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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Automakers rein in EV ad spend
The electric vehicle revolution will apparently not be televised.Automakers like Ford and Nissan have reined in their EV ad spend this year, at least on TV, according to iSpot.According to the measurement firm, automakers spent 22% less marketing electric vehicles on linear TV in the first 11 months of 2024…
Coworking with Stacey Andrade-Wells
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Stacey Andrade-Wells is CMO of Liquid IV. Prior to joining Liquid IV, she spent more than seven years at Proctor & Gamble working on brands like Gain, Swiffer, and Mr. Clean.Favorite…
Shiv Gupta, ad tech’s educator, is preparing for category ‘whiplash’ in 2025
If anyone knows what’s keeping ad-tech folks up at night, it’s Shiv Gupta.As the founder of the ad-tech education company U of Digital, Gupta’s job is to help make sense of some of the industry’s weediest topics, like identity resolution or what the heck a clean room does. Ahead of…
Meta plans crackdown on health-related user data
Starting next year, Meta plans to limit certain advertisers’ access to health-related data that could affect how everything from vitamins and supplements to acne treatments and Botox injections are marketed on the platform.The plans, contained within a lengthy update to Meta’s advertising policy released last month, detail how the platform…
Appeals court upholds law to ban TikTok
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Get your TikTok Shop hauls in while you can.On Friday, a federal appeals court in DC upheld…
Authenticity wins with multicultural gift-givers, per report
The holiday season is upon us, and, after a rocky handful of years thanks to the pandemic, there are signs that consumers are eager to celebrate like it’s 2019 again—including spending on gifts. That doesn’t necessarily mean everyone will automatically flock to your brand (even if you pull off a…
Social media trends: Burlington soup factory
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
Google search ads ran on sanctioned and pornographic websites, report finds
We’d wager a guess that the United States Army probably doesn’t want to advertise on an animated pornography website.But ads for the US Army and plenty of other advertisers appear to have run on websites like the one mentioned above, in the form of Google search ads, according to a…
Ad revenue is growing faster than expected, per analyst
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Trim the trees—the holiday season is going to be extra merry for Madison Avenue, at least according…
Coworking with Lex Josephs
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
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