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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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Coworking with Lauren Sallata
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
Why Pluto TV emphasized human-led curation in its fall campaign
Algorithmically generated programming recommendations are table stakes for streaming services. Pluto TV hopes its human touch is what makes it stand out.In a fall campaign that debuted earlier this month, the Paramount-owned streaming service opted to fictionalize the real-life people behind the programming of the free service’s lineup of channels…
Time spent watching television ads could fall nearly a quarter by 2027, according to forecast
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s touch and go for the tube—at least for advertisers.In the US, time spent with television ads…
Gen Zers can recognize brands based solely on ‘sonic memes,’ report says
Some Gen Zers can name a brand based on sound alone, according to a new report from sonic branding agency amp.The agency’s research and insights team analyzed the sonic branding work of 72 companies that Morning Consult previously found were most popular among Gen Z to see if sound might…
Losses lessen at Peacock as subscriber count reaches 28 million
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Peacock’s move to make customers sign up and pay up is working.NBCUniversal’s flagship streaming service added 4…
Some of the newest NBA jersey sponsors are brands you might not expect
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Every season is basketball season. Truly. The WNBA season ended Oct. 18, when the Las Vegas Aces…
Social media trends: There’s always gonna be another mountain
Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.Ski brand rebrand: A New York ski resort’s whimsical rebrand is being ill-received on the internet, with marketer and TikToker Ashwinn Krishnaswamy calling it “one of…
Meta’s earnings another sign of advertising rebound
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The ad rebound appears to be real.Yesterday, Meta reported record-breaking revenue in Q3, bringing in more than…
Bud Light notches win with UFC sponsorship
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Bud Light inked a multiyear deal with mixed martial arts league UFC to become its official beer…
Why some brands are embracing ‘fake out-of-home’
This summer, Maybelline took over public transportation in London and New York with giant mascara wands swiping larger-than-life eyelashes at Tube stops and long, purple buses roaring down Broadway. The videos went viral, with people calling them “top notch” and “the best ad ever.”Thing is, none of it actually happened.The…
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