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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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How the major streamers stacked up in 2024
This Christmas, while some folks may binge classic holiday films like The Polar Express or The Grinch, Netflix is betting others will tune in to watch Queen Bey herself.During halftime of the Texans-Ravens game on Christmas Day—one of two NFL games streaming exclusively on Netflix that day—Beyoncé will perform songs…
Trends that shaped sports social in 2024
The holidays are a time of rest, relaxation, and endlessly scrolling social media to avoid conversations with your weird cousin.For sports fans, that endless scroll is likely to include a hearty helping of content from the teams and leagues they follow—or even some from the teams they hate, if the…
2025 will be the year of AI-powered brand design, Adobe predicts
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Goodbye, clean-girl minimalism. Hello, AI-inspired futurism.As marketers work on crafting their 2025 campaigns, the simplicity of the…
Automakers rein in EV ad spend
The electric vehicle revolution will apparently not be televised.Automakers like Ford and Nissan have reined in their EV ad spend this year, at least on TV, according to iSpot.According to the measurement firm, automakers spent 22% less marketing electric vehicles on linear TV in the first 11 months of 2024…
Coworking with Stacey Andrade-Wells
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Stacey Andrade-Wells is CMO of Liquid IV. Prior to joining Liquid IV, she spent more than seven years at Proctor & Gamble working on brands like Gain, Swiffer, and Mr. Clean.Favorite…
Shiv Gupta, ad tech’s educator, is preparing for category ‘whiplash’ in 2025
If anyone knows what’s keeping ad-tech folks up at night, it’s Shiv Gupta.As the founder of the ad-tech education company U of Digital, Gupta’s job is to help make sense of some of the industry’s weediest topics, like identity resolution or what the heck a clean room does. Ahead of…
Meta plans crackdown on health-related user data
Starting next year, Meta plans to limit certain advertisers’ access to health-related data that could affect how everything from vitamins and supplements to acne treatments and Botox injections are marketed on the platform.The plans, contained within a lengthy update to Meta’s advertising policy released last month, detail how the platform…
Appeals court upholds law to ban TikTok
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Get your TikTok Shop hauls in while you can.On Friday, a federal appeals court in DC upheld…
Authenticity wins with multicultural gift-givers, per report
The holiday season is upon us, and, after a rocky handful of years thanks to the pandemic, there are signs that consumers are eager to celebrate like it’s 2019 again—including spending on gifts. That doesn’t necessarily mean everyone will automatically flock to your brand (even if you pull off a…
Social media trends: Burlington soup factory
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
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In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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A while back, I took a couple of my grandchildren on a tour of the…
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Startups face numerous challenges on their journey to success, and failing to overcome any one…