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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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5 Keys to an Influencer Marketing Campaign That Makes Money
Imagine being able to engage with your target audience without feeling like you're selling to them. That's what influencer marketing can do for your brand.A big reason 93% of marketers include influencer marketing in their brand strategy is because it's an authentic and effective way to build trust with your…
What Small Businesses Need to Know About ESG Now
In a world of ever-evolving business practices, Environmental, Social and Governance (ESG) principles have emerged as key factors shaping the strategies of companies worldwide. For entrepreneurs and small business owners, understanding and harnessing these trends is not just a matter of embracing sustainability, but it can impact your ability to…
5 High-Profile Business Nightmares to Learn From
In the world of search results and social media, just one misstep or unfortunate event can quickly escalate into a full-blown public relations (PR) crisis, posing a real threat to your company's reputation and bottom line.That makes it essential to be prepared for potential PR problems and have a well-thought-out…
Ask Marc | Get Free Advice About Your Business From the Co-Founder of Netflix
The co-founder and first CEO of Netflix, Marc Randolph, has a personal mission to help entrepreneurs around the world achieve their dreams. He has mentored hundreds of early-stage entrepreneurs and helped seed dozens of successful tech ventures, and now he wants to help you.In our livestream series Ask Marc, you…
Your Business’ Growth Starts With Trust — Here’s How to Build It.
How many entrepreneurs are positive about achieving lofty revenue projections over the coming months? According to a 2023 Bank of America survey of mid-sized company owners, 75% said they were headed toward expansion. Their enthusiasm is refreshing amid dire headlines regarding the high rate of current and anticipated bankruptcies. This…
Staying Within Your Comfort Zone Can Kill Your Business — Here’s Why.
Every founder must step outside their comfort zone to be successful. I've never met a founder for whom that isn't true — but it's hard. We all have insecurities, bringing a certain level of imposter syndrome to the table. Those deeply personal struggles can cause us to gravitate to what…
3 Strategies for Creating Strong Hispanic Heritage Month Campaigns
Hispanic Heritage Month celebrates the Hispanic communities' rich culture, history and contributions. In the business world, it is an opportunity for organizations to celebrate the Hispanic community by reaffirming their commitment to this group through strategic partnerships, charitable contributions and marketing campaigns.Here are three companies that got Hispanic Heritage Month…
How Small Businesses Can Leverage AI to Compete With Large Companies
In a growing digital landscape, artificial intelligence (AI) is no longer the sole domain of large companies. In a poll by Vistage involving 1,467 leaders of small and mid-sized businesses, 13.6% indicated they are presently using AI in their operations. Specifically, 6.9% are applying it to business functions and 6.1%…
Bootstrapping vs. Venture Capital — What’s Best for Your Business?
Every person who's founded a business knows that financing your idea is one of the hardest but most important early steps. In fact, creating a stable financial nest for your new company might be the difference between a company that thrives and one that fizzles out.There are two primary methods…
Companies Are Deprioritizing DEI. Why They Shouldn’t and How to Recommit.
Just because the naysayers have been amplified doesn't mean DEI (diversity, equity and inclusion) is dead or should be abandoned. In fact, now is the time to turn up the volume on what's been going well in our DEI efforts.In 2022, 81% of companies polled reported that having DEI initiatives…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…