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YouTube wants to make it easier for creators to work with brands
Ahead of YouTube’s annual Brandcast upfronts event later this spring, the video giant is touting new ways for creators to connect more directly with brands.Through a new feature called “creator-initiated video linking,” creators in YouTube’s partner program can now send requests to brands to partner on sponsored content videos they’ve made in an effort to streamline partnerships ads. Brands working…
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Following the Women’s World Cup? You’re sure to see Ally Financial.
If you follow women’s sports, you’re probably familiar with Ally Financial.In May 2022, the financial services company pledged to split its ad spend on men’s and women’s sports equally within five years. In the year since, Ally has started to make good on that promise with a variety of deals,…
National TV ad spend forecast drops as upfront marketplace languishes
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.All those flashy upfronts presentations don’t seem to be translating into big advertising commitments.As major media networks remain largely mum on the state…
How Rodney Lucas, the only Black director of a 2023 Super Bowl ad, approaches advertising
A childhood spent on the South Side of Chicago gave director Rodney Lucas an appreciation for his culture that translates to his work.“Black Chicago was like a neighborhood full of superheroes,” he told us. “I thought that my barber was a superstar. I thought he was a therapist. I thought…
Snap partners with Linktree to attract creators
Snapchat is integrating with Linktree to offer a link-in-bio feature on the app for public profiles.Previously, Snapchat did not allow links in public profiles (save for brands and Snap Stars, creators with large followings who are verified by Snap), according to TechCrunch.As part of the integration, Snapchat users can also…
5 Effective Strategies to Capture Your Audience and Combat Ad Blindness
In the rapidly evolving digital landscape, ad blindness has become a formidable challenge for brands seeking to connect with their target audience. To overcome this challenge and effectively connect with the target audience, actionable strategies are crucial.A staggering 54% of users who come across ads do not click on them…
As Shein’s controversies grow, its Gen Z consumer base shrinks: report
Last month, influencer Destene Sudduth posted a video on Instagram and TikTok showing the inside of a Shein factory. The video features footage she filmed while touring a factory located in Guangzhou, China, along with other American influencers.“I expected this facility to be so filled with people just slaving away,…
5 Steps to Becoming a Thought Leader That Everyone Trusts
The term "thought leadership" has become the latest buzzword on the lips of industry experts and C-level executives alike. But what exactly is thought leadership, and why has it gained such popularity recently?Customers are looking to founders, CEOs and other brand representatives to communicate expertise and their value proposition more…
Threads: What is it, and should you be on it?
Mastodon, Post, Bluesky…Since Elon Musk took over Twitter, it feels like there’s been a steady stream of new apps promising to be the next Twitter, as safety and usability concerns mount on the platform.So far, there hasn’t been a clear front-runner, as people have struggled with sign-up confusion and waitlists…
Coworking with Carrie Goggans
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Carrie Goggans is VP of client services at A Little Bird, a brand engagement agency.Favorite project you’ve worked on? Last year, we did a sampling tour for Yasso frozen Greek yogurt…
7 Preparation Essentials for Selling a Business
It might seem impossible, but your labor of love — that enterprise you built from the bedrock up and put your life's blood into — could sell in as little as a few weeks. And that's a potentially great thing — whether you're fundraising for future projects or otherwise enjoying…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…