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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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2025 won’t be as rosy for US ad spend, analyst predicts
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The advertising industry defied expectations in 2024, but don’t expect 2025 to be as rosy, according to…
How American Girl got trendy on TikTok
The American Girl brand is, well, all-American. The dolls all come with their own stories, some tied to pivotal moments in American history, and the brand aims to instill “confidence, character, and courage” in young girls, according to Jamie Cygielman, president of American Girl. Inspiring its target audience to learn…
Yahoo pitches curation and partnerships at CES
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Yahoo is jumping on the curation bandwagon.The digital media company will work with a host of partners…
Peacock is testing mini-games and vertical videos to boost engagement
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Peacock wants users to play games, and not the kind your toxic ex used to play.The…
What we’re watching for at CES 2025
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Nothing quite signals the new year like conference-floor carpeting and stale oxygen. Viva Las Vegas!This week, CES,…
In 2025, e.l.f. Cosmetics is sticking with sports
When e.l.f. Cosmetics ran a regional Super Bowl ad starring Jennifer Coolidge in 2023, beauty brands and sports weren’t typically considered members of the same team.Almost two years later, that’s starting to change, with more beauty and personal-care brands tapping into sports and leagues of all kinds, including the NFL…
Why football sponsors are going beyond the traditional ad format
From Friday Night Lights to All American, dramas and sitcoms about football have permeated TV networks for decades. In recent years, marketers and brands have looked to get in on the fictional football content game, too.This year, both Applebee’s and Bud Light introduced football-centric original content that doubled as marketing…
Get ready for consolidation in 2025, media investors say
In the New Year, the Lumascapes could get a little smaller.That’s because, if the tea leaves are correct, advertisers are heading into an era of consolidation, as (potentially!) lower interest rates, a (maybe!) stable economy, and a (perhaps!) more favorable regulatory landscape sets the stage for a blizzard of dealmaking.…
CMOs on the biggest challenges they anticipate in 2025
Marketing might be fun, but no one said it would be easy.In the new year, marketers are facing new technology, new consumer habits and preferences, and a constantly shifting landscape (like the fate of a TikTok ban that’s now in the hands of the Supreme Court).We asked marketers about the…
CMOs share their biggest priorities for 2025
January is all about intention-setting. And boy, do CMOs have some big goals for the new year.With potential pressures to marketing budgets, continued development of AI tools, and the never-ending pressure to win over new customers, CMOs and top marketers across categories have big plans for 2025.We asked several of…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…