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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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A conversation with PepsiCo’s CMO about its 125th anniversary
PepsiCo has done a lot of promotion in its 125 years, from iconic ads to sports sponsorships to music marketing.Perhaps that’s why, when it came time to begin preparing for Pepsi’s 125th anniversary on Aug. 28, the marketing team couldn’t settle on just one activation.Instead, Pepsi is running 125 different…
Connected TV and social platforms remain resilient with advertisers
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Rising interest rates and inflation still have some advertisers worried—but that could stand to boost connected TV and social media platforms.They remain the…
The Vital Steps to Converting Referrals Into Customers
Often described as the most powerful form of marketing, referred customers — among their many virtues — have no less than 25% higher profit margins than non-referred ones, according to a 2011 joint study conducted by the University of Pennsylvania and Goethe University Frankfurt. So, the number you can convert…
Social media trends: Outlaws and it girls
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
Older adults are still underrepresented in ads, new study finds
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.The new Bachelor may be golden, but representation in the ad industry isn’t quite as bright.A new study from data platform CreativeX found…
Amazon kicks off year two of ‘Thursday Night Football
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Amazon Prime Video wants to make Thursday nights even better this fall.As the Indianapolis Colts face off against the Philadelphia Eagles tonight, Prime…
Bud Light debuts NFL campaign amid continued fallout
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Bud Light is hoping the NFL can help it win back drinkers following months of falling sales.The beer brand has rolled out an…
Marketers have pulled back on growth strategies, report says
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Growth marketing is shrinking.That’s one of the takeaways from digital agency Dept’s third annual report on the topic, which found a 40% decline…
How to Get the Free Oscar Mayer Hot Dog Straw
In the words of hip-hop icon Drake, "If you are reading this, it's too late."A year after a Yankees fan inspired shock and awe (and gag reflexes) by using a hollowed-out hot dog as a straw for his ballpark beer, Oscar Mayer is swinging for the fences by offering free…
How Pepsi turned the NFL’s decision to allow players to wear No. 0 into a marketing opportunity
This NFL season, fans will be seeing something new on the players’ jerseys, and it’s not sponsor patches (yet). It’s the number zero.The league’s owners voted in March to allow players (outside of linemen) to wear No. 0, a move that seems to have sparked at least some excitement among…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…