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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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What happened during the first day of Google’s ad-tech antitrust trial remedy phase
The remedy phase of United States v. Google LLC kicked off in a federal courthouse in Alexandria, Virginia, on Monday. In its opening statement, the US Department of Justice’s team called Google’s proposed remedy a “Band-Aid on a seriously severed limb.”Google and the DOJ are back in court to make…
At this year’s Ryder Cup, golf looks cooler than ever
For many people, golf used to be that thing your dad would do way too early on a weekend morning with his shirt tucked into a very unfashionable pair of khakis. But Dad might just run into Justin Timberlake and Travis Kelce or LeBron and Bronny James the next time…
Day 3 of the Google ad-tech antitrust trial remedy phase
At one point during day three of the remedy phase of United States v. Google LLC, taking place in a federal courthouse in Alexandria, Virginia, US District Court Judge Leonie Brinkema said that her favorite words are “we settled.”The DOJ’s and Google spent the day discussing the technical aspects of…
Trump orders sale of TikTok to US investors
A US TikTok, it seems, is actually coming.The sale of TikTok’s US operations was made nearly official Thursday via an executive order from President Trump, executing the terms of the divest-or-ban law that required TikTok’s Chinese parent company ByteDance to cede control of the app’s domestic operations to US-based owners…
Day 2 of Google’s ad-tech antitrust trial remedy phase
Lawyers for Google and the US Department of Justice were once again in a federal courtroom in Alexandria, Virginia, to present their cases during day two of the remedy phase of United States v. Google LLC.While some of yesterday’s proceedings were spent on both sides’ opening arguments, today they were…
How brands market accessories to build awareness and affinity
On his latest album, Justin Bieber kicks off a song about his wife, Hailey Bieber, referencing her “iPhone case” with “lip gloss on it.”To many, including her husband, Bieber’s brand Rhode Skin has become known as much for its products as the cases that hold and display them. In addition…
Disney says its committed to linear TV amid declines in ad revenue at A+E
Disney and Hearst are reportedly exploring a sale of A+E Global Media, a joint venture between the two companies that operates cable networks A&E, History, and Lifetime, according to a July report from Deadline. But whoever might be interested in buying up the joint venture is likely to find a…
Why mini products are everywhere
Everything is getting smaller—and no, we’re not just talking about shrinkflation.Mini products are becoming ubiquitous across brand categories. Take the Trader Joe’s mini totes, which are set to come back this fall after repeatedly going viral over the last two years, or L.L.Bean’s mini Boat and Tote bags that it…
Women’s soccer fans are hungry for brands: report
It may be football season now, but fútbol season in the US is close behind.Some brand planning for the upcoming FIFA World Cup, which will be hosted in North America this summer, is well underway for the men’s tournament, but marketers still have plenty of time to score in women’s…
The most effective NFL advertisers from last season: report
If you see a big group of people gathered around a TV during this half of the year, you probably don’t need to clock the jerseys to safely guess they’re watching football.Sports games are among the last standing programs through which advertisers can reach live TV audiences, and “few plays…
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