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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Coworking with Ashley Shaffer
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Ashley Shaffer is CMO of Redscout, a Stagwell-owned brand strategy and design consultancy. She’s worked in strategy and leadership roles at brands like Netflix, Ideo, Preacher, and Outerknown.How would you describe…
Why Broadway merch is going the subtler route
A Broadway show uses many of the typical avenues to get its name out there, from TV ads and social media campaigns to OOH components across New York City, and even the buzz of celebrity-cast involvement.Then there is the merchandise itself, bespoke pieces often emblazoned with the show’s name or…
On campuses, GenAI companies brand themselves as academic friends, not foes
Academic cheating is an age-old concern. But while students used to peek at classmates’ Scantron sheets to see which bubbles were filled in, there are new tools that some say could supercharge cheating: generative AI.That’s not stopping gen AI brands from marketing themselves to not just college students but also…
How marketers are meeting the moment in 2025
Times are a-changin’. Eighty percent of marketers surveyed think marketing will look completely different 18 months from now, and nearly 90% said that agility is the most important trait for a marketer to have these days, according to a survey conducted by Morning Brew and shared at our annual Marketing…
Inside the social media frenzy around ‘The Summer I Turned Pretty’
Got a ton of people on the internet talking about the same thing for a day? Brands might rush in. Got a ton of people talking about the same thing for weeks on end? Brands will rush in.That’s exactly what has happened over the last two months amid the third…
How Duolingo turns social stunts into long-term growth
If there’s one brand that’s come to define the “unhinged” social marketing era, it’s Duolingo.Whether it’s bubble butt Super Bowl interruptions, mascot séances, or death stunts, the language-learning platform has figured out how to continuously shock its audience while somehow getting them to do their next lesson. The brand now…
Red Antler’s CCO on the new era of brand building
The design landscape is changing rapidly. In some ways, it’s more accessible than ever as AI tools flood the market and AI companies pitch consumers and businesses alike on its ease of use. In others, it’s becoming more difficult to balance the need for personalization, the myriad touchpoints, finding ways…
NBCU sells out of Super Bowl ad inventory ‘earlier than ever’
Advertisers still can’t get enough of football.NBCUniversal, which has the rights to next February’s Super Bowl, has entirely sold out ad inventory during the big game, it announced Wednesday, a day before the start of the NFL regular season.Beyond that, the media company said that 90% of its non-Super Bowl…
What Applebee’s learned after its first year as an official NFL sponsor
The NFL is back, and so are its many, many sponsors.Applebee’s, which became the official bar and grill of the league ahead of the 2024 season, is looking to start football season strong. To do it, the restaurant chain is relying on key lessons—and coaches—from its rookie year and aiming…
How NBCU’s Lindsay Vogelman focuses on marketing metrics that matter
Brands talk a lot about evolving marketing to keep up with the speed of culture, but how are they updating their measurement capabilities?For Lindsay Vogelman, NBCUniversal’s SVP of strategic partnerships and partner marketing, platform distribution and partnerships, measuring impact and navigating growth is central to her work helping to boost…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…