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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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How Figs pivoted its Lindsey Vonn Winter Olympics campaign
When the marketers at Figs first started planning their Winter Olympics campaign, the story of alpine skiing legend Lindsey Vonn jumped out.The mission behind the scrubs and medical apparel brand, which is the official outfitter of Team USA’s medical staff, is about supporting healthcare professionals, CMO Bené Eaton told us,…
To build connection with its audience, MCoBeauty is taking escapism to a whole new level
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the first click. Read the report.Why settle for prestige beauty products when the hunt for an…
All things AI with Dan Gardner
Dan Gardner is the co-founder of Code and Theory. He’s set to speak at Marketing Brew’s upcoming event, The Art and Science of AI in Marketing, on February 25.Ahead of the event, we caught up with him over email to hear how he and his teams use AI for social…
Budweiser clocks another Super Bowl ad win in recall report
In the days immediately following the Super Bowl, ad industry chatter is all about which ads people loved—or hated—the most. But as time goes on, marketers start to get a sense of whether or not their $8-million-plus campaigns are actually driving business impact.Just over a week after the Big Game,…
Around half of consumers don’t mind AI-made ads: report
Remember that movie Her, where a man falls in love with an AI operating system voiced by Scarlett Johansson? Yeah, that movie was ahead of its time. Nearly half of Gen Z reported creating a meaningful relationship with AI, according to new research from WPP agency VML’s Intelligence unit.In 2026,…
TNT Sports, Sephora partner on Unrivaled ‘glam room’ experience
Several days a week, the women of Unrivaled—the player-founded, 3-on-3 basketball league—sweat it out in intense competition on the court. As is the way of pro athletes, they manage to do it while looking totally put together, in part thanks to Unrivaled sponsor Sephora’s glam room at the league’s headquarters…
Realism over romance: Why some brands weren’t lovey-dovey for Valentine’s Day
Romance isn’t dead, but for some of the brands marketing around Valentine’s Day this year, it got something of a reality check.DoorDash created a “Bad Boyfriend Bootcamp” ad where low-effort partners were instructed on how to order flowers. Sweethearts Candies updated the phrases on its heart-shaped candy with realisms like…
Behind the scenes of the Washington Spirit’s Trinity Rodman campaign
It wasn’t easy for the Washington Spirit to re-sign star forward Trinity Rodman heading into this year’s NWSL season.Late last year, Rodman’s contract negotiations led to a back-and-forth over league salary caps, which had previously come under scrutiny after several USWNT stars left the NWSL to play overseas for massive…
All things AI with Dipin Oberoi
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the first click. Read the report.Dipin Oberoi is a social listening expert who has had stints…
Amid Super Bowl and Olympic season, some brands go all in on NBA All-Star
Some NBA fans may be less than thrilled with the league’s All-Star Game in recent years, but even though viewership has been trending downward, brand presence seems to be heading in the opposite direction.There will be more than 60 brands activating at this year’s All-Star Weekend at Intuit Dome in…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…