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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Coworking with Sierra Ripoly
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Sierra Ripoly is the head of integrated communication at Flamingo, a body-care brand. She has also worked in marketing and social media strategy at brands including Danessa Myricks Beauty, Ring Concierge,…
Netflix House invites fans to come in—and hopefully come back
Wanna come over and Netflix and chill? And also do a VR experience and solve an escape room and play mini-golf?That’s the question Netflix executives are hoping consumers will say yes to. Netflix House, the first of three planned immersive complexes based on its popular IP, opened its first set…
ESPN plans more NBA, NFL alt casts as it looks for more ways to innovate sports viewing
At the ESPN Edge Innovation Conference in New York last week, Disney unveiled a holiday surprise.Dunk the Halls, a holiday-themed animated NBA game alt cast that first premiered last year , will be returning this year on Christmas Day. Last year’s alt cast, which featured a game between the New…
The secret sauce behind Taco Bell’s sustained social engagement
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to move brands forward—making work that works.This story is the latest in a series exploring how…
Coworking with Justine Melman
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Justine Melman is CMO at Optimum Retailing, a retail management software company. She has held senior leadership roles at brands including BMO, Clearco, Postmedia, and Flybits.What’s your favorite project you’ve worked…
Bot activity amplified unproven link between autism and Tylenol on X: report
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to move brands forward—making work that works.Tylenol may have a bot problem.In late September, President Trump…
Why fan edits are movie marketing magic
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to move brands forward—making work that works.Only a true fan could dream up the singularly effective…
How Teton Ridge is roping in new fans for rodeo and Western sports
Feeling the inexplicable urge to shout “yeehaw” or rock a pair of cowboy boots? You’re not the only one.Due perhaps in part to the rise of popular Western-themed shows, from Paramount’s Yellowstone to Netflix’s Ransom Canyon, the Wild, Wild West has had plenty of screentime, and there’s about to be…
The long game: Why Athletic Brewing is doubling down on endurance sponsorships
If a product is good enough for the athletes who compete in Ironman races—grueling, 140.6-mile triathlons that take place around the world—then it’s probably good enough for just about anyone.That’s the message that the marketing team at Athletic Brewing, the non-alcoholic beer company that has been an official Ironman sponsor…
Behind the scenes of the branding for the two newest PWHL teams
Before hockey takes center stage—or center rink—during the Winter Olympics in February, the puck will drop for the third season of the Professional Women’s Hockey League later this month.This season, the league is welcoming two expansion teams from Seattle and Vancouver, whose additions were first announced in April. Their brand…
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