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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Inside the reality-TV-star-to-influencer pipeline
Contestants on reality shows like Love Island and The Bachelor are supposed to be there to find love, so when drama emerges, they’re often asking: Is this person here for the right reasons?The better question might be: Have the right reasons evolved?For many reality show contestants, the biggest benefit of…
US internet ad market climbs to $258.6 billion: PwC
Everyone’s talking about that Coldplay jumbotron couple, but here’s something slightly more worthwhile to focus on.The internet ad market in the US grew 14.9% last year to $258.6 billion, significantly more than the 7.3% growth it saw in 2023, according to a new report from the consulting firm PwC.The report,…
How LinkedIn became a breakout platform for content creators
“LinkedInfluencer” isn’t an official term at LinkedIn HQ, but that could soon change.The Microsoft-owned networking platform created its first influencer program more than a decade ago, but, as video content has become more popular in recent years, its potential as a creator platform has only grown.In 2021, LinkedIn added a…
Coworking with Nada Arnot
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Nada Arnot is EVP of marketing at The Economist. She has also served in senior positions at the streaming service Britbox, AMC Networks, and Hearst.How would you describe your job to…
Why Cash App took Timothée Chalamet to the movies
Where to place an ad featuring movie star Timothée Chalamet? Why, at the movies, of course!The Dune and Wonka star beloved among Gen Z partnered with Cash App for a cinematic, two-minute-long ad spot that is playing in movie theaters across the country this summer. The ad, which also features…
Netflix execs say ad sales revenue is set to double this year
Fresh off of 120 Emmy nominations, Netflix beat analyst expectations and reported second-quarter revenue of $11.08 billion, up 16%.In the United States and Canada, revenue grew 15% year over year, the company reported in its quarterly earnings on Thursday, despite broader macroeconomic uncertainty. Netflix also upped its full-year revenue guidance…
At WNBA All-Star Weekend, brands look to court growing fanbases
The (WNBA) stars are aligning this weekend in Indianapolis for WNBA All-Star Weekend, and you can bet many of the league’s sponsors will be there, too.In addition to the action at the Indiana Fever’s Gainbridge Fieldhouse, which includes the 3-Point Contest and the Skills Challenge on Friday followed by the…
How ‘F1 The Movie’ took a page from the ‘Barbie’ marketing playbook
These days, did a movie even come out if there wasn’t a several-month period when the film was embedded in just about every aspect of culture possible?The folks behind F1 The Movie would probably say no.As Formula 1 fans geared up for the Brad Pitt-led blockbuster to hit theaters this…
With a Kraft Heinz breakup reportedly on the horizon, what happens next?
Breakups are often inevitable—even for consumer packaged goods giants.Kraft Heinz is reportedly on the brink of consciously uncoupling after a decade together. The purveyors of Kraft Mac & Cheese and Heinz Ketchup, among other brands that dominate the grocery aisles, were mashed together in 2015 under a deal arranged by…
With flag football on the rise, sponsors are taking note
For football fans counting down the days until the start of the NFL season, there’s a chance this summer to see their favorite game in action—sort of.In the midst of the FIFA Club World Cup final last weekend, MLB All-Star Week this week, and WNBA All-Star Weekend kicking off Friday,…
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…