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InSmartBudget > Leadership > Successfully Integrating AI To Address Burnout And Enhance Efficiency

Successfully Integrating AI To Address Burnout And Enhance Efficiency

News Room By News Room October 5, 2023 6 Min Read
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Jorge Lukowski, Global Director of Marketing and Communications at NEORIS.

The myriad uses of artificial intelligence (AI) in day-to-day operations are rapidly expanding across a broad range of services and industries. The challenge is to seamlessly integrate AI into how employees perform their duties and interact with customers.

This new technology will impact almost every workplace, creating for some employees an apprehension they might be replaced. Companies, however, are finding that AI serves as an enhancement, freeing up monotonous and repetitive tasks while allowing staff to focus on engaging in activities of greater value to the company and their own professional growth.

In a tight post-pandemic labor market, communicating what AI can do for employees—allowing them to see AI as a co-worker rather than a competitor—can help companies address worker stress, burnout and importantly, apprehension.

Beyond employee job satisfaction, a primary goal of AI is to help improve productivity and the bottom line. Since we are in a time where technological advancements are rapidly reshaping industries and workplaces, integrating AI into our day-to-day tasks becomes an essential aspect of the future of work. Communication from management detailing a full understanding of AI to employees is key to this success.

Productivity And Employee Burnout

It’s no secret employees are experiencing high rates of burnout. This has been especially true in the pandemic era when people began working from home, leading to careers and personal lives overlapping. Numerous studies and articles have pointed out the phenomenon, including The New York Times, which listed “emotional exhaustion, negativity and the feeling that no matter how hard you try you cannot be effective at your job,” as burnout symptoms employees are experiencing.

Yet not all news is negative, especially when it comes to the beneficial impact of AI. For example, a recent report by NN/g, the Nielsen Norman Group, a leader in research-based user experience analysis, found AI improved employee productivity by a striking 66%.

Their report is based on three studies, each with eye-opening findings across various industries. This includes how support agents using AI handled 13.8% more customer inquiries per hour, business professionals using AI wrote 59% more business documents per hour and programmers using AI coded 126% more projects per week.

When integrating AI-driven tools into your workplace, invest in training to ensure employees are proficient in utilizing them effectively. This will certainly free up their time to focus on more creative and strategic aspects of their roles. With tight labor conditions making it difficult to hire new staff, enabling employees to overcome the challenge of getting more done in less time is essential for human resources.

Tremendous power comes with a great responsibility.

McKinsey has openly communicated that 50% of its workforce is already using generative AI tools but also emphasized that it puts “guardrails” for using them to safeguard sensitive data.

Companies must exercise caution and establish stringent measures to protect sensitive data and confidential information when incorporating AI into their workflows. The ability of generative AI tools to create realistic, human-like content has its advantages but also poses significant risks. Employees can inadvertently expose confidential data by inputting it into AI systems for various tasks, such as content generation or data analysis.

Therefore, companies should implement robust protocols to prevent accidental data leaks. This includes strict access controls, encryption and auditing mechanisms to monitor data usage within AI systems. It’s essential to educate employees about the potential risks of using AI tools and train them to identify and handle sensitive information appropriately. Additionally, companies must ensure that AI vendors adhere to the highest security standards and data protection regulations.

The importance of safeguarding sensitive data cannot be overstated. Beyond the potential legal and financial repercussions of data breaches, there are ethical considerations. Respect for individuals’ privacy and protection of their personal information are integral to fostering a culture of trust within organizations. As I always say, it’s not the technology itself that’s problematic, but rather how people choose to employ it.

In Conclusion

The integration of AI into the workplace is a double-edged sword that, when wielded thoughtfully, can greatly enhance productivity and promote employee well-being. However, companies must tread carefully, implementing rigorous measures to protect sensitive data and confidential information.

By striking a balance between innovation and security, businesses can harness the full potential of AI while creating a workplace that prioritizes the welfare of its most valuable asset—its employees.

Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

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News Room October 5, 2023 October 5, 2023
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