Your #1 guide to start a business and grow it the right way…
InSmartBudget
Search
Marketing
YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
Wake up with our popular morning roundup of the day's top military and defense stories
Stay Updated
Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
More Stories
Alternative telecasts are the next big thing for sports viewing
The Super Bowl is one of the biggest TV moments of the year. If fans can choose from multiple productions, will it get even bigger?CBS Sports certainly hopes so. When the biggest advertising (and, OK, football) event of the year airs on CBS in February, viewers looking for something a…
Creator economy startups are facing a ‘judgment day’
When Nick Chen, co-founder and CEO of Hype, a marketing and payments platform for creators, raised $5.5 million Series A financing in 2020, it took about a month. That probably wouldn’t happen today—for creator economy companies looking to raise funds, “the vibe is really bad,” he told Marketing Brew.Even if…
Coworking with Birk Cooper
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Birk Cooper is CMO…
Paramount debuts offering focused on sports influencers
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.CBS Sports is playing ball with the ever-growing influencer marketing industry.The advertising division of its parent company, Paramount, debuted the CBS Sports Creator…
Brands are bullish on women’s golf
The times they are a-changin’ in the world of golf.The Ladies Professional Golf Association (LPGA) was the fastest-growing women’s league in terms of partnerships last year, according to a report from sports and entertainment intelligence platform SponsorUnited, increasing brand deals by 30% compared to 2021.“I’ve been in pro sports for…
Amazon to debut ads on Prime Video
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Another day, another ad-supported streaming service: Amazon is rolling out ads on Prime Video starting in early 2024, the company announced on Friday.According…
Celsius keeps bulking up its big-name influencer partners
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Celsius, the Florida-based energy-drink brand, seems to be in every corner store these days.The brand repositioned itself from a weight-loss drink to a…
Social media trends: Is there a PR strike we didn’t know about?
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
Google exec says company adjusted ad auctions to meet revenue goals
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.During the DOJ’s ongoing landmark antitrust trial against Google, a company executive said Google has hiked advertising prices to meet revenue goals.Jerry Dischler,…
Political advertising spend could reach a record $12 billion: report
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Citizens (and advertisers) in swing states should gird their loins: The 2024 election cycle could end up being the most expensive in American…
Most Popular
Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…