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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Why one company went all in on marathons
If you’ve ever run or attended a marathon, odds are you’ve seen the letters “TCS.”Tata Consultancy Services (TCS), a B2B tech services company, currently has 14 active marathon partnerships, including sponsorships with five of the seven World Marathon Majors, according to Global Chief Marketing Officer Abhinav Kumar.Outside of its presence…
What makes a good movie trailer, anyway?
There’s no question that the single most influential piece of movie marketing is the trailer.At least, that’s according to sisters Monica and Evelyn Brady, co-founders of the Golden Trailer Awards, which recognize excellence in film and TV trailers. Now in its 25th year, the awards have honored ads for projects…
How American Express is capitalizing on Netflix’s new F1 Academy docuseries
Ever since the Netflix docuseries Drive to Survive helped skyrocket the popularity of Formula 1 in the US, other sports organizations have been trying to replicate the effect.That now includes F1 Academy, the women’s F1 racing championship, which is getting the Netflix treatment with a docuseries that premiered Wednesday.As part…
David Droga to step down as CEO of Accenture Song
A Madison Avenue heavyweight is about to hang up his hat.Accenture Song CEO David Droga is leaving the role on Sept. 1, when he will become vice chair at Accenture, the company announced today.In an interview with the Wall Street Journal, Droga attributed his exit to wanting to focus on…
Coworking with Amy Tunick
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Amy Tunick is CMO of cinema advertising platform National CineMedia. Previously, she worked at companies including Grey Group, WarnerMedia, and WWE.Favorite project you’ve worked on? My favorite project was for Hulu…
Apple is Kantar’s most valuable brand for fourth year in a row
How do you like them apples?For the fourth year in a row, Apple was named by Kantar as the most valuable brand in the world.The tech giant earned the top spot with a brand value of $1.3 trillion, according to Kantar’s annual BrandZ report, which ranks companies around the world…
This year’s best jokes from the upfronts
What are the upfronts for, if not for cocktail receptions, long lines, and a chance to see stand-up comedians roast the industry you’ve dedicated your life to?At this year’s upfronts presentations, the comedians tapped to impress advertisers didn’t hold back. Seth MacFarlane kicked off the week with a musical number…
Fubo debuts women’s sports hub, riding demand for content
Fubo is getting in the zone.Capitalizing on growing demand for women’s sports like basketball and volleyball, the streamer introduced a hub for women’s sports content to its home page earlier this month, where viewers can find programming including live games and documentaries. The first advertiser integration is set to roll…
Marketing budgets stagnate from 2024 to 2025: report
Sometimes no news is good news.According to Gartner’s annual CMO Spend Survey, the average marketing budget represents 7.7% of total company revenue in 2025, which is the exact same share as last year.This year’s flatline comes after two years of declines in marketing budgets as a percentage of company revenue,…
Why a razor brand sponsored a pro volleyball championship
Some sports sponsorships just make sense, like Reese’s and Angel Reese or Rao’s and Tommy DeVito. Add Bic Soleil and the Pro Volleyball Federation (PVF) to that list.The razor brand served as the title sponsor of the PVF’s championship tournament, formally called the 2025 Bic Soleil Pro Volleyball Federation Championship,…
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