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Startups 4 Min Read

WIRED Roundup: Gemini 3 Release, Nvidia Earnings, Epstein Files Fallout

Zoë Schiffer: Yeah, I think that one thing that everyone can agree on is that Nvidia is undoubtedly one of

Marketing 7 Min Read

To promote “Bugonia,” Focus Features invited fans to step into the world of alien conspiracists

If alien activity has been of concern lately, good news! All suspicions of extraterrestrial life can be collected and discussed

Marketing 6 Min Read

How brands are aiming to build ‘algorithmic trust’ ahead of an AI agent-powered Black Friday

Whether you’ve got your eyes on the latest pair of Meta Ray-Ban shades, a cozy sweater from The Row, or

Startups 3 Min Read

The US Will Prioritize Visa Processing for Fans With World Cup Tickets

Gianni Infantino, the president of FIFA, visited the White House this week to announce with an initiative with Donald Trump

Marketing 6 Min Read

Is ‘Black November’ a problem?

It used to be that the frenzy of Black Friday and Cyber Monday was tied to a set few days

Startups 2 Min Read

This Home Robot Clears Tables and Loads the Dishwasher All by Itself

Memo may not be the world’s fastest barista, but it is impressive—for a robot.I recently watched as Memo, a new

Marketing 5 Min Read

The most marketable college athletes in winter sports: report

It’s not really peak college basketball season until March, but winter is coming, and marketers might be thinking about their

Startups 3 Min Read

‘Odd Lots’ Cohost Joe Weisenthal Has Predictions About How the AI Bubble Will Burst

If you read any of WIRED’s recent AI edition, you know that lots of people are spending lots of time

Marketing 9 Min Read

How ‘Barbie’ ushered in the era of the brand movie

It took more than 10 years to bring Mattel’s fashion doll brand Barbie to the big screen, but boy, was

Startups 3 Min Read

A $100 Million AI Super PAC Targeted New York Democrat Alex Bores. He Thinks It Backfired

It turns out that when an AI-friendly super PAC with $100 million in backing from Silicon Valley bigwigs identifies you