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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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If You’re Using ChatGPT This Way, You’re Doing It Wrong
By now, most marketers have experimented with ChatGPT. You've probably asked it to write a blog outline, draft a few email subject lines or generate some Instagram captions. But if you're still treating it like a vending machine — insert prompt, get content — you're leaving a ton of value…
Here’s What It Takes to Make the Leap From Founder to CEO
Behind every successful business is a founder who saw an opportunity and had the right skills to execute their vision. Before they know it, they're building a team, increasing their revenue and expanding their empire. The problem is that over half of all businesses fail in the first five years.…
These Toxic Leader Traits Always Make Me Walk Away From a Business
According to many of my colleagues from the venture capital industry, one of the core factors in evaluating startups will always be the human aspect — the personality, character and abilities of the founder. In preparing this article, I found some statistics: In a 2020 survey of 885 institutional venture…
Avoid Getting Left Behind in a Market That’s Always Changing
Trends these days can spell the difference between a thriving enterprise and a stagnant operation. Leaders often get caught up in deciding whether to embrace emerging developments or just watch from the sidelines.I believe that when approached with strategic intent, jumping into these shifts becomes less of a gamble and…
15 DIY SEO Strategies That Boosted My Startup’s Visibility
As a solo founder bootstrapping PitchBob.io, an AI-powered platform that helps early-stage entrepreneurs structure their startup ideas, craft compelling pitches and generate documents for accelerators and investors, I quickly realized that building a company without external funding means learning how to do nearly everything yourself — from product development to…
How to Generate More Leads for Your Real Estate Business
Generating leads for property management or real estate investment purposes can be difficult. Whether you are looking for new clients, tenants or investors, it can be hard to get new eyes and interest for your business.When thinking about how to get property management leads, it's important to consider who you…
This Is What a $300 Million TikTok Strategy Looks Like
For most companies, social media is a given. You hire a team, pump out content, try to channel the viral spirits, maybe hire some influencers. It's a lot.But if that's all, you may be missing out on social media's greatest business potential. When you're fully strategic, your social media can…
How I Automated 50% of My Tasks and Scaled My Business
Running a marketing agency is no walk in the park. It requires repetitive, time-consuming tasks. With the client list growing, the manual workload increases to a point where you need at least one — if not more — employees to tackle the pressure.I realized this to the bone as repetitive…
Top Side Hustle in Your City? Here’s the Fastest-Growing Gig
Looking to start a side hustle? You're in good company: 36% of U.S. adults work a gig outside of their 9-5 to make extra money for bills, groceries, rent and more.You're probably already familiar with some popular side hustles. Millions of Americans work as rideshare drivers, freelance writers, online tutors,…
How One Simple Question Altered the Trajectory of This Entrepreneur’s Life
Heather Lowery was working as VP of Talent and Touring at Live Nation Urban when a single question altered the course of her life."I was doing a panel, and someone asked what I was doing to support women in live music — and I didn't have an answer," Lowery recalls.…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…