When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
Amazon Ads rolled out a beta version of its AI-powered video generator in September. Now, ahead of the Cannes Lions International Festival of Creativity next week, the company is rolling out a more advanced version of the tool.This updated video generator is designed to create high-motion, realistic video, as opposed…
Last year, New York welcomed a new women’s pro soccer team in Brooklyn FC, which just wrapped up its inaugural season competing in the USL Super League.The league, which is officially called the Gainbridge Super League following an April naming rights deal with the insurance company, sits at the top…
You won’t see the New York Knicks or the Minnesota Timberwolves in the NBA Finals this year, but you will see ESPN’s new DTC streaming service.During Game 1 on Thursday night, the Disney-owned company is airing its first ad teasing the new product, which will be called, simply, ESPN. The…
The girlies are all in on Oura rings. Now, the wellness-tracking wearables brand is hoping Tom Cruise can help get the boys on board, too.Ahead of Mission Impossible —The Final Reckoning’s Memorial Day weekend premiere, the fitness tech brand ran an adrenaline-filled campaign featuring exclusive stunt footage from the film…
Automated clips and trailers powering content recommendation on a streaming service? Stranger things have happened.Netflix has received a patent for technology that automatically extracts “compelling portions” of shows and movies and collates clips designed to encourage viewers to check out more programming, according to a patent published by the United…
Ohana means family, and family means Spam.The canned-meat product has long had a place on Hawaiian families’ dinner tables, and when the brand got the opportunity to partner with Disney on the recent live-action remake of Lilo & Stitch, a beloved tale of a Hawaiian girl and her adopted pet…
The growth in the US electric vehicle market may be slowing, but that isn’t stopping Slate Auto, a startup backed by investors including LA Dodgers controlling owner Mark Walter and Jeff Bezos, from coming out strong.Marketing Brew chatted with Slate’s head of brand and marketing, Ben Whitla, about the company’s…
Gainbridge is ensuring its place in the women’s sports ecosystem.The Indiana-based financial services and insurance company was among the brands to sponsor Caitlin Clark when she was still in college, and it holds the naming rights to the Indiana Fever’s home arena, Gainbridge Fieldhouse (where the NBA Finals–bound Pacers also…
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Hamid Saify is CMO of the energy-drink brand Lucky Energy. He previously worked at Liquid Death, and he has worked at agencies like Doner and Deutsch.Favorite project you’ve worked on? There…
Did you know that Spotify has a head of dance and electronic development? Her name is Ronny Ho, and her team decides what electronic music makes it to Spotify’s in-house curated playlists.At Spotify’s second annual Sparks event in New York last week, Ho and other execs talked about how they…
In a declining economy, startups face an uphill battle when it comes to securing funding.…
With all of the recent news about artificial intelligence (AI), it got me thinking about…
A while back, I took a couple of my grandchildren on a tour of the…
Startups face numerous challenges on their journey to success, and failing to overcome any one…
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