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Startups 5 Min Read

Inside the Messy, Accidental Kryptos Reveal

Jim Sanborn couldn’t believe it. He was weeks away from auctioning off the answer to Kryptos, the sculpture he created

Marketing 7 Min Read

MLB swings at international, young baseball fans during record World Series

MLB is having a record postseason, and not just because Game 3 of the World Series went on for 18

Startups 4 Min Read

Extropic Aims to Disrupt the Data Center Bonanza

Extropic, a startup developing an exotic new kind of computer chip that handles probabilistic bits, has produced its first working

Marketing 6 Min Read

How Cadillac is riding the US F1 boom to drive fandom

Between Drive to Survive and this summer’s F1: The Movie starring Brad Pitt, there are a lot of new Formula

Marketing 5 Min Read

Sephora has 1,000 creator storefronts. What does that mean for affiliate marketing?

Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with

Startups 2 Min Read

Spit On, Sworn At, and Undeterred: What It’s Like to Own a Cybertruck

Then I got my wife the Model S for Christmas. I started driving that around, and I'm like, I kind

Marketing 5 Min Read

Coworking with Victoria Bachan

Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with

Startups 3 Min Read

Melania Trump Used as ‘Window-Dressing’ in Elaborate Memecoin Fraud, Legal Filing Claims

A cryptocurrency promoted in January by US first lady Melania Trump was part of a sophisticated fraud that “leveraged celebrity

Marketing 6 Min Read

Inside Clif Bar’s return to its running roots

For years, Clif Bars have featured instantly recognizable packaging showing rock climbers clinging precariously to overhangs. But the company has

Startups 4 Min Read

WIRED Roundup: Satellites Data Leak, Cybertrucks, Politicized Federal Workers

Zoë Schiffer: Yeah, I mean, I was talking to someone before these recent layoffs who'd worked at the CDC previously