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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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Polymarket and Kalshi are turning TV programming into one big casino
When entertainment enthusiasts tune into TV and movie awards shows, there’s no way to tell who might take home the biggest prizes of the night. But during this year’s Golden Globes red-carpet preshow, hosted by Variety, Timothée Chalamet’s best actor award was essentially spoiled hours before the official Timmy win…
Meta’s AI push has made its way into ad creative. Not all marketers are happy about it
Something was off.Last summer, the clothing brand Snag Tights began noticing some AI-generated tweaks to its Meta ad creative, Brie Read, brand CEO, told Marketing Brew. The brand addressed it in a Facebook post in February: “If you see an ad from us that looks ‘off’ or has that strange…
Sydney Sweeney is back for another American Eagle campaign
Syd’s back, tell a friend.On Wednesday, American Eagle unveiled its newest Sydney Sweeney campaign, continuing a top-dollar partnership from last summer that led to much conversation, controversy, and, ultimately, big results for the clothing brand.CMO Craig Brommers told us the first round of Sweeney ads was the “most successful campaign…
How Gen Alpha is changing the in-store experience
For years, malls have been on the verge of death. Could online fatigue change that?Older generations grew up watching many facets of life shift from IRL to online, including shopping. But as younger generations search for places outside of home and school to hang out and watch as creators encourage…
What’s up with those Museum of Sex bus ads?
If you’ve walked down any street in New York City recently, chances are high that you’ve seen an MTA bus and, with it, an ad for the Museum of Sex.Across the city, more than 3,000 buses are running with the museum’s logo plastered across the front, which has led to…
How New York City FC got its pigeon mascot
On a Sunday in late March, MLS fans packed into Yankee Stadium—the temporary home of New York City FC—to watch Thiago Martins, Aiden O’Neill, and the rest of the home team take on Inter Miami FC and Leo Messi.Before the players took the pitch, though, all eyes were on the…
Axe asks soccer fans to go out on a limb for World Cup tickets
What would you do for a pair of World Cup tickets? Put on a ridiculous outfit and ask someone out on a date, the marketing team at Axe is hoping.The men’s grooming brand, owned by FIFA sponsor Unilever, is activating against the tournament with a campaign encouraging soccer fans to…
Mondelēz taps soccer stars to get people snacking during World Cup
Sports and snacks go hand in hand, and Mondelēz International has a wealth of experience with both. For the World Cup this summer, the food and beverage giant is leveraging its portfolio of products and its athlete partners to get people snacking.Sports fans are no stranger to Mondelēz snacks: It…
Merrell’s pitch to non-outdoorsy consumers: Go outside instead
Touching grass is good for you, and it’s actually not that hard. At least, not according to Merrell.The 45-year-old hiking footwear brand, which is owned by Wolverine Worldwide, recently debuted a spot titled “It Starts Outside” as part of a new brand platform encouraging exploration of the world outside. The…
Meet the newest ‘Running Point’ character: Jake from State Farm
Like a good neighbor, State Farm is there—“there” being the Netflix show Running Point.Today, the insurance company announced a collaboration with the streamer, which includes a co-branded ad featuring characters from Running Point, the basketball-centric comedy starring Kate Hudson. As part of the deal, Jake from State Farm is set…
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