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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Why Businesses Must Distinguish Between Branding and Lead Generation
A thoughtful marketing strategy is essential for most law businesses. How a business advertises can significantly affect its success.One crucial distinction a business must understand is the difference between lead generation and branding. Many companies do not carefully consider which approach is best for them. Knowing the difference between lead…
5 Powerful SEO Strategies for Small Businesses in 2025
For small businesses, SEO is an invaluable tool for increasing visibility and attracting more customers without breaking the bank. Unlike larger corporations with vast marketing budgets, small businesses need to be strategic about how they allocate their resources. SEO helps level the playing field, allowing them to compete with bigger…
10 Highest-Paying, ‘Little-to-No-Experience’ Side Hustles
Side hustles remain a popular way for Americans to earn extra income and work toward financial freedom outside of their 9-5 jobs.More than one-third third of U.S. adults — nearly half of Gen Z and millennials — have a supplemental gig, according to Bankrate's research.Whether someone is looking to pay…
Don’t Go Another Year Without Creating a Brand Identity
There are certain checklists great businesses have, and on those checklists is a personal brand identity. Digital presence is marked by cohesiveness, consistency and memorability. From entrepreneurs and executives to freelancers, investing time into a digital presence is a necessary tool for gaining clients and supporters and influencing your industry.However,…
This Is the Real Secret to Exceeding Your Customer’s Expectations
In today's competitive business landscape, and particularly in the fast-paced software space, customer satisfaction is a true differentiator. After two decades of building and growing my property management software company, I've learned that the secret to exceeding our client's expectations isn't just about a powerful software platform — it's about…
Investors Pay Attention to This Before Even Looking at Your Business
In modern businesses, creating and building a great personal brand is not just an asset; it has become a survival tool. Impressive metrics might catch attention, but it's the founder's personality and reputation that ultimately win over investors, partners and customers.Why is a personal brand essential for founders?According to Nielsen's…
3 Hard-Earned Lessons from My Entrepreneurial Journey
Let's be honest — starting a business isn't for the faint of heart. It's a game of bold moves, relentless hustle and a willingness to jump into the unknown. But that's what makes it worth it. It's not just about having a dream; it's about owning, steering and believing in…
He Went From a Meatball Empire to a Pizza Revolution
Daniel Holzman has built restaurants, gone viral and lost millions of dollars chasing big ideas.As a chef and restaurateur with a big personality, Holzman has always been willing to take risks — and that trait has led to success and hard lessons. He co-founded The Meatball Shop, a casual eatery…
Why Startups Need Public Relations to Spark Growth and Credibility
Forming a startup is a lot of hard work for an entrepreneur. You've come up with an idea, developed a business plan, secured funding and put the business plan into action with your first customers or clients. But where do you go from here? The natural next step for any…
How Jalen Brunson and Josh Hart Turned Their Side Hustle Into a Booming Business
Imagine coming home from work, turning on the TV, and watching analysts dissect everything you did wrong that day. That's life for professional athletes."People always have opinions about what we can do better," says beloved Knicks star (yes, star) Josh Hart. "They even have narratives about you and your play."But…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…