Your #1 guide to start a business and grow it the right way…
InSmartBudget
Search
Marketing
YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
Wake up with our popular morning roundup of the day's top military and defense stories
Stay Updated
Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
More Stories
What marketers talked about at Tribeca Festival
Miley Cyrus, Bryan Cranston, and Billy Idol all made it out to the Tribeca Festival this year. So did the marketers.Marketers have regularly made appearances at Tribeca Festival’s brand-centric track, TribecaX, since it debuted in 2016 as a way to honor entertainment-adjacent brand marketing, but a lot has changed in…
Netflix teams up with Yahoo DSP as it builds out ads tier
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.Netflix is once again beefing up its ad-tech partnerships.At Cannes Lions, the streamer announced an integration with Yahoo DSP. Through the partnership, advertisers will be able…
How P.F. Chang’s turned a 5-second video into a viral brand moment
Turns out a video about a Finsta can be a good brand opportunity—but only if you move fast.Late last month, TikTok user @badvina posted a five-second video with the caption, “POV: you and your sisters make a fake cake business Instagram to stalk ppl and now you have five orders.”…
Are movies so back?
Picture this: It’s December 2019. Little Women has just come out, and Timothée Chalamet is still an artsy, French-leaning, burgeoning movie star. The domestic box office is shaping up to reach nearly $11.4 billion. Cinephiles everywhere let out a satisfied sigh.It was a pretty good time to be in the…
Coworking with Priya Gill
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Priya Gill is global head of marketing at SurveyMonkey. Prior to joining SurveyMonkey, she spent nearly six years at Box, and she has also worked at HP and Boeing.Favorite project you’ve…
Coworking with Stephanie DiPisa
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Stephanie DiPisa is the founder and CEO of Solara Suncare. Prior to founding Solara, she worked with brands including Pampers, Hyatt, Gillette, and HP as a media and brand marketing strategist.Favorite…
Spotify’s head of global ad sales on the latest in programmatic audio
Podcasts have long been known for a very personal style of host-read ads that are often sold directly. So when it comes to programmatic ad sales, the sector has sometimes been viewed as a rare holdout.But, much like the worst person you know starting a podcast, the introduction of more…
How Carvel created the first ice cream–dispensing billboard
If you thought billboards were just for looks, think again. They’re also for licks.Carvel recently installed an ice cream-dispensing billboard in the West Village in Manhattan, serving up more than 50 gallons of soft serve, or about 1,500 servings, over the course of a seven-hour activation in mid-June. It was,…
Should your brand open a coffee shop?
Café Dior in Chengdu. Carhartt Coffee in London. Santander Work Café in Brooklyn.Around the world, brands ranging from luxury fashion houses to workwear to banks are opening up coffee shops.The phenomenon of retailers hosting coffee shops isn’t exactly new, as anyone who’s ever been to a Starbucks inside of a…
Why Hilton stuck with McLaren for almost 20 years without a championship
Hilton liked McLaren before it was cool.The international hotel brand has been a sponsor of the Formula 1 team for two decades, sticking with them through thick and thin: Last year, McLaren won the Constructors’ Championship, the top honor for an F1 team, for the first time since 1998, and…
Most Popular
Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…