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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Cracking the Code of the Social Media Rubik’s Cube for Brand Dominance
With over 15 years of experience in the social media industry, I've come to think of optimizing your online presence as solving a Rubik's Cube. When I first started out in 2010, working with mentors like internet marketing guru Neil Patel, the platforms were far less developed.Back then, most people…
Crafting a Winning Brand with the Right Business Name
A strong brand name is the hallmark of your company. It evokes positive emotional connections with your audience and conveys character attributes such as authenticity, trustworthiness, or innovation – all essential qualities for building a solid reputation in today's competitive market.Naming your business starts with ideas and research. Start a…
Insta-famous underwear brand Parade sold to intimates manufacturer
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Parade, the four-year-old DTC brand that bills itself as “the internet’s favorite underwear,” was acquired by clothing manufacturer Ariela & Associates International this…
How SailGP Is Making Big Waves in the Racing World
In the U.S., many equate sailing with wealth, weather, and whiteness. Because of this perception, some see the sport as a niche. But Sail Grand Prix chief content officer Melissa Lawton has a different perspective."Every country has a product that is considered niche but is huge in other countries," Lawton…
The FTC updated its endorsement guidelines for the first time since 2009—and some people have questions
If journalists shouldn’t bury the lede, then influencers shouldn’t bury the #ad.That’s at least what new guidelines from the Federal Trade Commission (FTC) suggest. Earlier this summer, the commission released a new set of guidelines around online reviews and social media endorsements, some of which could impact how influencers and…
Time spent watching linear TV is at an all-time low
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Linear TV viewership officially dipped below 50% of total TV time last month, an all-time low, while time spent streaming TV in the…
Coworking with Sarah Schmidt
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Sarah Schmidt is VP…
This year’s upfronts deals, broken down
This year’s drawn-out TV upfronts are nearly over.More than three months since the major media companies held their annual upfronts presentations and kicked off deal-making with advertisers buying TV and streaming ad inventory in advance, negotiations are officially wrapping up. And it’s been anything but business as usual. With economic…
Boost Your Franchise With This Innovative Marketing Solution
Franchising has become increasingly popular in 2023. There are a number of positive predictions, according to the 2023 Franchising Outlook Study, and forecasts show it will continue to grow. In fact, it will add more than a quarter-million jobs and another 15,000 new independent businesses this year. Franchising is an…
Move over, F1—there’s a new motor sport with a plan to grow its US audience
As Formula 1 becomes more popular in the US, another motor sport is trying to pick up steam: sailing.Co-founded in 2018 by billionaire and Oracle co-founder Larry Ellison, SailGP is an international sailing league that’s trying to put a fresh spin on an old sport. The league’s high-tech boats can…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…