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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Why 18 Minutes of Your Day Makes You Better Than 95% of People
Do you have 18 extra minutes per day?What if I told you that's all you need to be better than 95% of people at any skill?Sounds pretty doable, right? I'd bet that you spend more than 18 minutes scrolling through TikTok, checking your email or ordering your third matcha of…
Why Offshore Talent is Essential for All Business Owners
If you're a founder trying to scale without burning out your team or breaking the bank, there's one strategy you might be overlooking: Hiring offshore talent.It's one of the most powerful ways to grow faster, stay lean and increase your team's capabilities without the overhead of traditional hiring. Yet, so…
This Piece of Advice Keeps Setting Founders Up for Failure
There's a piece of advice that's been floating around startup circles for years. You've probably heard it: "Investors care more about your story than your numbers. Just sell the dream." Sometimes, it's framed as motivational. Other times, it's passed down from "advisors" who mean well but haven't actually raised money…
Tariffs Will Squeeze Your Margins. These 8 Questions Will Chart a Smarter Path Forward
All the chaos in the economic and financial markets these days, largely around the impact of new tariffs, is causing unexpected and unfortunate turmoil for many businesses today. Businesses that used to be growing are seeing declines, and businesses that used to be generating healthy profits may now be experiencing…
Couple’s Sustainable Side Hustle Earns Over $3M a Year Now
For Lisa Schulner-Fine and Michael Fine, the journey to business ownership began more than a decade ago in New York — when their newborn son wouldn't fall asleep."I would be in his room in the dark in the middle of the night, holding him, and I would start daydreaming," Lisa,…
3 Game-Changing Business Insights from My 25-Year Journey
This year marks my 25th anniversary in B2B tech public relations. It's been a time of great transformation for both the tech world and the art of shaping markets and market makers. With all the new tech breakthroughs, global trends and customer expectations, the practice of PR (and all digital-driven…
If You’re Using ChatGPT This Way, You’re Doing It Wrong
By now, most marketers have experimented with ChatGPT. You've probably asked it to write a blog outline, draft a few email subject lines or generate some Instagram captions. But if you're still treating it like a vending machine — insert prompt, get content — you're leaving a ton of value…
Here’s What It Takes to Make the Leap From Founder to CEO
Behind every successful business is a founder who saw an opportunity and had the right skills to execute their vision. Before they know it, they're building a team, increasing their revenue and expanding their empire. The problem is that over half of all businesses fail in the first five years.…
These Toxic Leader Traits Always Make Me Walk Away From a Business
According to many of my colleagues from the venture capital industry, one of the core factors in evaluating startups will always be the human aspect — the personality, character and abilities of the founder. In preparing this article, I found some statistics: In a 2020 survey of 885 institutional venture…
Avoid Getting Left Behind in a Market That’s Always Changing
Trends these days can spell the difference between a thriving enterprise and a stagnant operation. Leaders often get caught up in deciding whether to embrace emerging developments or just watch from the sidelines.I believe that when approached with strategic intent, jumping into these shifts becomes less of a gamble and…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…