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YouTube wants to make it easier for creators to work with brands
Ahead of YouTube’s annual Brandcast upfronts event later this spring, the video giant is touting new ways for creators to connect more directly with brands.Through a new feature called “creator-initiated video linking,” creators in YouTube’s partner program can now send requests to brands to partner on sponsored content videos they’ve made in an effort to streamline partnerships ads. Brands working…
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Economic uncertainty could have more publishers and marketers trying programmatic ads for podcasts
Like your Facebook relationship status circa 2008, the podcast industry’s relationship with programmatic advertising could be best described as “it’s complicated.”Programmatic advertising represents a small portion of podcast ad spend. It accounted for 2% of spend in 2021, per the IAB. By 2024, that share is expected to grow to…
This week in agencies: Shifts at UM, Work & Co, and more
Each week, Marketing Brew recaps the agency world’s biggest leadership changes, account wins and losses, reviews, acquisitions, and more.Hires and departuresFig has hired Justine Armour to serve as chief creative officer and partner. She was previously chief creative officer at Grey New York, a role she left about a year…
Inside the judging process at Cannes Lions
A fun thing about Cannes Lions: it’s not just about the yachts and the beach and the rosé. Apparently, there are also awards!Winning a Cannes Lion is generally considered one of the industry’s most prestigious honors, but who makes the decisions and how?In short, executives at ad agencies around the…
How the World Surf League sells sponsorships and advertising with no stadiums and an unpredictable broadcast schedule
How do brands sponsor a league that has no local teams, stadiums, or a robust US linear broadcast schedule? If you ask the World Surf League (WSL), it’s easier than it might sound.“We are small, so we can be really innovative,” WSL CMO Sarah Swanson told Marketing Brew. “We are…
Disney is pitching advertisers on a new framework for women’s sports sponsorships
Disney is in the process of introducing a new advertising framework designed to incentivize brands to spend more—and more intentionally—on women’s sports content.The initiative, called Level Up, asks brands to commit a certain amount of spend to women’s sports content via espnW across all the platforms where it has a…
How to Enhance and Protect Your Online Reputation
In today's digital landscape, your online reputation holds immense power. It can shape perceptions, influence decisions and impact your personal or business success. According to recent statistics, 88% of consumers place as much trust in online reviews as they do in personal recommendations. Furthermore, nearly 3 out of 4 consumers…
Cannes 2023: Spotify party, influencer sightings, and Pinterest tattoos
Day One of Cannes Lions 2023 is in the books—unless you’re one of the people who started partying over the weekend, to which I ask, when did you get here and how were you not jetlagged?So far, my Uber driver, my Airbnb host, and my barista have asked why so…
Advertisers are (still) spending billions on clickbait
Nearly a quarter of every dollar spent on programmatic advertising is going toward “suspect inventory,” according to the Association of National Advertisers (ANA) in a new report on (brace yourself) ad-tech supply chain transparency.The report found that 23% of the $88 billion spent on programmatic advertising is wasted, accounting for…
Coworking with Jef Moore
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Jef Moore is group creative director at marketing agency Mosaic North America.How would you describe your job to someone who doesn’t work in marketing? Trust that I’ve tried to explain this…
DSP says it can bid for low-emitting ad inventory
Adlook, a demand-side platform that has just opened to the US market, is seeing green.The company, which was incubated within the ad-tech group RTB House and is currently operating in France, the UK, and Latin America, has created a bidding tool that lets brands use carbon emissions data when optimizing…
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