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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How 4 Women Started Multimillion-Dollar Businesses After 40
When you picture a successful startup founder, who do you see?The business world often glamorizes young male founders as harbingers of rapid achievement and revenue generation, but the reality looks a bit different.Research suggests that women-founded companies generate more revenue despite receiving less in investments, and a 2020 study revealed…
She Grew Her Side Hustle 1000% In 8 Months After Developing This ‘Stealth Mode’ Strategy
Becoming a successful entrepreneur doesn't have to mean betting everything. Hilary Hoffman knows this firsthand. After leaving her career in finance, she set a bold goal: grow her workout platform, SotoMethod, into a profitable business. In just eight months, she scaled her side hustle by 1,000% by using a "stealth…
Why Taking a Break From Your Business Could Be the Best Thing for It
Stepping away from your business might just be the best thing you ever do for your business.You might be surprised at what you find out about your team and what that break can do for your company. This can look like time away for vacation, personal development or even parental…
Don’t Collaborate With Just Any Influencer — Here’s How to Make Sure You Pick the Right One
Marketing today isn't just about reaching your audience — it's about resonating with them. And what better way to do that than through influencers? These individuals are trusted voices in their communities with audiences that look to them not just for recommendations, but for inspiration. However, like all great power,…
Why Businesses Must Distinguish Between Branding and Lead Generation
A thoughtful marketing strategy is essential for most law businesses. How a business advertises can significantly affect its success.One crucial distinction a business must understand is the difference between lead generation and branding. Many companies do not carefully consider which approach is best for them. Knowing the difference between lead…
5 Powerful SEO Strategies for Small Businesses in 2025
For small businesses, SEO is an invaluable tool for increasing visibility and attracting more customers without breaking the bank. Unlike larger corporations with vast marketing budgets, small businesses need to be strategic about how they allocate their resources. SEO helps level the playing field, allowing them to compete with bigger…
10 Highest-Paying, ‘Little-to-No-Experience’ Side Hustles
Side hustles remain a popular way for Americans to earn extra income and work toward financial freedom outside of their 9-5 jobs.More than one-third third of U.S. adults — nearly half of Gen Z and millennials — have a supplemental gig, according to Bankrate's research.Whether someone is looking to pay…
Don’t Go Another Year Without Creating a Brand Identity
There are certain checklists great businesses have, and on those checklists is a personal brand identity. Digital presence is marked by cohesiveness, consistency and memorability. From entrepreneurs and executives to freelancers, investing time into a digital presence is a necessary tool for gaining clients and supporters and influencing your industry.However,…
This Is the Real Secret to Exceeding Your Customer’s Expectations
In today's competitive business landscape, and particularly in the fast-paced software space, customer satisfaction is a true differentiator. After two decades of building and growing my property management software company, I've learned that the secret to exceeding our client's expectations isn't just about a powerful software platform — it's about…
Investors Pay Attention to This Before Even Looking at Your Business
In modern businesses, creating and building a great personal brand is not just an asset; it has become a survival tool. Impressive metrics might catch attention, but it's the founder's personality and reputation that ultimately win over investors, partners and customers.Why is a personal brand essential for founders?According to Nielsen's…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…