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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Coworking with Victoria Bachan
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Victoria Bachan is SVP, creators,…
Inside Clif Bar’s return to its running roots
For years, Clif Bars have featured instantly recognizable packaging showing rock climbers clinging precariously to overhangs. But the company has plenty of history with athletes who prefer to challenge themselves on solid ground.Founded in 1992, Clif Bar & Company has been involved in running since its inception, especially during its…
Inside the making of Ramp’s viral livestream with Brian Baumgartner
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.The staff at Dunder Mifflin Paper, the fictional company at the center of The Office, aren’t exactly known for being star employees. For the…
How Cava is building brand love (and real love) on Instagram
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.We found love in a hopeless slop-bowl place.Earlier this year, Andrew Downing, director of social media at Cava, tasked his team with coming up…
Netflix reports ‘best ad-sales quarter ever’ despite earnings miss
Netflix may have had its “best ad-sales quarter ever,” but its Q3 was not entirely smooth sailing.The streamer missed Wall Street expectations, registering a lower-than-expected operating margin due to a dispute with Brazilian tax authorities, Spence Neumann, Netflix CFO, said Tuesday on the company’s earnings call.“It’s a unique tax,” Neumann…
Creators prepare for takeoff as YouTube content comes to Delta planes
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.For the chronically online, one of the most painful parts of flying might be disconnecting from content creators.Now, Delta passengers don’t need to.Through a…
Why Huggies is promoting the FIFA World Cup exactly nine months out
Huggies has a message for those in the midst of family planning: Get busy right now.Why? Great question. If by some miracle a couple who heeds Huggies’s message and conceives right away, their subsequent parental leave should line up perfectly with the 2026 FIFA World Cup. And wouldn’t that be…
Coworking with Michael Lamp
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Michael Lamp is chief digital…
Agencies are quietly quitting fossil-fuel contracts
With the federal government rolling back environmental protections, sustainability in 2025 may feel like it’s largely on the backburner. In the agency world, that may not be the case, according to new findings from Clean Creatives.Late last month, the activist group released its fifth annual F-List report, which documents the…
How Oura’s new colorful chapter aims to connect with young people
Some say television’s audience reinvigorated when color came onto the scene. Oura is looking for a Pleasantville moment of its own.The wearable fitness tech company recently debuted the Oura Ring 4 Ceramic, which is available in four new colors and made from zirconia ceramic, a departure from the brand’s existing…
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