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YouTube wants to make it easier for creators to work with brands
Ahead of YouTube’s annual Brandcast upfronts event later this spring, the video giant is touting new ways for creators to connect more directly with brands.Through a new feature called “creator-initiated video linking,” creators in YouTube’s partner program can now send requests to brands to partner on sponsored content videos they’ve made in an effort to streamline partnerships ads. Brands working…
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FTC sues Amazon, alleges “knowingly” duping millions into signing up for Prime
On Wednesday, the Federal Trade Commission sued Amazon, accusing it of duping people into signing up for Prime, then making it difficult for them to cancel subscriptions.According to the lawsuit, Amazon is alleged to have used “manipulative, coercive, or deceptive user-interface designs known as ‘dark patterns’ to trick consumers into…
In-game advertising company Anzu raises $48 million
Anzu, an in-game advertising company, has raised $48 million in Series B—bringing us all a little bit closer to the future in which every in-game store, soda, and skin is selling you something.The new funding round brings Anzu’s total funding to $65 million, co-founder and CEO Itamar Benedy told Marketing…
TikTok dominates in-app spending, per report
TikTok made them buy it, but Apple and Google got a piece.The short-form video app was the leader of in-app purchases in the US, posting about $780 million in app-store revenue in 2022, according to a report from Data.ai.While TikTok is a free app, users can buy products on TikTok…
This week in agencies: Shifts at adam&eveDDB, Merkle, and more
Each week, Marketing Brew recaps the agency world’s biggest leadership changes, account wins and losses, reviews, acquisitions, and more.Hires and departuresSeveral senior members of adam&eveDDB’s account management leadership team were promoted. Fay Taylor and Adam Patel are now joint heads of account management, while Loella Collier was appointed to the…
Ad revenue fuels US video game and esports industry growth, report says
Video games and esports found some new audiences in the early days of the pandemic, and the industry has ads to thank for its continued growth in the US, according to a report from PwC.Revenue in the sector was up 2.4% year over year to about $54 billion in 2022,…
Bud Light debuts summer ad campaign after anti-trans backlash
Bud Light unveiled a new ad as part of its “Easy to Summer” campaign, its first big marketing push since the brand’s partnership with trans influencer Dylan Mulvaney sparked a right-wing backlash earlier this year.The 60-second spot, which features the song “Good Times” by Chic, showcases scenes where people navigate…
A conversation with the CMO of the Cleveland Clinic
As anyone in marketing knows, change is constant.From print to digital—and now AI-generated ads—the methods and madness behind campaigns are constantly evolving. For healthcare marketers like Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, the last few years have been about keeping up with industry trends while…
Could this summer’s blockbuster season reach pre-Covid levels?
Grab an extra-large popcorn and take a seat. The movies are back, baby.Yes, really. Three years after Covid first began putting intense downward pressure on the business proposition of releasing movies in theaters, there is optimism that this summer’s box office, flush with releases like Mission: Impossible — Dead Reckoning…
Summer travel continues to rebound from early Covid, report says
It seems people may still not be over all those canceled summer vacations of 2020.According to a recent Deloitte survey of more than 3,500 Americans—including about 2,200 who “qualified as travelers”—even more are planning on traveling this summer than last. Sure, there are hurdles like inflation, but ultimately, the cost…
Some premium streamers made small waves at Cannes
Apple let the Foo Fighters make most of the noise at Cannes last week.Despite reports that the tech giant would be making a splash at the annual festival (uh, guilty), the company took a more subtle approach to wining and dining the ad industry.Less is more? At the annual festival,…
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