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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Why AI Makes Your Brand Voice More Valuable Than Ever
The volume is deafening.We're living in a content gold rush. Blog posts, sales decks, video scripts, entire product launch campaigns — AI can produce them all in seconds. It's tempting to think we've solved the problem of content creation. But a harder truth is emerging for anyone paying attention: Sameness…
We Must End the Hidden Growth Tax on U.S. Small Businesses
There are over 33 million small businesses in the United States, according to the U.S. Chamber of Commerce, making up 99.9% of American businesses and comprising 43.5% of the national gross domestic product (GDP). Calling these businesses anything less than the "backbone" of the American economy is an understatement.However, despite…
Why Your Product’s Design Could Be Costing You Customers
I've lost count of how many times I've done this: standing like an idiot before a door with a handle screaming "PULL ME!" while a tiny sign says "push." We all have. Don Norman, the User Experience (UX) legend, labeled this a "Norman Door": design so bad it needs instructions…
Why You Need to Scale Right Now
Most entrepreneurs work 60 to 70 hours a week, yet still can't scale their business to the next level. What might be missing? This key moment often means it's time to invest in a structured growth program that's designed to help you scale faster and smarter.The questions that follow are…
All Ecommerce Brands Should Leverage This Game-Changing Tech
Let's not sugarcoat it — ecommerce is a very competitive arena in 2025. Customer attention spans are shrinking, acquisition costs are rising, and the old playbook of throwing discounts at the wall to see what sticks is tired. What's working now is relevance. And AI-driven personalization is making that possible…
How to Build a Strong Brand With a Limited Budget
Stretching your budget is one of the toughest aspects of founding a startup and bringing products and services to market. How do marketing and branding fit into a limited budget? In this article, we take a deep dive into bootstrapped branding to give you the ideas and tools you need…
How to Lead Through Chaos and Uncertainty
Whether you're a seasoned investor or budding entrepreneur, it is clear that in today's turbulent world, instability is not an exception — it's the norm, and we must have the tools and mindset to navigate this certain uncertainty.Embrace adaptive decision-makingMarket volatility, supply chain disruptions, team turnover and regulatory shifts are…
95% of Businesses Fail at This One Thing — Fix It Before It Costs You Customers
Every day, in every board room all over the world, leadership teams discuss their customers. They look at purchase data, renewals, new customers, loyalty metrics, reviews and survey results. Entrepreneurs pore over these same metrics at small businesses everywhere. In short, every business, in every industry, of every size, is…
What It Takes to Lead Through Crisis and Volatility
As CEO of Bayegan Group, I've spent my career operating at the crossroads of global energy trade and geopolitics. The energy sector is one of the most volatile industries in the world — vulnerable to the decisions of governments, shipping and logistics constraints, the pace of technology and market sentiment.But…
My Company Went Unnoticed for Years — Until I Did This
I hid for most of my life, and my personal journey directly impacted the way that I grew my business. My company, Tangible, flew under the radar for years. Our team produced incredible work and built years-long partnerships with some of the world's most innovative brands, but no one else…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…