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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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Behind the scenes of Bush’s college football bowl…of beans
It’s College Football Playoff season, and the postseason bowl games have become a platform for some of the zaniest marketing moments in recent memory. We’re looking at you, Pop-Tarts mascot sacrifice and Cheez-It wedding.This month, Bush’s Beans is joining the party after securing the naming rights to the Boca Raton…
The next big thing in fitness sponsorships: Hyrox
People do some pretty crazy things in the gym. But none feels quite as crazy as competing in a Hyrox race.Some fitness enthusiasts might already be familiar with the format: Competitors run one kilometer, then complete a workout station including sled pushes and pulls, burpee broad jumps, and wall balls.…
Goodbye, Upside Down: Marketers are mourning the end of ‘Stranger Things’
As Stranger Things fans theorize about what will happen to their favorite characters and prepare to memorialize the long-running show, brand marketers are saying goodbye to a nearly decade-long marketing opportunity that has few rivals.Since Netflix’s nostalgic sci-fi mystery series premiered in 2016, the miniseries-turned-juggernaut has become an increasingly powerful…
NBCU plans expanded ad offerings ahead of ‘legendary’ winter sports lineup
While it’s hard to top NBCUniversal ad sales chief Mark Marshall’s pink-sequined entrance onstage at the company’s May upfronts presentation, the media giant is looking to give its advertising options some additional sparkle heading into a sports programming-packed 2026.At a briefing at 30 Rock a few weeks ahead of CES,…
Simple sampling and being OK with haters: CMOs on 2025’s most overlooked marketing strategies
It’s safe to say that AI got plenty of hype in and out of the advertising industry this year—but there were plenty of other marketing tactics that didn’t get nearly as much attention.Marketing Brew talked to CMOs and other top marketers at major brands like Dr. Squatch, BetterHelp, and Mint…
Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI,…
Chasing trends and AI as a strategy: CMOs on 2025’s most overhyped marketing trends
A trend is exciting—until everyone and their mother jumps on it, at which point it just feels overdone. That sentiment is true whether it’s happening on TikTok or in the marketing industry at large.As 2025 comes to a close, we asked CMOs and other top marketers from brands like Chili’s,…
Coworking with Keisha Taylor Starr
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Keisha Taylor Starr is CMO of The E.W. Scripps Company and GM of Scripps Networks. She’s also held high-level marketing roles at media companies including Recount Media, Turner Broadcasting, and CNN.How…
What happens when the ragebait marketing machine runs its course?
Brands try to reflect culture, and in 2025, culture was prone to getting riled up. Don’t believe it? Just look at Oxford University Press’s word of the year. That’s right. It’s “ragebait.”Throughout the year, brands like American Eagle, Skims, e.l.f., Dunkin’, Swatch, and The Ordinary, to name a few, made…
TikTok signs deal to spin off US operations
A few days after the latest TikTok ban extension deadline passed, it seems we may finally have an answer to whether the sale is, in fact, going through.According to multiple reports, TikTok CEO Shou Zi Chew informed employees on Thursday in a memo that as of next month, the company’s…
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