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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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DraftKings is dusting off its NFL playbook with a new ad and tagline
Just in time for the upcoming NFL season, DraftKings is betting on a familiar face and a new tagline to promote its sportsbook.The sports-betting company is airing a new ad starting Aug. 21 that stars Kevin Hart—who’s been a DraftKings pitchman before, including in its Super Bowl campaign—and retired NFL…
Social media trends: bombshells and Eurodance are back
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
3 Reasons to Have a Product-Driven Mindset in Your Company
Throughout my entrepreneurial journey, I had never assumed the role of a product founder. When I successfully sold my previous company, I realized our organizational structure was imbalanced. With a workforce of 85 individuals in marketing, we only had a two-person product team.It became glaringly evident that our company lacked…
Disney plans a streaming price increase—again
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Disney+ may be losing streaming subscribers, but it’s hoping to make more money on the customers who stick around.On Wednesday, the media giant—which…
Where the holding companies stand on in-office mandates
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Publicis recently asked its employees to come in three days a week, effective post-Labor Day.The holding company isn’t joking around: “Failure to meet…
Lyft courts marketers with new ad formats
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Lyft introduced a slate of new ad options on Thursday as part of an effort to diversify revenue and compete with the likes…
What media execs are saying about the strikes
In July, Disney CEO Bob Iger drew heat after he declared that the demands of striking writers and actors were “just not realistic.”On Wednesday, during a quarterly earnings call, his message sounded very different.“Nothing is more important to this company than its relationships with the creative community, and that includes…
9 Reasons You Should Have an Amazon Brand Storefront
With more than seven years of experience as an Amazon consultant, I've witnessed firsthand the transformative power of the Amazon Brand Storefront for countless businesses.According to Amazon, Brand Storefronts that were updated within the past 90 days saw 35% higher attributed sales and 21% more repeat visitors. In the fiercely…
Forget Google and Facebook. Use These Marketing Tips Instead.
Digital advertising, particularly paid marketing platforms, gained traction during the pandemic. More than half of U.S. marketing dollars were spent on digital platforms like Google and Facebook in 2021. These platforms can help you target specific consumers and track effectiveness while you focus on other aspects of the business.Despite the…
Duolingo touts significant Q2 growth
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Duolingo showed strong revenue growth in its Q2 earnings this week.The language-learning app reported $3.7 million in net income, up from a $15…
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