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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Cannes 2025: Au revoir
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.Happy Friday, and long time, no see! It’s the last day of the festival, and we’ve still got a lot of ground to cover—much like anyone…
Sports fandom in the US is increasingly communal and round-the-clock: report
From memes of Tyrese Haliburton doing Reggie Miller’s famous choke celebration to a seemingly neverending stream of international soccer content leading up to the FIFA World Cup, sports are everywhere these days—even if you’re not on NBA Twitter.In fact, more than half (56%) of US adults watch sports in some…
How Netflix’s ‘Stranger Things’ came to life in the Marquis Theatre lobby
The Creels have moved from Hawkins, Indiana, to New York City.Or rather, Creel House from the fictional Stranger Things universe has been erected in the lobby of the Marquis Theatre in Times Square. It’s an activation created by sister agencies Salt and Pinch (which are handling production and creative, respectively)…
Rodeos, rosé, and rubbing elbows with the greats
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.Bonjour from Day 2 of Cannes Lions! I still haven’t learned any French (or had time to visit a local grocery store), but I have already…
Ads are coming to WhatsApp
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.For the more than 11 years since Meta acquired WhatsApp, the messaging app remained an outlier in the company’s portfolio for one major reason: it wasn’t…
State Farm kicks off new brand platform with Caitlin Clark ad
State Farm is doing some spring cleaning.With the WNBA season and the weather both heating up as the NBA season winds down, the insurance company, which is deeply invested in basketball across multiple leagues, debuted a new brand platform starting with an ad featuring one of the biggest names on…
Coworking with Leslie Walsh
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Leslie Walsh is head of strategy at RYA, an AI tool from the New York-based ad agency Episode Four. Prior to joining Episode Four, she’s also worked at agencies including BBDO…
Athletes’ next social media platform of choice? LinkedIn
You might not know Lewis Hamilton in real life. But you can always (try to) connect with him on LinkedIn.The Ferrari F1 driver is among a larger influx of athletes who have joined the platform in the past five years or so, according to Laura Lorenzetti, LinkedIn’s senior director and…
Inside Snapchat’s plan to court—and grow—the next generation of creators
There’s a lot of chatter about TikTokers and Instagrammers these days, but not as much about Snapchatters. Jim Shepherd, director of global content partnerships at Snapchat’s parent company, Snap Inc., is working to change that.Shepherd’s job is largely to recruit creators to Snapchat, pitching them on features like the platform’s…
NBA team sponsorship revenue nearly doubled in past five years: report
The NBA is reaching new heights. And no, we don’t just mean the stature of the athletes.Team sponsorship revenue across the league has almost doubled over the past five seasons, fueled by record number of deals for a rookie, new jersey-patch sponsors, and an influx of hundreds of new brands…
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