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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Struggling with Finances? These Payment Solutions Will Save You
When you're building a startup, every minute and dollar counts, so finding ways to streamline is key. One area where you can make a major impact is in payment processes. Surprisingly, about a third of small businesses still handle ad hoc payments manually, even though these make up a big…
How to Build Brand Recognition From Scratch
Branding instills meaning into organizations, their products and services. A brand is more than a visual identity; it is the sum of actions and assets that shape the organization's perception in the stakeholders' minds.Effective branding can make the difference between thriving and scaling or remaining largely unknown. New businesses are…
Is It Time to Stop Selling a Product? Here Are 3 Key Questions You Need to Ask to Unlock Longterm Profitability
In any business's journey, leaders must make tough calls about what products to keep offering and which to discontinue in order to facilitate long-term profitability and growth.When Steve Jobs returned to Apple as CEO in 1997, he found a company that was bloated and underperforming. He decided to scrap over…
I’m a Leadership Coach — Here’s the One Mental Exercise Every CEO Needs to Try When They’re Feeling Drained
Over the last few years, I've had the privilege of working with several CEOs during some of the most transformative periods of their careers. From first-time CEOs to those leading organizations through major transactions, turning struggling companies around, scaling startups into unicorns and stepping into leadership roles after replacing a…
7 Things You Need to Consider Before Expanding Your Business
For any successful business, deciding when to start scaling is the most challenging time. Just as time cannot stand still, businesses must also keep moving, which means expanding when they are doing well. Put simply, a competitor will step in to fill the gap.During my journey as a business leader,…
Why Cybersecurity Is the Cornerstone of Success for Businesses of All Sizes
Whether it's a startup taking its first steps, an SMB scaling new heights, or even an enterprise navigating the rugged peaks of sustained growth, the journey of building a business is an exciting one.But no matter the size or stage of a business, one challenge always looms large: cybersecurity.Every click,…
How to Optimize Every Social Platform for Better SEO and Get More Views
In my last article, I mentioned how search habits are evolving, and your audience is no longer relying solely on Google, even though it still dominates global search traffic. Platforms like Instagram, TikTok, YouTube, Pinterest, and Reddit are becoming primary discovery tools, especially for younger audiences.A Search Everywhere Optimization strategy…
Why Businesses Are Relying on Automation to Survive the Labor Crisis
No longer confined to science fiction or experimental labs, robots are now playing pivotal roles in manufacturing, food service and warehousing. From startups looking to scale quickly to established enterprises seeking efficiency, automation is proving indispensable across sectors. Faced with labor shortages, rising operational costs and increasing demands for efficiency,…
Jumpstart Your Business With These Cost-Saving Strategies
Starting a small business is an exciting journey filled with opportunities and challenges. One of the most critical aspects of this journey is managing costs effectively. From selecting the most suitable business and legal structures to crafting a robust financial plan, there are various avenues to explore that will ensure…
How Sohla El-Waylly Became a Food Writer and YouTube Star
Sohla El-Waylly went from dreaming of Michelin Stars to being a YouTube star.The New York-based food creator never set out to be an internet personality. Her original dream was to become a Michelin-starred chef working in high-end restaurants. But after a failed attempt at opening a restaurant, Hail Mary, with…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…