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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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What Is Snackable Content, and How Can It Improve Your SEO?
The process of content optimization and marketing is a really broad and extensive one that could use millions of pages. The methods that specialists implement to improve and optimize their content are never-ending. Many new methods are now emerging, thanks to novel technologies that pave the way for more tools…
Who Bought Subway? Chain Sells for Billions to Roark Capital
After nearly six decades as a family-owned business, Subway has been sold to private equity firm Roark Capital in a groundbreaking deal – but it's not the only sandwich joint in the firm's portfolio.The sale puts Subway under the same umbrella as rival Jimmy John's, which is controlled by Inspire…
Hygge Is How to Make Your Workplace Happier and Healthier
In the basement of a late 18th-century building in Copenhagen's Old Town, you'll find the Happiness Museum. Curated by the Happiness Research Institute, it's an entire museum dedicated to exploring the nature of — you guessed it — happiness. It makes sense that the museum is located in the heart…
Accelerate The Growth of Your Company With This Strategic Lever
As the world wades through the evolving tides of the post-pandemic era, one thing has become crystal clear: the future of work is flexible, as I tell my clients, who I have helped figure out their hybrid work models. In a recent Flex Report from July 2023, compelling evidence supports…
What Is Women’s Equality Day? Here’s Why It Matters
Women's Equality Day is celebrated on Aug. 26 each year in the United States to commemorate the adoption of the 19th Amendment to the U.S. Constitution, which granted women the right to vote. This day marks an important milestone in the ongoing struggle for gender equality and women's rights in…
7 Things Companies Should Consider Before Going Public
Pursuing an Initial Public Offering (IPO) is something many entrepreneurs will only experience once, and it's important to get it right. 2021 was the biggest IPO year ever with extraordinary volumes globally. The global IPO market delivered 2,682 IPOs and raised $608 billion. The largest IPO globally in 2021 was…
How to Turn Marketing into a Sales and Revenue Engine
We're all being asked to deliver bigger, better results with less investment. A friend of mine who's a marketing leader at a B2B fintech told me last week that her company slashed her budget by 40% — but kept targets the same. Sadly, she's not alone. As Gartner's 2023 CMO…
How to Manage the Expense That’s Costing Your Company a Ton
Many businesses don't give it much thought, but a huge expense lurks in their books that can easily spin out of control. I'm talking about the cost of cloud services, which almost every company needs to compete in today's world.Just how volatile are cloud costs? It isn't a pretty picture.…
Business Growth Stems From Getting the Right Customer Feedback. Here’s How to Get It.
Are you seeking to foster growth and achieve better results for your business this year? In a world where customer expectations are rapidly evolving, the importance of creating a customer-centric culture cannot be overstated. One of the most effective strategies in this pursuit is the implementation of a Voice of…
How to Lower the Risks to Your Brand Reputation (and Build an Image that Wins New Business)
There's little doubt about what brand reputation means to your business and your bottom line. In fact, how people size up your image and, ultimately, connect with your brand, whether online or in-person, is more important than ever.It often takes years to build an image that engenders trust and cultivates…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…