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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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How brands could capitalize on everyone’s favorite new item, Taylor Swift and Travis Kelce
She loves the players, and he loves the game. Translation: 12-time Grammy Award–winner Taylor Swift is dating two-time Super Bowl champ Travis Kelce.If we’ve learned anything from the athlete-celebrity couples who have come before them (think David and Victoria Beckham or Dwyane Wade and Gabrielle Union), it’s that when two…
Trade groups band together to define ‘made-for-advertising’ sites
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Four ad trade groups have joined forces to help advertisers better identify made-for-advertising sites.The Association for National Advertisers, 4A’s, World Federation of Advertisers,…
Getty Images releases its own AI image generator
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.AI image generators (or at least decent ones) are relatively new, leading to gray-area questions from marketers like, “Which pictures can I pull…
Beverage brands dominate festival sponsorships: report
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Music festivals are so back.After being deeply impacted by the pandemic, the live music industry is getting back on its feet, in large…
Tubi rolls out AI-powered programming recommendations
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Not sure what to watch next? Talk to Tubi about it.The free streaming service on Tuesday rolled out a ChatGPT-powered recommendation tool designed…
Ad tech’s supply side starts to clean up ‘made for advertising’ inventory
The advertising industry is finally confronting the rotten fruit at the bottom of the digital marketing barrel.Over the summer, a rash of supply-side platforms updated their policies to address so-called made-for-advertising (MFA) websites, after an industry report, conducted by the Association of National Advertisers found “waste” on such sites to…
Alternative telecasts are the next big thing for sports viewing
The Super Bowl is one of the biggest TV moments of the year. If fans can choose from multiple productions, will it get even bigger?CBS Sports certainly hopes so. When the biggest advertising (and, OK, football) event of the year airs on CBS in February, viewers looking for something a…
Creator economy startups are facing a ‘judgment day’
When Nick Chen, co-founder and CEO of Hype, a marketing and payments platform for creators, raised $5.5 million Series A financing in 2020, it took about a month. That probably wouldn’t happen today—for creator economy companies looking to raise funds, “the vibe is really bad,” he told Marketing Brew.Even if…
Coworking with Birk Cooper
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Birk Cooper is CMO…
Paramount debuts offering focused on sports influencers
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.CBS Sports is playing ball with the ever-growing influencer marketing industry.The advertising division of its parent company, Paramount, debuted the CBS Sports Creator…
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