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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How to Optimize Every Social Platform for Better SEO and Get More Views
In my last article, I mentioned how search habits are evolving, and your audience is no longer relying solely on Google, even though it still dominates global search traffic. Platforms like Instagram, TikTok, YouTube, Pinterest, and Reddit are becoming primary discovery tools, especially for younger audiences.A Search Everywhere Optimization strategy…
Why Businesses Are Relying on Automation to Survive the Labor Crisis
No longer confined to science fiction or experimental labs, robots are now playing pivotal roles in manufacturing, food service and warehousing. From startups looking to scale quickly to established enterprises seeking efficiency, automation is proving indispensable across sectors. Faced with labor shortages, rising operational costs and increasing demands for efficiency,…
Jumpstart Your Business With These Cost-Saving Strategies
Starting a small business is an exciting journey filled with opportunities and challenges. One of the most critical aspects of this journey is managing costs effectively. From selecting the most suitable business and legal structures to crafting a robust financial plan, there are various avenues to explore that will ensure…
How Sohla El-Waylly Became a Food Writer and YouTube Star
Sohla El-Waylly went from dreaming of Michelin Stars to being a YouTube star.The New York-based food creator never set out to be an internet personality. Her original dream was to become a Michelin-starred chef working in high-end restaurants. But after a failed attempt at opening a restaurant, Hail Mary, with…
How to Stop Being a Micromanager
If your people at work come to you all throughout the day to help make business decisions, that's a red flag. If you find yourself being the go-to problem solver, that's also a red flag. If your to-do list is a mile long and you would rather just do it…
How Investorpreneurs Turn Startups Into Industry Leaders
Entrepreneurship is a journey of grit, vision and strategy. While many entrepreneurs focus solely on securing capital, true business growth often demands more than funding.It requires the strategic mentorship of an investorpreneur — an investor who provides financial backing and serves as a mentor, guide and partner in your journey…
A 5-Time Founder Shares His Best Success Tips
This week on How Success Happens, I spoke with Godard Abel, co-founder and CEO of B2B software marketplace G2. Before G2, Abel built cloud CPQ software pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce). He has an incredible career full of trials and tribulations, and I was curious…
How a Solopreneur Creates Word-of-Mouth Marketing Magic
Starting and growing a small business alone is a unique challenge, which Trickery owner Aaron Rabkin knows all too well. At Trickery, a magic and comedy show in Chicago, Aaron does it all: hosts the show, writes the scripts, manages the finances, and even cleans the entire venue.Aaron opened Trickery…
7 Keys to Achieving a Balanced Recruitment Strategy
Imagine building a team like crafting a masterpiece; every hire adds a unique touch, and recruitment stands as a pillar that determines the future trajectory of a company.The debate between prioritizing skills or cultural fit has been longstanding, with both having their merits. But how did we arrive at this…
What to Consider Before Hiring Google Ads Consultant or Agency
The average small to mid-sized business spends about $10,000 annually on Google Ads.Naturally, there are a lot of agencies and experts offering their "Google Ads Management Services" right now. If you're planning to hire someone to optimize your campaigns and are wondering what to look for, this article is for…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…