Your #1 guide to start a business and grow it the right way…
InSmartBudget
Search
Marketing
Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
Wake up with our popular morning roundup of the day's top military and defense stories
Stay Updated
Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
More Stories
Wikipedia’s 25th anniversary is a celebration of human knowledge
Wikipedia is, in many ways, the backbone of the internet. The free encyclopedia boasts more than 66 million articles in 342 languages on just about every topic under the sun; the English articles alone would take more than 38 years to get through. On an average day, the site receives…
Why brands are hitting the slopes for the 2026 Winter Games
Nothing beats the feeling of taking off ski boots after a day on the slopes. But ahead of the 2026 Winter Olympics and Paralympics in Milan and ski resort town Cortina d’Ampezzo, some marketers are preparing to be in their mountain gear for a little longer.While the Winter Games have…
For some impacted by layoffs, content creation is a new safety net
Paul Butler had long dreamed of moving to New York City. So when he finally had the chance to move for work, only to find out a week later that his social marketing position at Amazon was being eliminated, he said it felt like a “rug was pulled out from…
After 10 years in retirement, Dos Equis’s Most Interesting Man is back
He’s baaaaccckkk.After 10 years in retirement, Dos Equis’s iconic character, the Most Interesting Man, is making his return. While the Heineken-owned beer brand has been setting up the return of the Most Interesting Man with teasers since earlier this month, the full story and campaign are dropping Monday during the…
Coworking with Shereen Ladha
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Shereen Ladha is VP, head of strategy, North America, at Sid Lee, an international creative services firm founded in Montréal. She has also worked at Hill+Knowlton Strategies, Rethink, and McCann WorldGroup…
The biggest agentic AI announcements from CES and NRF
January always starts off with a bang for marketers and brand execs getting back into office after the holidays, with both CES and the National Retail Federation (NRF) annual show held in the first two weeks of the month.During this year’s conferences, innovations around AI were inescapable, and agentic AI…
Coworking with Vanessa Chin
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Vanessa Chin is SVP of marketing at System1, a UK-based market research platform that measures creative effectiveness. She was previously marketing director and in-house studio lead at Aldi US, and she…
Strength over size: How Omnicom is pitching the holding company post-IPG acquisition
A Madison Avenue makeover capped off 2025, with Omnicom becoming the largest holding company in the world after acquiring IPG. At the first big ad industry event of the year, the company leaned on its combined strength to pitch the new and improved Omnicom to advertising clients.At CES this month,…
Why Jeni’s Splendid Ice Creams is rolling out not one, but two new flavors tied to ‘Bridgerton’
Dearest gentle reader, prepare your finest silverware, for your dessert spoons are soon to be graced with ice cream fit for Lady Whistledown herself.Jeni’s Splendid Ice Creams recently collaborated with Netflix and Shondaland to produce two Bridgerton-themed flavors that Ryan Morgan, Jeni’s head of brand, is hoping fans will “eat…
‘We all hate ads’: How Liquid Death is keeping social marketers on their toes
Nothing’s being watered down here.Liquid Death, which began as a canned-water company in 2017, has amassed more than 14 million followers across TikTok and Instagram, which Dan Murphy, the brand’s SVP of marketing, attributes to a commitment to making people laugh. In recent years, the brand has put out memorable…
Most Popular
Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…