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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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CBS is ‘virtually sold out’ of ad slots for Super Bowl 58
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Still hoping to snap up a Super Bowl ad slot for 2024? You’re probably out of luck.CBS…
Social media platform use is steady, except on X: report
Social media: can’t live with it, can’t live without it.Since last November, Why Group, Horizon Media’s behavioral science practice, has been tracking trust in social media platforms relative to current events with monthly surveys of around 1,000 Americans. The latest edition of its Social Media Trust Tracker covers data from…
Amazon rolls out new ad offerings for Fire TV
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Amazon Fire TV is rolling out new options for advertisers as connected TV investment continues to climb.The…
A challenger fantasy sports brand plans to take on the big dogs
The world of fantasy sports is dog-eat-dog—and not just for those managing fantasy teams. For brands that operate fantasy platforms, it’s a competitive space, especially given the dominance of major sports media companies like ESPN and Yahoo and sportsbooks like FanDuel and DraftKings. But there’s at least one underdog with…
Netflix’s ad tier has 15 million monthly active users
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Netflix’s ad-supported tier has 15 million monthly active users globally, the streamer announced Wednesday.The figure, which Netflix…
Marketers to spend most of holiday budgets in November: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The holiday season is right around the corner. Consider this a reminder that it’s time to start…
IP addresses may not be the post-cookie data solution adtech wanted
Beep. Beep. Beeeeeep. That’s the sound of the IP address as an identifier on life support.In mid-October, Google announced that it planned to begin experimenting with a feature that cloaks users’ IP addresses within its Chrome browser, following in the footsteps of Apple, which in 2021 began hiding user IP…
How brands celebrated Halloween this year
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Much like choosing a costume, Halloween campaigns can be masterfully executed or miss the mark. So which…
Lessons in NIL for marketers new to the space
It’s been more than two years since the first NIL deals went live, but some marketers still see the space as the “wild West,” as a few sports attorneys and marketers put it.Maybe that’s because the legal framework for NIL is still evolving: “The landscape was shifting as we learned…
Shifts at GroupM, 72andSunny, and more
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps the agency world’s biggest leadership changes, account wins and losses, reviews, acquisitions,…
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