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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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My Company Went Unnoticed for Years — Until I Did This
I hid for most of my life, and my personal journey directly impacted the way that I grew my business. My company, Tangible, flew under the radar for years. Our team produced incredible work and built years-long partnerships with some of the world's most innovative brands, but no one else…
This Overlooked Skill Will Make You a More Impactful Leader
Every leadership book and training program emphasizes the same core skills: emotional intelligence, vision, communication and decision-making. But one critical skill rarely makes the list, even though it quietly but directly determines how well a leader's message is understood, executed and remembered: writing.Not writing in the literary sense — like…
This Technique Makes Criticism Easier to Deliver — and Hear
Giving good feedback is more than just voicing your thoughts. It's a skill that balances thoughtfulness, fairness and guidance. In fact, how you deliver feedback matters just as much as the feedback itself. At OysterLink, we see firsthand how professionals, especially in fast-paced environments like the restaurant industry, thrive when…
Why Chris Paul Started a Plant-Based Snack Brand
Chris Paul has built a legacy as one of the most disciplined and detail-oriented players in NBA history. From calling out untucked jerseys to drawing fouls in the most unlikely moments, he's always been one step ahead.That same mentality extends beyond the hardwood, especially when it comes to his health.…
Why 18 Minutes of Your Day Makes You Better Than 95% of People
Do you have 18 extra minutes per day?What if I told you that's all you need to be better than 95% of people at any skill?Sounds pretty doable, right? I'd bet that you spend more than 18 minutes scrolling through TikTok, checking your email or ordering your third matcha of…
Why Offshore Talent is Essential for All Business Owners
If you're a founder trying to scale without burning out your team or breaking the bank, there's one strategy you might be overlooking: Hiring offshore talent.It's one of the most powerful ways to grow faster, stay lean and increase your team's capabilities without the overhead of traditional hiring. Yet, so…
This Piece of Advice Keeps Setting Founders Up for Failure
There's a piece of advice that's been floating around startup circles for years. You've probably heard it: "Investors care more about your story than your numbers. Just sell the dream." Sometimes, it's framed as motivational. Other times, it's passed down from "advisors" who mean well but haven't actually raised money…
Tariffs Will Squeeze Your Margins. These 8 Questions Will Chart a Smarter Path Forward
All the chaos in the economic and financial markets these days, largely around the impact of new tariffs, is causing unexpected and unfortunate turmoil for many businesses today. Businesses that used to be growing are seeing declines, and businesses that used to be generating healthy profits may now be experiencing…
Couple’s Sustainable Side Hustle Earns Over $3M a Year Now
For Lisa Schulner-Fine and Michael Fine, the journey to business ownership began more than a decade ago in New York — when their newborn son wouldn't fall asleep."I would be in his room in the dark in the middle of the night, holding him, and I would start daydreaming," Lisa,…
3 Game-Changing Business Insights from My 25-Year Journey
This year marks my 25th anniversary in B2B tech public relations. It's been a time of great transformation for both the tech world and the art of shaping markets and market makers. With all the new tech breakthroughs, global trends and customer expectations, the practice of PR (and all digital-driven…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…