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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Want to partner with Liquid Death? Get in line
An all-too-literal guillotine league. Chainsawed sandwiches. A moshpit diaper.Those aren’t just random words jumbled together to test your reading comprehension—they’re the outcome of recent brand collaborations with Liquid Death.The canned-beverage brand has been inking more than sports partnerships in the last year, striking deals with a bevvy of other big…
Dhar Mann Studios is just one creator outpost coming for Hollywood
Ever made fun of a video online? It very well could have been one from Dhar Mann Studios.The video entertainment company, which is named after its founder, has been lampooned online for its sometimes cringey, often moralizing videos showing characters in different situations facing life lessons. One 21-minute video from…
Women’s soccer, after years of being sidelined, is finally in the big leagues
With two World Cup wins, an Olympic bronze medal, and experience in multiple pro leagues around the world, Christen Press is one of the most prolific soccer players of the time. But fans would be hard-pressed to find digital evidence of her early career highlights from when she competed in…
Why Columbia leaned into Mother Nature danger to reintroduce the brand
The outdoors aren’t all sunshine and roses. There’s snakes, storms, and vultures—and even deep canyon crevices you could fall into and maybe have to cut off your arm to survive (again).At least, that’s the story of the outdoors that Columbia Sportswear tells in the company’s latest brand campaign.The new campaign,…
Bud Light drops first NFL campaign of the season
It’s the most wonderful time of the year—the start of the NFL season, and the ad campaigns that come with it.Bud Light, the official beer partner of the league, keeps its football marketing efforts turned on year-round, according to Bud Light’s SVP of marketing Todd Allen, but a major moment…
CMOs plan to up sports spend in 2025, but struggle tracking ROI: report
Much like the cost of electric bills in the summer, the amount of money that B2C marketing execs in the US spend on sports sponsorships is expected to rise in 2025, according to a report from Forrester.But while CMOs seem bullish on sports this year, a majority who were involved…
YouTube plans preseason marketing push to promote its own NFL game get
YouTube has a little surprise for NFL fans tuning into this weekend’s New York Giants vs. Buffalo Bills game on Saturday. And like most good surprises, it involves cats.On Saturday during the preseason football game, the streamer will run a 30-second ad called “Dueling Cats” featuring a nod to the…
Risky moves paid off for Eastside Golf’s head of marketing
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of the profiles here.Annette Parker had been a runner her whole life. Then, during her sophomore year of college at the University of North Carolina at Chapel Hill, she suffered an…
Hulu will be fully combined into Disney+ next year, execs say
Hulu and Disney+ are officially combining into a single standalone app Disney, CEO Bob Iger announced during the company’s Q3 earnings call Wednesday.The combined app, which will roll out next year, comes after Disney acquired full control of Hulu from Comcast in June, and it marks the latest move from…
Waterboy doesn’t regret that brand trip
Creator Madi Marotta’s first official day on the job as Waterboy’s new social media manager was a tropical and eventful one.The electrolyte additive company was off on its second-ever brand trip, this year to Tulum, Mexico, with some big-name influencers, their plus-ones, and regular-schmegular customers all in tow. With 38…
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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