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Streamers are embracing live ads and buy-side interoperability
What do we want? More live ad capabilities! When do we want it? Now!Live ads and buy-side interoperability were top…
Your Words Only Tell a Fraction of the Story — Here’s Why Tone and Body Language Actually Matter More
Have you ever faced a situation where you found your words insufficient to convey the required message? Your words are…
Why Rejection Is a Startup’s Best Growth Strategy
Starting a new company is like launching a ship into the open sea. You have invested your heart, time and…
Planning to kill your mascot? Consider the following
Sometimes, you have to kill your darlings—and, apparently, your mascots.In 2020, the snack-food company Planters announced that its mascot, Mr.…
Don’t Go Another Year Without Creating a Brand Identity
There are certain checklists great businesses have, and on those checklists is a personal brand identity. Digital presence is marked…
Why Every Entrepreneur Needs an Exit Strategy — and How to Create One
How can we be talking about starting a business and already discussing how to exit? It may seem counterintuitive, but…
Scaling Your Business? You May Not Want to Hire More People Right Away — Here’s Why.
Within startups, especially tech startups, there's long been this idea that if you're not growing fast, you're falling behind. Growth…
Disney is bringing the ‘Oscars everywhere’ and taking brands along for the ride
Celebrities aren’t the only ones flocking to the 97th Academy Awards this weekend.Brands like Rolex, Prudential, and T-Mobile are set…
This Is the Real Secret to Exceeding Your Customer’s Expectations
In today's competitive business landscape, and particularly in the fast-paced software space, customer satisfaction is a true differentiator. After two…
How to Build a Company Culture That Values Individuality and Belonging
Building a strong company culture that also feels personal is one of the best ways to create an engaged and…