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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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Google returns to court for remedy phase of DOJ ad-tech antitrust trial
Google is heading back to court on Monday for the remedy phase of United States v. Google LLC, where it faced judgment of operating an advertising monopoly.Up to speed: US District Court Judge Leonie Brinkema ruled against Google back in April after closing arguments were given last November, finding that…
Influencers are expanding far beyond their social media channels
Ask twenty-something-year-old women what they think The Cut’s brand is, and their responses might echo what one Redditor put succinctly: “The Cut has been posting insane articles (among some very good journalism) forever.”The publication came onto the fashion scene in 2008 as a section of New York before later expanding…
The most marketable college athletes in fall sports: report
Fall is right around the corner, which means apple picking, pumpkin spice, and spending every Saturday watching college football.But that’s not the only college sport with a fandom. Women’s volleyball, for instance, has been making waves ever since the University of Nebraska Cornhuskers filled a stadium with more than 92,000…
Coworking with Ashley Shaffer
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Ashley Shaffer is CMO of Redscout, a Stagwell-owned brand strategy and design consultancy. She’s worked in strategy and leadership roles at brands like Netflix, Ideo, Preacher, and Outerknown.How would you describe…
Why Broadway merch is going the subtler route
A Broadway show uses many of the typical avenues to get its name out there, from TV ads and social media campaigns to OOH components across New York City, and even the buzz of celebrity-cast involvement.Then there is the merchandise itself, bespoke pieces often emblazoned with the show’s name or…
On campuses, GenAI companies brand themselves as academic friends, not foes
Academic cheating is an age-old concern. But while students used to peek at classmates’ Scantron sheets to see which bubbles were filled in, there are new tools that some say could supercharge cheating: generative AI.That’s not stopping gen AI brands from marketing themselves to not just college students but also…
How marketers are meeting the moment in 2025
Times are a-changin’. Eighty percent of marketers surveyed think marketing will look completely different 18 months from now, and nearly 90% said that agility is the most important trait for a marketer to have these days, according to a survey conducted by Morning Brew and shared at our annual Marketing…
Inside the social media frenzy around ‘The Summer I Turned Pretty’
Got a ton of people on the internet talking about the same thing for a day? Brands might rush in. Got a ton of people talking about the same thing for weeks on end? Brands will rush in.That’s exactly what has happened over the last two months amid the third…
How Duolingo turns social stunts into long-term growth
If there’s one brand that’s come to define the “unhinged” social marketing era, it’s Duolingo.Whether it’s bubble butt Super Bowl interruptions, mascot séances, or death stunts, the language-learning platform has figured out how to continuously shock its audience while somehow getting them to do their next lesson. The brand now…
Red Antler’s CCO on the new era of brand building
The design landscape is changing rapidly. In some ways, it’s more accessible than ever as AI tools flood the market and AI companies pitch consumers and businesses alike on its ease of use. In others, it’s becoming more difficult to balance the need for personalization, the myriad touchpoints, finding ways…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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A while back, I took a couple of my grandchildren on a tour of the…
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Startups face numerous challenges on their journey to success, and failing to overcome any one…