Your #1 guide to start a business and grow it the right way…
InSmartBudget
Search
Marketing
YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
Wake up with our popular morning roundup of the day's top military and defense stories
Stay Updated
Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
More Stories
Social media trends: A wild week for creators
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
A conversation with the NYT’s global chief advertising officer
Media jobs can be hard to find (and keep). But not for Joy Robins.Robins joined the New York Times as global chief advertising officer in May after serving as CRO at the Washington Post for four years. Prior to that, she was CRO at Quartz and has also held leadership…
Product placements can drive searches and purchases, research finds
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.If you’ve ever found yourself Googling “SATC Samantha purple dress where to buy” after binging a few too many episodes of Sex and…
Amazon debuts sponsored product ads for third-party sites
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Amazon’s advertising ambitions continue.The platform’s sponsored product ads, one of its primary ad formats, are expanding to third-party websites, the company announced this…
I Made 6 Figures in My 20s — Here Are My Secrets to Success.
As a young marketing coach who earned over six figures online by the time I was 24, my success story would not have been possible without these crucial lessons.My journey has taught me to balance ambitious vision with practical execution, the importance of consistent lead generation, the power of direct…
After the Women’s World Cup, what’s next for brands in women’s sports?
The US women’s national soccer team might have missed its shot at a three-peat—aka winning three World Cups in a row—but that doesn’t mean momentum around women’s sports is slowing down.This summer’s Women’s World Cup not only had fans and brands around the world hyped about women’s soccer, but also…
Illinois passes law to compensate child influencers
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Illinois passed a law on Friday requiring child influencers to be paid.Starting next July, parents who post videos of their children under 16…
The holiday deals are upon us—at least the brand-creator ones
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.‘Tis the season…for holiday planning.Around 56% of people began their holiday shopping in October last year, and creators are no exception to that…
A Nurse Turned $500 in Savings Into $100 Million in Sales
In 2013, Courtney Adeleye was working as a registered nurse and searching for a product suitable for treating natural hair."There were not many brands that used natural ingredients and specialized in healthy hair growth at the same time," Adeleye recalls. "So, I started mixing my own products at home and…
4 Personal Branding Lessons From Taylor Swift
As a mother of two and a co-founder of a global personal branding agency, I often talk about my life under the endearing term of "struggle of the juggle." I am sure you can relate. As I travel across the world to deliver keynotes and to host workshops, I often…
Most Popular
Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…