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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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What’s working for Free People on social
When it comes to trying new things online, Free People isn’t holding back.The Urbn clothing brand, which has more than 4.6 million followers on Instagram and a growing investment in platforms like TikTok, YouTube, and Substack, views social as key to its efforts to reach its core demographic of women…
Coworking with Jessica Serrano
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
Coworking with Luiz Felipe Barros
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
How K18 is capitalizing on trends to boost TikTok results
Since it was founded in 2020, hair-care brand K18 has always tried to “stay scrappy” in its marketing, CMO Michelle Miller told us.Looking back, Miller said K18 “was doubling down on TikTok when none of the other hair-care brands were doing it” and has since embraced TikTok Shop and developed…
A basketball exec’s journey from startup soccer to the NBA
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of the profiles here.Basketball executive Kerry Tatlock’s title might say NBA, but her heart says WNBA.A New York Liberty season ticket holder, Tatlock got her start in the sport working for the…
Vestiaire Collective works to educate influencers on fast-fashion harms
If you can’t beat ’em, teach ’em. That seems to be Vestiaire Collective’s new motto.The secondhand luxury retailer, which a year ago banned the sale of items from brands it classifies as fast fashion, including Shein and H&M, on its platform, is now bringing its anti-fast-fashion ethos to its influencer…
Marketers predict 2025 Super Bowl ad trends
The Super Bowl lineup is in. No, not the teams, but the advertisers, some of whom seem to announce plans for the game earlier and earlier each year.A 30-second Super Bowl ad costs around $7 million, but the reach is unparalleled in live sports, regardless of marketers’ goals. Around 123.4…
3 trends that could define streaming in 2025
In a shocker to no one, the streaming revolution isn’t slowing down any time soon.In November, streaming viewership increased by 7.6% year over year, according to Nielsen, and households devoted an average of nearly 42% of their TV time streaming shows and movies. While YouTube owned a record 10.8% of…
From Burger King to Chanel, brands can’t get enough of the Advent calendar trend
’Tis the season! Partridges are gathering in pear trees, true loves are gifting turtle doves, and brands are clamoring to help customers count down the days until Christmas—wait, that’s not how the song goes?Since around the turn of the 20th century, Advent calendars have been a popular holiday tradition to…
CMOs on 2024’s overlooked marketing trends
Not every marketing trend gets its 15 minutes of fame.While AI’s effects on marketing got plenty of hype in 2024, there are plenty of other tools and strategies that perhaps didn’t get the same amount of attention.That ends now. We asked several CMOs what they think are the most overlooked…
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Startups face numerous challenges on their journey to success, and failing to overcome any one…