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YouTube wants to make it easier for creators to work with brands
Ahead of YouTube’s annual Brandcast upfronts event later this spring, the video giant is touting new ways for creators to connect more directly with brands.Through a new feature called “creator-initiated video linking,” creators in YouTube’s partner program can now send requests to brands to partner on sponsored content videos they’ve made in an effort to streamline partnerships ads. Brands working…
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Brands step up to the plate at this year’s MLB All-Star Week
Today’s MLB All-Star Game, as the name implies, brings together stars from across the league. Also in the lineup for All-Star Week, which started Friday, is a litany of brands looking to do some sports marketing.Brands play ball: As is the case with most major sporting events, there seems to…
Amazon Prime Day Blowout: All Entrepreneur eBooks Just $1.99
Our 48-Hour Flash Sale is happening now! Get any eBook in the Entrepreneur Bookstore for just $1.99 — that's a savings of up to 80%. You won't find a better deal anywhere else on Amazon Prime Day. Use code LAUNCHSALE at checkout to save big on eBooks that will help…
TikTok takes aim at Amazon with planned online store: report
TikTok may debut an online store on the US version of the app next month, according to a report from Semafor, marking an expansion into e-commerce that would position TikTok as a direct competitor to e-commerce juggernauts like Amazon and shopping apps like Temu.According to Semafor, the store will build…
This week in agencies: Shifts at M&C Saatchi, Etsy, and more
Each week, Marketing Brew recaps the agency world’s biggest leadership changes, account wins and losses, reviews, acquisitions, and more.Hires and departuresDentsu Americas CEO Jacki Kelley is departing to join Interpublic Group of Cos. as executive VP, chief client officer, and chief business officer. Michael Komasinski, global CEO of Dentsu-owned Merkle,…
Dylan Mulvaney blasts Bud Light for its response to anti-trans backlash
In a video posted to TikTok and Instagram, trans influencer Dylan Mulvaney criticized Bud Light for its response to the conservative boycott of the brand ignited by their partnership.In the video, Mulvaney said the brand has not reached out to her in the aftermath of the controversy, and that she…
How Supergoop is leaning into out–of-home and experiential marketing
Supergoop wants to encourage consumers to use its sunscreen year-round—but there’s no denying that summer is a particularly good time to market sun protection.That means that in the warmer months, the brand implements an out-of-home advertising strategy that encompasses on-the-ground activations across the country. Supergoop has increased investment in its…
5 SEO Tips for Lawyers
The legal space can be ultra-competitive. It would help if you had an innovative and unified marketing effort to build organic, consistent traffic that can convert to quality leads. One of the most tried and true ways to find those quality leads that every firm needs is through optimizing your…
7 Ways to Stand Out (and Sell More) on Instagram
The following is an excerpt from The Ultimate Guide to Instagram for Business, 2nd Edition by Kim Walsh Phillips, on sale now.Here's a secret I'd like to share with you: You and I were created with a purpose. The fear of what others will think is just a roadblock to…
How Micromanaging Your Creative Team Leads to Mediocrity
It can be hard to let go of control and let others take the reins. I get it.As a graphic designer turned creative agency founder, I struggled with this myself in the earliest days of my company. I had started my career doing the same work I needed to eventually…
Social media trends: From Grimace to…grimacing
Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.Purple people shake eater: McDonald’s social media seems to be all about Grimace these days. The purple giant’s birthday was apparently June 12, and he (she?…
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Startups face numerous challenges on their journey to success, and failing to overcome any one…