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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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How Spikeball’s CEO plans to build the brand without paid advertising
Chris Ruder wanted Spikeball to be known as the beach game when he founded the company in 2008—so much so that he made it the product’s tagline.It turns out that playing on the beach isn’t necessarily representative of the game’s clientele. “When sales started coming in, I realized that most…
From Baltimore to Belize: How one agency markets destinations
Behind almost every vacation is an advertising agency.Okay, maybe not. But they don’t hurt—even the world’s biggest cities and nicest beaches rely on marketing from time to time. Development Counsellors International (DCI) is an agency that almost exclusively markets *jazz hands* destinations, working with destination marketing organizations (DMOs) to get…
Google charged advertisers for ads that didn’t meet its own standards, report finds
Not a great day to be the king.Google, the world’s largest advertising platform, charged advertisers for “premium” advertising but actually placed those ads on sites that didn’t meet Google’s “standards for monetization,” according to research the Wall Street Journal first reported on.Though Google manages all the ad inventory for YouTube,…
Amazon is recruiting small businesses to deliver packages across the US
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.By the end of 2023, Amazon may have teamed up with your favorite bodega.In its latest effort to speed up deliveries, the e-commerce…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…