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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Why Gamification Is the Secret Weapon for Modern Brand Engagement
In an era of dwindling attention spans and relentless digital noise, brands face an uphill battle to capture — and keep — consumer interest. Traditional advertising no longer cuts it; passive engagement is out, and interactive, reward-driven experiences are in.Enter gamification, the strategic use of game-like elements in non-game contexts…
Why Being a ‘Good Communicator’ Isn’t Enough
In the business world, you often hear how important it is to be a "good communicator," but what does that actually mean? I challenge that concept entirely. Communication is not about being good or bad at it, but instead it's either effective or ineffective.Being an effective communicator does not always…
Why Skills Alone Aren’t Enough to Build a Strong Team
In the world of fast-growing tech companies, hiring tends to follow a predictable pattern. Leaders look for engineers fluent in the latest frameworks, product managers with impressive resumes, and marketers who know their way around every analytics dashboard. Skills are quantifiable. They are testable. And in high-growth environments where speed…
How to Choose the Right Influencer and Maximize Your Brand’s Reach
If you're grappling with the ultimate influencer marketing question — should you partner with micro-influencers or go big with large-scale influencers — I've got you covered. Pull up a chair, grab your coffee (or kombucha, if that's your style) and buckle up, because we're about to break it all down.Oh,…
Inside the Fight League That’s Turning Creators Into Broadcasters
For GLORY CEO Marshall Zelaznik, creators aren't just ambassadors — they're the lifeblood of his company's growth strategy."The Kai Cenats of the world have this incredible machine that generates interest and viewership," he says. "They're the new linear TV networks for growing a fan base."As the world's premier kickboxing organization,…
5 Things You Need to Stop Doing as a Solopreneur
Artificial intelligence and other technological advances, along with the rise in the "gig economy," have sent the number of solopreneurs in the United States soaring. SellersCommerce reports that in 2025, there are now 41.8 million solopreneurs, which means a whopping 85.8% of small businesses in the U.S. are solopreneurships.But just…
Femtech CEO on Leadership: Don’t ‘Need More Masculine Energy’
"I've been thinking a lot about leadership models," Sarah O'Leary, CEO of femtech company Willow, tells Entrepreneur. " There's been a lot of noise and news around, 'We need more masculine energy in the workplace.' It makes you question as a leader: What is my style? How effective is my style?…
How to Take Control of Your Brand’s Story With This DIY Strategy
I've always believed that every business, big or small, should have the ability to shape how it is perceived online. Building a brand today means being seen, trusted and found online. Still, many entrepreneurs and professionals I meet are stuck in a waiting game. They might be waiting for a…
How Angie of Angie’s List Became the Face of the Brand
Before this interview, I told my wife that I was talking to Angie from Angie's List. And she asked, "That's a real person?!" You must get that all the time.I do. And in fact, that's why our marketing team wanted to put me in our commercials — because it was…
The Costly Mistake Franchise Recruiters Need to Avoid
While it's widely accepted that there are as many as 4,000 different franchise concepts in the U.S. today. That means the quest to find quality candidates is becoming an ever-increasing, hyper-competitive fight. And let's be honest, while almost every franchisor in every industry claims to focus on finding quality candidates,…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…