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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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How Colossal Media has kept art in advertising for the last 20 years
In recent years, many people have been asking, “Is it cake?” When it comes to billboards, there’s another age-old question: “Is it paint?”For anyone who’s ever seen hand-painted ads in cities like Atlanta, Chicago, or Portland, Oregon, chances are high that they were done by Colossal Media. The company began…
How to craft an effective affiliate marketing campaign for the holidays
On the third day of Christmas, my true love gave to me…Personalized promo codes, paid search keywords, and gift guides in a pear tree. Or something like that.By early fall, affiliate marketers tell us that most holiday marketing plans should be set or nearly set given things like publisher inventory…
It’s Taylor’s world, we’re just marketing in it
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
Amazon puts media buying business up for review
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Amazon is putting its media buying business under an agency review, Marketing Brew has learned.The company spent about $20 billion on advertising and…
How brands could capitalize on everyone’s favorite new item, Taylor Swift and Travis Kelce
She loves the players, and he loves the game. Translation: 12-time Grammy Award–winner Taylor Swift is dating two-time Super Bowl champ Travis Kelce.If we’ve learned anything from the athlete-celebrity couples who have come before them (think David and Victoria Beckham or Dwyane Wade and Gabrielle Union), it’s that when two…
Trade groups band together to define ‘made-for-advertising’ sites
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Four ad trade groups have joined forces to help advertisers better identify made-for-advertising sites.The Association for National Advertisers, 4A’s, World Federation of Advertisers,…
Getty Images releases its own AI image generator
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.AI image generators (or at least decent ones) are relatively new, leading to gray-area questions from marketers like, “Which pictures can I pull…
Beverage brands dominate festival sponsorships: report
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Music festivals are so back.After being deeply impacted by the pandemic, the live music industry is getting back on its feet, in large…
Tubi rolls out AI-powered programming recommendations
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Not sure what to watch next? Talk to Tubi about it.The free streaming service on Tuesday rolled out a ChatGPT-powered recommendation tool designed…
Ad tech’s supply side starts to clean up ‘made for advertising’ inventory
The advertising industry is finally confronting the rotten fruit at the bottom of the digital marketing barrel.Over the summer, a rash of supply-side platforms updated their policies to address so-called made-for-advertising (MFA) websites, after an industry report, conducted by the Association of National Advertisers found “waste” on such sites to…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…