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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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UGC is growing—but can it overtake traditional influencer marketing?
Influencer rates are rising, brands are seeking communities, and people—particularly Gen Z—are growing wary of influencers’ promoted products.In response, some marketers—particularly those in the CPG and retail space—are banking on user-generated content (UGC) to reach social audiences, encouraging people without huge followings to post about products in what may appear…
The travel ad spend rebound continues: report
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.It’s no secret that travel is back. And with it, travel advertising.After a serious pullback in 2020, travel advertisers are spending…a lot. So…
New York Times digital advertising revenue grows in Q2
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.The New York Times saw subscriber and revenue growth in Q2, another data point suggesting that the broader ad market could be stabilizing.Total…
5 Overlooked Hacks to Maximize Your LinkedIn Presence
In today's professional landscape, LinkedIn has become the go-to platform for networking, job hunting and personal branding. However, many professionals fail to leverage the potential of this powerful tool fully. In the last eight months alone, LinkedIn has enabled me to recruit and hire seven new professionals and generate over…
5 Proven Marketing Strategies to Increase Your Amazon Sales
With Amazon marketing being more competitive than ever, it can be difficult to cut through the noise. There's lots of information out there, and it's hard to know what works without making Amazon beginner mistakes.Luckily, as an Amazon Consultant with over 10 years of experience working with brands of all…
Paramount+ clears 61 million subscribers as streaming losses diminish
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.The notoriously costly and challenging streaming business is improving slightly at Paramount.Paramount+, the company’s subscription streamer, added a modest 700,000 new subscribers in…
Gen Z Is ‘Lazy’ Thanks to This One Thing, Says 23-Year-Old CEO
Luke Lintz, the 23-year-old co-founder and CEO of Puerto Rico-based public relations firm HighKey Enterprises, says he knows what hard work looks like because he's been working side gigs since he was in seventh grade.Over the course of middle and high school, Lintz babysat, worked at an organic food store,…
The 3D billboard is advertising’s shiny new toy
Two years ago, a massive 3D cat showed up on a billboard in Tokyo. People who walked by took photos of the cat as it meowed, napped, and licked its paws.“I think that was one of the biggest reasons that got popular in Tokyo,” Sungeun Jang, a staffer on out-of-home…
Coworking with Águeda Trujillo
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Águeda Trujillo is US…
The Power of Continuous Innovation and 3 Easy Ways to Implement It
It is no secret that brands and companies are always on the hunt to elevate their presence in a competitive realm. Even the most recognizable brands are finding new ways to adapt to the sway of their consumers' expectations to grow. However, some become too comfortable in a state of…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…