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How one sports-drink brand is powering up its March Madness campaign
Selection Sunday for March Madness isn’t for another couple of days, but some brands just couldn’t wait any longer to…
Why Fear Isn’t the Enemy — It’s the Secret Weapon You’re Not Using Yet
Entrepreneurship is thrilling. It's also terrifying.Fear is an unavoidable companion for entrepreneurs, and it shows up in different forms: missed…
Want Your Personal Brand to Stand Out in 2025? Do This.
I've said it before, and I'll say it again: Marketing will always be based on relationships. People want connection. They…
Professional Fighters League Is Now Valued at $1 Billion
"Ideas are overrated, execution is underrated." So says Donn Davis, founder, chairman and co-owner of the Professional Fighters League. Previously,…
Newsletters continue to take off—and so do their ad tools
Two years after the New York Times wondered if we were “past peak newsletter,” the category continues to grow—and newsletter…
3 Books That Made Me 6 Figures — Part 2
My first article on three books that helped me pass the $100K mark was very introspective, and I love the…
7 Things You Need to Know to Start and Scale a Company
I am an HR tech and fintech entrepreneur, and in 2015, I transformed the way employees access their pay. Through…
The Top 10 Highest-Paying AI Side Hustles You Can Start Now
More than half (52%) of U.S. adults now use artificial intelligence large language models like ChatGPT and Gemini, making LLMs…
Understanding bot clicks from data center IPs and their impact on email metrics
Non-human traffic or bot clicks from data center IPs are an industry wide issue for email marketers. They can wreak…
Leadership and Parenting — 3 Lessons in Empowerment for the Next Generation
After delivering a keynote to an audience of district managers and C-Suite leaders, several attendees came up to me afterward…