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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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RedNote leans into app store ads as TikTok users look for alternative platforms
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Creators and users mourning the expected end of TikTok are flocking to RedNote—and it looks like the…
FAST channels continue catching on—and fast
In a bygone era, kids could access children’s educational programming like Mister Rogers’ Neighborhood, Sesame Street, Reading Rainbow, or Arthur through their local PBS affiliate on linear TV. But as kids (and the adults in their lives) largely turn to streaming, PBS has been hard at work trying to reach…
The Trade Desk buys ad-tech intelligence firm Sincera
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The Trade Desk, one of the largest demand-side platforms not named Google, has acquired the ad-tech data…
Pop culture trends that shaped email marketing in 2024
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The beginning of the year might be the start of Hollywood’s awards season, but good cinema can…
Coworking with Jeaneen Andrews-Feldman
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
2025 won’t be as rosy for US ad spend, analyst predicts
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The advertising industry defied expectations in 2024, but don’t expect 2025 to be as rosy, according to…
How American Girl got trendy on TikTok
The American Girl brand is, well, all-American. The dolls all come with their own stories, some tied to pivotal moments in American history, and the brand aims to instill “confidence, character, and courage” in young girls, according to Jamie Cygielman, president of American Girl. Inspiring its target audience to learn…
Yahoo pitches curation and partnerships at CES
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Yahoo is jumping on the curation bandwagon.The digital media company will work with a host of partners…
Peacock is testing mini-games and vertical videos to boost engagement
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Peacock wants users to play games, and not the kind your toxic ex used to play.The…
What we’re watching for at CES 2025
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Nothing quite signals the new year like conference-floor carpeting and stale oxygen. Viva Las Vegas!This week, CES,…
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