the summit was co-sponsor Clean Creatives, who couldn’t avoid the influencer pull of Cannes either. The group has put up flyers around town asking to take Emma Chamberlain to coffee.

Notably absent on the climate front this year is Greenpeace, which made its presence known in a big way last year with its climate protests. Now, like Twitter, it is but a faint Cannes memory.

After some industry schmoozing over drinks and dinner, the night capped off with the first of Spotify’s two-day concert series, featuring Jack Harlow and Florence + The Machine. If anyone’s gonna perform on a windy day, who better than a barefoot Florence in a flowy dress? Unfortunately, we can’t say the same about Jack Harlow’s khaki pants.

Read the full article here

News Room July 2, 2023 July 2, 2023
Share This Article
Facebook Twitter Copy Link Print
Previous Article Why It’s Essential to Wait to Date After Divorce
Next Article Medical Students Offer Free Guidance Services To Med School Applicants
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Wake up with our popular morning roundup of the day's top startup and business stories

Stay Updated

Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
Subscribe

Top Picks

From ‘Side Project’ to 8-Figure Business: Left On Friday
July 2, 2025
How This Man Grew His Beverage Side Hustle From $1k a Month to 7 Figures
July 2, 2025
Coworking with Priya Gill
July 2, 2025
13 ways to fund your business (without a bank loan)
July 1, 2025
How a Good Mentor Can Change the Trajectory of Your Business — and Make You Happier at Work
July 1, 2025

You Might Also Like

Coworking with Priya Gill

Marketing

Coworking with Stephanie DiPisa

Marketing

Spotify’s head of global ad sales on the latest in programmatic audio

Marketing

How Carvel created the first ice cream–dispensing billboard

Marketing

© 2023 InSmartBudget. All Rights Reserved.

Helpful Links

  • Privacy Policy
  • Terms of use
  • Press Release
  • Advertise
  • Contact

Resources

  • Start A Business
  • Funding
  • Growing a Business
  • Leadership
  • Marketing

Popuplar

Twitch CEO Talks Social Media, AI and the Creator Economy
Substack Is Having a Moment—Again. But Time Is Running Out
Coworking with Stephanie DiPisa

We provide daily business and startup news, benefits information, and how to grow your small business, follow us now to get the news that matters to you.

Welcome Back!

Sign in to your account

Lost your password?