Your #1 guide to start a business and grow it the right way…
InSmartBudget
Search
Marketing
YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
Wake up with our popular morning roundup of the day's top military and defense stories
Stay Updated
Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
More Stories
‘Dig Inn’ is back—here’s why
Out with the new, Inn with the old.The fast-casual chain Dig Inn, which shortened its name to Dig in 2019, announced late last month that it would return to its original moniker, much to fans’ delight. The decision to reverse course on the rebrand, according to Dig Inn CMO Jessica…
Coworking with Scott Morris
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Scott Morris is the chief marketing officer of Sprout Social. He has also served in senior marketing positions at Zendesk, where he was SVP, global marketing and acting CMO, and at…
Podcasts created a new media category. Where do they go from here?
In the year 2025, podcasts feel inescapable. Everyone’s a podcaster, and everything is a podcast.It wasn’t always like this.The birth of the podcast is largely tied to the creation of the RSS audio feed in 2001, though the term “podcast” wasn’t coined until 2004. The following year, Steve Jobs declared…
Welcome to the brand newsletter era
Start spreadin’ the news. While some brands are using Substack partnerships for affiliate marketing, others have opted to take it a step further and are creating newsletters of their own.In recent months, Madewell, American Eagle, Billboard, Rare Beauty, The RealReal, Bandcamp, and Tory Burch have all launched newsletters on Substack.…
A year out from the World Cup, sponsors are stepping up their game
Football has long been far more dominant in the US than fútbol.But with the FIFA Men’s World Cup coming to the states next year for the first time in more than three decades, soccer is generating more buzz than usual, and there’s no shortage of stakeholders—from FIFA sponsors to rights…
A mid-year appraisal of TV industry layoffs
In the last year, the streaming world has been in a pickle.Juggernaut TV media companies are struggling with their declining cable businesses, and some are trying to stem the damage by separating more profitable studio and streaming businesses from their cable properties.As the disruption and restructures remake the companies from…
Brandi Chastain on the evolution of the business of women’s soccer
When Brandi Chastain scored the winning goal of the World Cup for the 1999 US Women’s National Soccer Team during penalty kicks, she celebrated by taking off her jersey and falling to her knees. It didn’t take long before her celebration became an instantly recognizable moment in sports history.The USWNT…
Salomon’s push beyond winter sports
Sports equipment and apparel brand Salomon is largely known around the world for its winter sports gear, and for good reason. The company, which has been around since 1947, contributed to the invention of seven Olympic sports, including ski cross, boardercross, snowboard halfpipe, and freestyle skiing, according to Global Chief…
Why Tubi is beefing up its creator program
The creator-to-Hollywood pipeline is only getting stronger, and Tubi is carving out its segment.In June, the streamer introduced Tubi for Creators, a program that will bring six YouTube creators’ content to the free platform as part of a broader build-out of original- and creator-led programming.The initial cohort of creators includes…
How Instagram built (and potentially restricted) the link-in-bio industry
Prior to 2010, a “link in bio” would have referred to a brief history of the 16th president of the United States. Now, it’s a full-fledged industry.Affiliate marketing has been around for decades, and the influencer as we know it was largely built on the back of the 2000s blogging…
Most Popular
Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…