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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Coworking with Mayte Alquicira
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Mayte Alquicira is marketing and operations manager, loyalty, at Cinépolis Cinemas USA, a luxury theater brand. She’s also worked as the brand’s guest experience manager and supported the brand’s expansion into…
Hubslife backlash is a reminder that audiences can be fickle
Is the new American dream a farce?We’re talking, of course, about the “dream” of content creation, posting content, gaining a massive following on social media, getting a ton of brand deals, and quitting your 9-to-5. Someone might see it as a fool’s game when watching the backlash that one creator,…
Peacock stayed stuck at 41 million subscribers in Q2
Peacock is stuck in a rut, at least when it comes to subscribers: The streamer stayed flat with 41 million subscribers in Q2, the same number it reported in Q1, according to parent company Comcast’s Q2 earnings call on Thursday.However, Peacock narrowed its losses to $101 million for the quarter,…
Spotify created its first audio gaming ad for Netflix’s ‘Happy Gilmore 2’
Ad gamification continues, this time with a new ad for Netflix’s Happy Gilmore 2 on Spotify.Users of the audio app who encounter the ad can play rounds of golf to reveal Easter eggs from the Happy Gilmore universe, hear clips from the film, and access a personalized “happy” playlist.The ad…
Lessons learned from American Eagle’s crash and burn
Could American Eagle’s most expensive campaign to date end up being its most costly mistake?The campaign, which launched last week with actor Sydney Sweeney at the helm, reportedly cost millions of dollars as a big-bet play to reverse declining sales after the company reported a $68 million operating loss in…
Bringing back the ‘Lipotle’ lip stain paid off for Chipotle
Burrito-proof beauty so nice, they had to do it twice.Last year, Chipotle and Wonderskin Beauty came together in an unexpected collab to create a “Lipotle” lip stain, which sold out in a week and drew more than 10,000 emails, posts, and comments on both brand’s channels asking for more.A year…
How advertisers are approaching ads on WhatsApp
WhatsApp once promised to have No Ads! No Games! No Gimmicks!” on its platform. Last month, the news that ads were in fact coming to WhatsApp, which parent company Meta announced at Cannes Lions, prompted plenty of questions about user privacy and concerns about how user data could be used…
Do agencies want to use new generative AI creative tools?
The venture-capital world seems to be betting big on generative AI creative tools, and it wants adland to buy in, too.A number of buzzy, AI-related startups have gotten financial backing from major VC firms. However, with an influx of tools that claim to make ad creation easier, some agencies are…
Brands were all-in on the Coldplay concert couple. Should they have been?
It was the kiss cam seen ’round the world—and on just about every brand account.When the former CEO and former head of HR at software company Astronomer were caught in an apparent moment of infidelity at a Coldplay concert in Massachusetts last week, it immediately set off a social media…
Barbie Dream Fest is the latest way the doll brand is coming to life
For all the little (and big) girls who dream of living in a Barbie world, fantasy is about to get one step closer to reality.Earlier this month, Mattel joined forces with the fan convention company Mischief Management to put on Barbie Dream Fest, dubbed “the ultimate Barbie fan event.” The…
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