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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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Netflix crosses 325 million paid subscribers as it closes in on Warner Bros.
Hollywood has been in a frenzy about the potential demise of the theatrical business if Netflix acquires Warner Bros. Discovery, but during the streamer’s Q4 2025 earnings call on Tuesday, Netflix co-CEO Ted Sarandos sought to put some of those fears to rest.“When this deal closes, we will be in…
As Sundance takes its last bow in Utah, marketer interest in the festival continues to grow
Sundance is taking over Park City, Utah, for the last time.The film festival, which kicked off Thursday and runs until Feb. 1, has drawn the film industry and marketers keen on branded entertainment opportunities to the ski destination for years. As the festival prepares to take its last bow in…
TikTok’s US operations sale is official
After a yearslong saga, TikTok’s US operations are now under new management.The $14 billion deal that was signed last month to form the TikTok USDS Joint Venture was finalized late Thursday night after the US and Chinese governments gave it the green light. Moving forward, Oracle, Silver Lake investing, and…
As hockey fandom heats up, Florida Panthers ink deal with hair care brand
Hair has always been a big deal in men’s hockey, if the timeless “hockey flow” style of many players’ tresses is any indication. But beauty and hair brand sponsorships haven’t always been common in men’s professional sports.That tide is starting to turn, including in South Florida, where back-to-back Stanley Cup…
Wikipedia’s 25th anniversary is a celebration of human knowledge
Wikipedia is, in many ways, the backbone of the internet. The free encyclopedia boasts more than 66 million articles in 342 languages on just about every topic under the sun; the English articles alone would take more than 38 years to get through. On an average day, the site receives…
Why brands are hitting the slopes for the 2026 Winter Games
Nothing beats the feeling of taking off ski boots after a day on the slopes. But ahead of the 2026 Winter Olympics and Paralympics in Milan and ski resort town Cortina d’Ampezzo, some marketers are preparing to be in their mountain gear for a little longer.While the Winter Games have…
For some impacted by layoffs, content creation is a new safety net
Paul Butler had long dreamed of moving to New York City. So when he finally had the chance to move for work, only to find out a week later that his social marketing position at Amazon was being eliminated, he said it felt like a “rug was pulled out from…
After 10 years in retirement, Dos Equis’s Most Interesting Man is back
He’s baaaaccckkk.After 10 years in retirement, Dos Equis’s iconic character, the Most Interesting Man, is making his return. While the Heineken-owned beer brand has been setting up the return of the Most Interesting Man with teasers since earlier this month, the full story and campaign are dropping Monday during the…
Coworking with Shereen Ladha
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Shereen Ladha is VP, head of strategy, North America, at Sid Lee, an international creative services firm founded in Montréal. She has also worked at Hill+Knowlton Strategies, Rethink, and McCann WorldGroup…
The biggest agentic AI announcements from CES and NRF
January always starts off with a bang for marketers and brand execs getting back into office after the holidays, with both CES and the National Retail Federation (NRF) annual show held in the first two weeks of the month.During this year’s conferences, innovations around AI were inescapable, and agentic AI…
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