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How ‘F1 The Movie’ took a page from the ‘Barbie’ marketing playbook
These days, did a movie even come out if there wasn’t a several-month period when the film was embedded in…
The PR Playbook Every Startup Needs — But No One Talks About
Emerging brands often misunderstand public relations (PR). Many assume PR is just about press releases or hiring a big agency…
Is AI Worth the Layoffs? Inside a CEO’s Ethical Nightmare
The alarm bells are ringing in corporate boardrooms across America. Amazon CEO Andy Jassy delivered a stark message to employees…
Microsoft and OpenAI’s AGI Fight Is Bigger Than a Contract
I first learned about The Clause from Microsoft CEO Satya Nadella. During an interview with him in May 2023, I…
There’s a New Trend in Real Estate — and It’s Worth $438 Billion
"It's all about location, location, location" is the old but humorous business adage about the importance of where property is…
With a Kraft Heinz breakup reportedly on the horizon, what happens next?
Breakups are often inevitable—even for consumer packaged goods giants.Kraft Heinz is reportedly on the brink of consciously uncoupling after a…
Franchise Success Starts at The Local Level — Here’s Why
A franchise is only as strong as the people running it and the best ones don't just manage a location,…
How Bookshop’s Founder Raised $39M+ for Small Businesses
When Andy Hunter, founder and CEO of Bookshop.org, followed his lifelong passion for books into the publishing industry in 2009,…
I Tried Grok’s Built-In Anime Companion and It Called Me a Twat
An anime girl in a black corset dress sways back and forth on my screen. Its name is Ani, and…
With flag football on the rise, sponsors are taking note
For football fans counting down the days until the start of the NFL season, there’s a chance this summer to…