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My X Account Was Hijacked to Sell a Fake WIRED Memecoin. Then Came the Backlash
In theory, the more prominent the X account, the greater the potential return on the pump-and-dump, because many more people…
How to Unlock Your Brand’s Potential Through Engaging Content
If you're reading this, chances are, you're juggling about a million things already. Product launches, customer emails and team meetings?…
Sports, trailers, and Jimmy Kimmel: Inside Disney’s upfront playbook
Disney’s 2025 upfront presentation started with a bang.The House of Mouse kicked off its 80-minute presentation to advertisers Tuesday evening…
The Costly Mistake Franchise Recruiters Need to Avoid
While it's widely accepted that there are as many as 4,000 different franchise concepts in the U.S. today. That means…
How to Develop a ‘C-Suite Mindset’ for Success, From 5 Leaders Who’ve Done It
Have you ever watched a senior leader speak and thought, "How do they always know what to say and do?"…
Buy Now or Pay More Later? ‘Macroeconomic Uncertainty’ Has Shoppers Anxious
Buying something before you absolutely need it isn't always affordable. But if there were ever a time to consider making…
Why Buying a Retiring Business Is the Smartest Move for Young Entrepreneurs
An upheaval is reshaping the small business landscape, but contrary to popular belief, it's not necessarily a destructive force —…
Amazon flaunts its size in second-ever upfront
For the second year in a row, Amazon joined the upfronts line-up and made the case to advertisers that bigger…
Why AI Makes Your Brand Voice More Valuable Than Ever
The volume is deafening.We're living in a content gold rush. Blog posts, sales decks, video scripts, entire product launch campaigns…
Singapore’s Vision for AI Safety Bridges the US-China Divide
The government of Singapore released a blueprint today for global collaboration on artificial intelligence safety following a meeting of AI…